Marketing Automation lets you know your potential customers better and adjust communication to their profile, needs or buying process stage. But apart from contact data, history of interactions and transactional data, it is recommended to feed your marketing ecosystem with information that visitors can share with you voluntarily. Such possibility has just been unlocked by our new integration with Survicate. https://panel.survicate.com/#/signup
Survicate helps e-commerce and B2B companies increase conversion and sales on their websites. It allows you to launch precisely targeted, non-invasive survey widgets at critical moments of the buying process. You can decide whom, where and when to engage, to increase conversion, sales and your knowledge about website visitors.
Survicate allows you to grow your potential customers data base with sales leads generation forms and to serve personalized calls to action and special offers for selected segments.
Widget act in a contextual, unobtrusive way and its design can be adjusted to website colors. It does not affect user experience – as a result even over 30% of visitors do engage with Survicate. It is fully responsive, so you can use it to engage mobile visitors as well. Feedback reporting addon adds a side widget on the website, to let users report bugs and suggest ideas directly to your email.
New integration allows you to:
- Increase the number of leads generated;
- Fill up missing data on contact card using hyper targeted lead generation form;
- Add declarative data from unobtrusive surveys to SALESmanago contacts – we use tags to do that. The data can be easily used for launching automation rules or better database segmentation. Survicate not only makes you smarter – is actually gives you more possibilities to act on visitors’ insights.
- Understand anonymous visitors better – Survicate does not require visitors’ e-mail address to send data gathered to SALESmanago. Even if a visitor has been recognized by SALESmanago many months after submitting answers to Survicate – we can still match and synchronize the person in both systems.
- Even more precisely target Surivcate widgets – you can use data already gathered in SALESmanago to create custom segments for deeper insights gathering and more effective engagement.
Integration of SALESmanago and Survicate allows you to uncover your potential customers’ needs, build up better behavioral profiles, increase your e-mail marketing effectiveness and engage your incoming traffic for conversion increase. People are more willing to reveal certain information in surveys (which seem anonymous) than in contact forms – that is why it’s a great way to build up detailed profiles in your contact base.
Use cases:
- Launch a widget on your campaign landing page, at the very moment when the visitor is about to leave the page without converting. Uncovering your reasons of your lost opportunities will help you redesign campaigns or shape your offer.
- Running surveys on your success page will help you uncover your best converting visitors’ profiles and gather information for better personalization.
- Segment your incoming traffic into detailed target groups (based on personal details, family or professional situation, purchasing factors) – to make even your very first e-mail more effective.
- Adjust your communication to the role and buying process stage of your prospects. Instead of guessing it based on different factors – just simply ask about it.
- Discover your position against competition – send e-mail with dedicated comparison.
- Run RTB campaign based on answers given by your potential customers.
To activate your integration, go to Survicate domain settings – Addon and type in your SALESmanago API credentials (you can find it in SALESmanago – Settings – Integration).
SALESmanago Clients are entitled to 30% discount if they sign up for a free trial in October.
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