Main purpose of each implementation and new purchase in the company is upswing of the revenue, which is achieved by effectiveness increase or gaining new prospects. According to RazorSocial’s Ian Cleary research, Marketing Automation implementation results in revenue increase in 80-85% cases, depending on the system chosen.
According to the report prepared by RazorSocial’s Ian Cleary, 20% businesses that implemented Marketing Automation solution, increased their revenue by a minimum of 75%. Another 10% achieved higher revenue by 50-74% and the following 25% is a boost from 30% to 49%. This means that over half of the implementations results in revenue gain from 30% to over 100%. However, even such impressive results, Marketing Automation implementation may end up in lack of increase or even decline. Below is a graph illustrating revenue increase based on various Marketing Automation systems.
Negative ROI from implementation most often happens when we choose improper system. If you wonder how to pick the right solution for your business, click on the link to the following article to find out the answer:
5 steps to choose suitable Marketing Automation System
Unfavorable result of implementation, right next to inaccurate choice of the software, is heightened by mistakes in implementation itself. It often happens that insufficient resources are dedicated to system handling. While Marketing Automation tools are based on automation, they do require operators, who understand rules of their performance and will be able to create marketing and sales processes. At this stage, a business can rely on software provider’s help and assistance. Each of them should secure training, education and dedicated assistant. Yet, the free of charge support is rather uncommon. Thus, one of important stages of software selection for a business should be estimation of the support level received from provider.
Marketing Automation systems undoubtedly increase company revenue. However, they are not necessarily responsible for the whole gain. Many companies implement systems during development process, as the dynamic increase facilitates decisions about further investments. That’s why it’s worth to remember that Marketing Automation allows to reach higher incomes faster but not everything depends on it. Despite those hesitations, the relation between implementation and revenue gain is easily visible and happens in superior number of employments.
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