A new dimension of email personalization with a frame with product to choose

You can say nothing but good about Drag&Drop Email Designer. The effectiveness of this tool in email marketing has been proven multiple times by many of SALESmanago Marketing Automation clients. In SALESmanago, we make every effort to improve this innovative solution and give our customers countless possibilities of creating eye-catching and fully responsive emails in a few minutes.

Last month we were proud to announce dynamic email using scenario and only today we come here with the newest email Drag&Drop Designer improvement: Frame with product to choose. But wait, wasn’t this frame already available? I hasten to explain. The ‘ordinary’ product frame works on the basis of automatic placement of products. Depending on which type of recommendation you choose, these can be products from an abandoned cart or last visit. The advantage of the new frame with the product to choose is the possibility of selecting products to your dynamic emails all by yourself, which will be taken from the XML file. From now on, your dynamic email will be even more personalized and you have the control over the products that will be displayed in the emails.

 

Benefits:

  • selecting products to your dynamic emails all by yourself,
  • the possibility of offering your customers products that they have not got a chance to see (news or customized products),
  • building the atmosphere of trust.
  • creating fully responsive dynamic emails with the help of easy and intuitive email designer

 

How to create an email using the frame with the product to choose?

Go to: Drag&Drop Email Designer => Widgets => Frame with product to choose

 

Main steps:

  1. General settings
  2. Product fields
  3. Button
  4. Select a product

 

To add the widget to your email, drag Frame with product to choose to the email. Next, click on Select a Product to choose from gallery the product that will be displayed in your message. To start editing the widget, you can also hover your cursor over the widget and click the pencil icon that enabled editing.

 

 

  1. SETTINGS

After you add the widget to your email, you can start editing the general settings:

[1] Layout – choose one out of three available layouts of the products inside the frame.

[2] General settings – it applies to all products in the frame.

  • Maximum number of products in one element – choose the number of products that will display in the frame. You can choose up to 12 products.
  • Background color – choose the background color of the frame by means of the color picker. Untick the transparent checkbox and then choose a color from the palette.

 

 

  1. PRODUCT FIELDS

The next step in creating an email is editing the product fields [3].

Product fields – by standard, XML files include 4 basic information about a product: name, the category of the product, description, and price. If the file contains non-standardized information such as details or discount price, you can add those pieces of information in the tab. To do so, you need to click [ + ] on the tag with the piece of information.

You can freely edit the font in the product frame. Mark the information which appearance you would like to edit. You can change the font type and size, make it bold or underlined. You can choose colors, add links and insert bullets.

 

 

  1. BUTTON

In this section you can adjust the settings of the button [4] according to your preferences. You do not have to insert the URL address as it is added automatically.

You can freely edit:

  • Button text – type in the text that will be available on the button. Next to the field, you can find two color pickers with which you can change the background color and the font color.
  • Width – establish the width of the button in pixels.
  • Height – establish the height of the button in pixels.
  • Align – choose one out of three positions of the button from the dropdown list (centered, left and right).
  • Border radius – determine the degree of the corner rounding of the button.

 

  1. SELECT PRODUCT

Hover the cursor over the widget right in the place where a product will display. Then click Select Product. You will be redirected to the product gallery where you can choose products to your email.

 

 

Aaand…

Image source

 

 

You can use the new frame with products to choose and many other useful features for 30 days for FREE.

SALESmanago is a Customer Engagement Platform for impact-hungry eCommerce marketing teams who want to be lean yet powerful, trusted revenue growth partners for CEOs. Our AI-driven solutions have already been adopted by 2000+ mid-size businesses in 50 countries, as well as many well-known global brands such as Starbucks, Vodafone, Lacoste, KFC, New Balance and Victoria’s Secret.

SALESmanago delivers on its promise of maximizing revenue growth and improving eCommerce KPIs by leveraging three principles: (1) Customer Intimacy to create authentic customer relationships based on Zero and First Party Data; (2) Precision Execution to provide superior Omnichannel customer experience thanks to Hyperpersonalization; and (3) Growth Intelligence merging human and AI-based guidance enabling pragmatic and faster decision making for maximum impact.

More information: www.salesmanago.com

SALESmanago partners with PrestaShop to expand AI-driven customer engagement reach to European eCommerce businesses
SALESmanago partners with PrestaShop to expand AI-driven customer engagement reach to European eCommerce businesses

    Channel partnership follows SALESmanago’s recent acquisition of Leadoo, as the company furthers its European Customer Engagement Platform expansion   Krakow/Poland, December 18, 2024: SALESmanago, the SaaS powerhouse with over 3,000 customers, has announced a strategic channel partnership with PrestaShop, one of Europe’s most widely used eCommerce platforms which enables over 300,000 businesses to […]

Case Study: How Subdued Scaled with SALESmanago
Case Study: How Subdued Scaled with SALESmanago

  Subdued’s ROI reached a staggering 2065%, with 50% of sales driven by automation. With automated workflows and customer segmentation in place, Subdued could focus on future expansion, backed by actionable insights from customer data.​   About SubduedSubdued, a brand for independent teenagers, started in Italy in the ’90s and now operates 130 stores globally, […]

Black Friday 2024 Decoded: Key Insights to Boost Your eCommerce Strategy
Black Friday 2024 Decoded: Key Insights to Boost Your eCommerce Strategy

    What separates Winners from Wishers? Yes, it’s data. In the high-stakes arena of eCommerce, Black Friday is no longer just a shopping event—it’s a strategic battlefield where marketing precision determines victory. This year, eCommerce brands have continued to leverage advanced marketing techniques to engage their customers, drive higher conversions, and maximise sales. Here […]

SALESmanago and Leadoo join forces to build Europe’s largest Customer Engagement Platform and drive mid-market eCommerce growth
SALESmanago and Leadoo join forces to build Europe’s largest Customer Engagement Platform and drive mid-market eCommerce growth

    SALESmanago acquires SaaS marketing technology conversion platform Leadoo as part of mission to become Europe’s number one CEP Helsinki-headquartered Leadoo will strengthen SALESmanago’s presence in the UK, Nordics and Benelux, powering eCommerce customer growth with deep insights and personalisation   Krakow/Poland & Helsinki/Finland, November 26th, 2024: SALESmanago, the European SaaS powerhouse with over […]

CMO Role Getting Too Tight? Try Being A Growth Hacker Instead
CMO Role Getting Too Tight? Try Being A Growth Hacker Instead

    by Katrin Lewandowski, Senior Marketing Director at SALESmanago   The year is 2024, and the traditional Chief Marketing Officer (CMO) role is experiencing a transformation. Prominent companies, including brands like UPS and Etsy, have moved to eliminate or repurpose the CMO position—redistributing its responsibilities to roles such as Chief Commercial or Strategy Officers. […]

Skeletons in the eCommerce closet. Which one is your worst nightmare?
Skeletons in the eCommerce closet. Which one is your worst nightmare?

    As Halloween draws near, the urgency to unveil and exorcise the lurking skeletons from eCommerce closets becomes increasingly palpable. Just as the haunted season prompts us to confront our fears, the digital landscape compels businesses to confront the formidable challenges that often remain concealed.   In 2024, the stakes for eCommerce companies have […]

eCommerce Booms and Stagnates
eCommerce Booms and Stagnates

    By Brian Plackis Cheng, CEO at SALESmanago   Commerce is fickle; it stagnates and booms. Customer journeys are non-linear. And these are the things we know for sure. Without actionable customer data and personalised journeys, eCommerce companies are losing customers and prospects, eroding their brand, and sacrificing their competitive edge.    Embracing zero-party […]

Plateau of Productivity – Business vs AI face off 2024
Plateau of Productivity – Business vs AI face off 2024

    YouTuber Tomasz Rożek’s channel, “Science. I like It,” recently featured a fascinating discussion on “Next Steps of AI Expansion” with Aleksandra Katarzyna Przegalińska-Skierkowska. While the lack of English subtitles remains a mystery, the conversation itself is a must-watch.   Plateau of productivity   Tomasz Rożek graduated in physics and journalism from the University […]