DMA is world’s biggest independent organization dealing with development and protection of Data Driven Marketing, which is based on clients’ data analysis like consumers’ behavior, WWW visits, purchase choices, response to marketing and sales messages and geolocation. Direct Marketing Association was established in 1916 and already associates members from over 40 countries.
SALESmanago at the conference in San Diego
Direct Marketing Association organizes annually one of the biggest marketing conference in the world. It’s going to be held in San Diego at the end of October and SALESmanago will take part and exhibit among companies like Marketo, Adobe or Ignition One. For almost a hundred years DMA has been inspiring marketers around the world in their strive for knowledge and development, as well as responsible management of data collection. Its members base on obeying consumers’ choices in their marketing activities and trade offers, regardless of chosen marketing channels.
What are members of DMA governed by?
The mission of the organization is governed by the list of principles below:
– Integrity – especially in conscientious and reliable product and services description and complying with deadlines and conditions of cooperation with clients
– Reliability – providing products and services in comply with regulations agreed within cooperation
– Respect – both in communication with client and other organization members in cordial and open approach
– Responsiveness – clients questions are answered factually and on time
– Security – supporting good practice policy aimed at information and data protection
– Transparency – allowing to share information regarding policy of personal data being forwarded for marketing purposes
– Confidence – resulting from law and business practices authorized by DMA
Becoming a member of DMA, SALESmanago joined the body of companies pursuing the most modern and advanced activities focused on Data Driven Marketing, remembering about the basic principles and mission of the organization.
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