Increase the effectiveness of your e-mailings by creating dynamic e-mails!

February 20 2014

Dynamic e-mails increase the effectiveness of e-mailings even up to 400%! Targeted content tends to have much better results. What’s the most important thing in the e-mail content? Relevance. And how to make the content relevant? Personalize it.

http://edweb.sdsu.edu/courses/edtec470/sp09/images/Email%20Logo.gif

Dynamic content is based on the customer’s behavioral analysis and, among others, it includes:

  • Personal data
  • Historic email activity
  • Customer’s behavior on the website
  • Past purchases
  • And more

 

According to one study, leads that are provided with tailor-made content bring a 20% increase in sales opportunities. Dynamic e-mails aim at engaging your clients with content that meets their particular needs and interests. Some of the examples are:

  • Cross sell and up sell campaigns
  • Images related to personal interests of clients
  • Offers built on the past email responses
  • And plenty of other actions…

Today’s clients are bombarded by hundreds and hundreds of e-mails. That’s why it’s really important to provide them only with relevant, tailored information.

The SALESmanago system monitors the behavior of a WWW website user and automatically places him in a particular segment depending on his interest. Then on the basis of the actual product offer it creates an automatic e-mail with a tailored offer and sends the dynamic e-mail at the right time that’s established by the automation rules.

Try out dynamic e-mails with SALESmanago>>

 

SALESmanago is a Customer Engagement Platform for impact-hungry eCommerce marketing teams who want to be lean yet powerful, trusted revenue growth partners for CEOs. Our AI-driven solutions have already been adopted by 2000+ mid-size businesses in 50 countries, as well as many well-known global brands such as Starbucks, Vodafone, Lacoste, KFC, New Balance and Victoria’s Secret.

SALESmanago delivers on its promise of maximizing revenue growth and improving eCommerce KPIs by leveraging three principles: (1) Customer Intimacy to create authentic customer relationships based on Zero and First Party Data; (2) Precision Execution to provide superior Omnichannel customer experience thanks to Hyperpersonalization; and (3) Growth Intelligence merging human and AI-based guidance enabling pragmatic and faster decision making for maximum impact.

More information: www.salesmanago.com

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