300% OR and CTR increase, conversion rates higher by 400%: all thanks to remarketing. Case study

Case study stamp

67% of shopping cart is abandoned (according to Baymard Institute) and 95% of our website visitors doesn’t leave any personal detail – they just leave while viewing products. See how our clients handled that situation applying SALESmanago retargeting. You will learn when to use retargeting, are anonymous users worth investing in and why email marketing still works best.

Retargeting in numbers

Retargeting lifts website visitation by 726%

Retargeting improves amount of users who come back to complete order by 26%

Consumers notice remarketing campaigns, 30% perceives them in positive way, 11% – in negative one (survey concerned display)

Retargeting campaigns are clicked 10 times more often than other

Numbers speak of themselves – could there be anything more effective? Yes! Email retargeting!

Email retargeting

means sending dynamic emails based on:

  • Products in the cart
  • Products viewed but not purchased

The message is profiled to each user individually,  e.g. time of sending is tailored to the moment when given person most often opens emails.

Remarketing case study

Rainbow Tours, one of the largest tour operators in Central Europe, looked for an idea for customer retention. The brand offers tours, so the customer need some time to think before choosing the right one, not only for the price, but also because we all want our vacation to be perfect. It’s natural that users won’t buy a trip during one visit: decision requires deliberation, research, often consultation with family members and employer.

What to do to make them come back? Rainbow tours applied 3 types of remarketing campaigns: traditional display in ad networks, anonymous visitor email retargeting and SALESmanago dynamic emails retargeting.

dynamic mails

Conclusion?

  • Campaign addressed to customers interested in given product produces biggest effect
  • Dynamic emails are incomparably more efficient than traditional mailing
  • Dynamic emails achieve not only higher OR, but also conversion rates.
  • Invest in anonymous visitors: campaigns addressed to them are more effective than traditional display

Why email retargeting works better than traditional, display retargeting

Because 77% of customers prefer email over other channels when ti comes to receivings offers. When reading an email they feel more secure, not distracted, they can consider it at their own pace, then go back. And email is perceived as more intimate, personalized mean of communication.

When to use email retargeting?

  • Abandoned shopping carts
  • Abandoned visits
  • Products viewed, but not purchased
  • Suggestion: products viewed by other customers who made similar purchases

We can send retargeting email both to identified and anonymous users.

Want to know more about successful retargeting?

Rescuing abandoned carts

How to create dynamic 1-to-1 emails in SALESmanago: step by step tutorial

SALESmanago is a Customer Engagement Platform for impact-hungry eCommerce marketing teams who want to be lean yet powerful, trusted revenue growth partners for CEOs. Our AI-driven solutions have already been adopted by 2000+ mid-size businesses in 50 countries, as well as many well-known global brands such as Starbucks, Vodafone, Lacoste, KFC, New Balance and Victoria’s Secret.

SALESmanago delivers on its promise of maximizing revenue growth and improving eCommerce KPIs by leveraging three principles: (1) Customer Intimacy to create authentic customer relationships based on Zero and First Party Data; (2) Precision Execution to provide superior Omnichannel customer experience thanks to Hyperpersonalization; and (3) Growth Intelligence merging human and AI-based guidance enabling pragmatic and faster decision making for maximum impact.

More information: www.salesmanago.com

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