SALESmanago – Polish Marketing Automation platform raises 1,7 mln $

February 24 2014

brzoskaSALESmanago, a cloud based online marketing automation platform founded in 2011, has grown to over 500 active paying customers, mainly in Central Europe including banks retailers and largest eCommerce companies. Customers include companies like Yves Rocher, Ojega and Deloitte. The investment was led by Rafał Brzoska, the founder of InPost the world’s largest parcel lockers network for e-Stores operating in 17 countries.

SALESmanago offers a complete suite of products for marketers including website visitor identification and tracking, dynamic e-mails with personalized product offers, dynamic website content and personalization in ad networks and direct sales channels.

The product is sold and developed by Krakow based company Benhauer which boasts 500% increase in Y2Y revenue from selling SALESmanago licence fees. According to Datanyze analysis of market share SALESmanago is among TOP 12 world’s largest marketing automation platforms.

The funding will be used for R&D leading to creating product innovations and increase sales and marketing efforts to expand internationally.

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SALESmanago website: www.salesmanago.com

InPost website www.easypack24.eu/

SALESmanago is a Customer Engagement Platform for impact-hungry eCommerce marketing teams who want to be lean yet powerful, trusted revenue growth partners for CEOs. Our AI-driven solutions have already been adopted by 2000+ mid-size businesses in 50 countries, as well as many well-known global brands such as Starbucks, Vodafone, Lacoste, KFC, New Balance and Victoria’s Secret.

SALESmanago delivers on its promise of maximizing revenue growth and improving eCommerce KPIs by leveraging three principles: (1) Customer Intimacy to create authentic customer relationships based on Zero and First Party Data; (2) Precision Execution to provide superior Omnichannel customer experience thanks to Hyperpersonalization; and (3) Growth Intelligence merging human and AI-based guidance enabling pragmatic and faster decision making for maximum impact.

More information: www.salesmanago.com

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