New Monthly Reports, Abandoned Shopping Cart and Dynamic Email Wizard plus Other New Improvements: November 2017

salesmanago-best-marketing-automation-blog

A brief overview of new SALESmanago features and improvements implemented in November 2017.

 

New Monthly Reports 

Monthly reports are a summary of your activities on the SALESmanago platform. Thanks to their brief form you can quickly verify the results that you achieve within given module in the system. They are readable and comfortable as they gather all necessary information in one place. What’s more important, you don’t even have to log in to the system to generate such report.

Benefits:

  • the possibility of weighing such a report against other monthly reports and analyzing the results in order to increase the effectiveness of marketing activities
  • no need to log in to the system to generate such report, they are sent directly to the inbox
  • report includes a proposition of modules which you haven’t used yet

Here’s an exemple of a report generated by a travel agency.

 

 

Send a Dynamic Email Using a Scenario

Action ” Send a dynamic email using a scenario”

causes sending an email with recently viewed products using a scenario. In the settings of an action, you can choose one from several scenarios.

  • products of the same category
  • products of the same category at a similar price
  • products of the same category on discount
  • products from the same manufacturer
  • products from the same manufacturer at a similar price
  • products from the same manufacturer on discount

IMPORTANT: To send an email with product recommendation you need to send XML files to the system.

Abandoned Shopping Cart Wizard

In the Abandoned Cart wizard you can create email templates that contain the products which have been already in the cart, however, the transaction hasn’t been finalized. You can find there a widget – Product Frame – which is necessary to include the products from the abandoned cart in the email template. By taking the data from an XML file, the content of the message will be always up-to-date and adjusted to each recipient. Combined with proper automation rules, it allows you to recover abandoned carts or send emails with products recently browsed by a user.

Wizard: Dynamic Emails

Dynamic emails are marked by the 100% personalized content that refers to the interest of each and every message recipient. In such email, the products are adjusted automatically. These may be the products which the user has seen or clicked to see more details. Information about the product is dragged, ofcourse, from XML files from your store.

Benefits:

  • sending emails with fully personalized content
  • building the atmosphere of trust with the customer
  • increased sales – a customer sees only those items he was already interested in

New widget Image + Text

We added new widget to Drag&Drop Email Designer:

  • Image+Text – a combination of text and image in one block,
  • Image+Text (row) – a combination of text and image arranged in a row

Live Chat – New Languages

Live Chat, already described in this post, got recently some new language versions:

  • Sweedish
  • Japanese
  • Czech
  • Hungarian
  • Italian
  • Lithuanian

SALESmanago is a Customer Engagement Platform for impact-hungry eCommerce marketing teams who want to be lean yet powerful, trusted revenue growth partners for CEOs. Our AI-driven solutions have already been adopted by 2000+ mid-size businesses in 50 countries, as well as many well-known global brands such as Starbucks, Vodafone, Lacoste, KFC, New Balance and Victoria’s Secret.

SALESmanago delivers on its promise of maximizing revenue growth and improving eCommerce KPIs by leveraging three principles: (1) Customer Intimacy to create authentic customer relationships based on Zero and First Party Data; (2) Precision Execution to provide superior Omnichannel customer experience thanks to Hyperpersonalization; and (3) Growth Intelligence merging human and AI-based guidance enabling pragmatic and faster decision making for maximum impact.

More information: www.salesmanago.com

SALESmanago launches powerful personalisation tool to drive eCommerce revenue
SALESmanago launches powerful personalisation tool to drive eCommerce revenue

    Developed to answer marketers’ need for increased personalisation, this new AI-driven tool empowers eCommerce teams with scenarios which create tailored customer experiences News comes as Black Friday eCommerce results highlight that 19% more interaction was created by marketers using personalisation techniques    Krakow/Poland, January 15, 2025:  SALESmanago, Europe’s leading Customer Engagement Platform with […]

SALESmanago partners with PrestaShop to expand AI-driven customer engagement reach to European eCommerce businesses
SALESmanago partners with PrestaShop to expand AI-driven customer engagement reach to European eCommerce businesses

    Channel partnership follows SALESmanago’s recent acquisition of Leadoo, as the company furthers its European Customer Engagement Platform expansion   Krakow/Poland, December 18, 2024: SALESmanago, the SaaS powerhouse with over 3,000 customers, has announced a strategic channel partnership with PrestaShop, one of Europe’s most widely used eCommerce platforms which enables over 300,000 businesses to […]

Case Study: How Subdued Scaled with SALESmanago
Case Study: How Subdued Scaled with SALESmanago

  Subdued’s ROI reached a staggering 2065%, with 50% of sales driven by automation. With automated workflows and customer segmentation in place, Subdued could focus on future expansion, backed by actionable insights from customer data.​   About SubduedSubdued, a brand for independent teenagers, started in Italy in the ’90s and now operates 130 stores globally, […]

Black Friday 2024 Decoded: Key Insights to Boost Your eCommerce Strategy
Black Friday 2024 Decoded: Key Insights to Boost Your eCommerce Strategy

    What separates Winners from Wishers? Yes, it’s data. In the high-stakes arena of eCommerce, Black Friday is no longer just a shopping event—it’s a strategic battlefield where marketing precision determines victory. This year, eCommerce brands have continued to leverage advanced marketing techniques to engage their customers, drive higher conversions, and maximise sales. Here […]

SALESmanago and Leadoo join forces to build Europe’s largest Customer Engagement Platform and drive mid-market eCommerce growth
SALESmanago and Leadoo join forces to build Europe’s largest Customer Engagement Platform and drive mid-market eCommerce growth

    SALESmanago acquires SaaS marketing technology conversion platform Leadoo as part of mission to become Europe’s number one CEP Helsinki-headquartered Leadoo will strengthen SALESmanago’s presence in the UK, Nordics and Benelux, powering eCommerce customer growth with deep insights and personalisation   Krakow/Poland & Helsinki/Finland, November 26th, 2024: SALESmanago, the European SaaS powerhouse with over […]

CMO Role Getting Too Tight? Try Being A Growth Hacker Instead
CMO Role Getting Too Tight? Try Being A Growth Hacker Instead

    by Katrin Lewandowski, Senior Marketing Director at SALESmanago   The year is 2024, and the traditional Chief Marketing Officer (CMO) role is experiencing a transformation. Prominent companies, including brands like UPS and Etsy, have moved to eliminate or repurpose the CMO position—redistributing its responsibilities to roles such as Chief Commercial or Strategy Officers. […]

Skeletons in the eCommerce closet. Which one is your worst nightmare?
Skeletons in the eCommerce closet. Which one is your worst nightmare?

    As Halloween draws near, the urgency to unveil and exorcise the lurking skeletons from eCommerce closets becomes increasingly palpable. Just as the haunted season prompts us to confront our fears, the digital landscape compels businesses to confront the formidable challenges that often remain concealed.   In 2024, the stakes for eCommerce companies have […]

eCommerce Booms and Stagnates
eCommerce Booms and Stagnates

    By Brian Plackis Cheng, CEO at SALESmanago   Commerce is fickle; it stagnates and booms. Customer journeys are non-linear. And these are the things we know for sure. Without actionable customer data and personalised journeys, eCommerce companies are losing customers and prospects, eroding their brand, and sacrificing their competitive edge.    Embracing zero-party […]