How to increase e-mail marketing effectiveness with social media

0 MTEtMTYyLmpwZw==Perhaps none of the marketers like situation, when the content he or she created doesn’t result in large number of downloads, isn’t shared or doesn’t give rise to relevant discussion or in the worst scenario lands in spam. How to avoid such situations? It’s known for long now that the basis for action is providing the value. Created content should significantly increase potential clients’ knowledge and prompt best solutions when facing difficulties.

 

Social media vs. e-mail marketing

One of the most popular and effective ways to promote marketing content is social media. It allows to reach wide audience but represent form of communication ‘one to many’. The other way is exactly e-mail marketing, often quite unfairly left out and underrated. However, contrary to social media it’s good stating point to communication personalized to maximum. Possibility to merge both ways of communication with clients is good idea so that we can get to much greater number of potential clients with double impact.

Objective: wider audience

Nicely context and content tailored message sometimes looks like it asks itself for sharing. Building big group of particular content recipients can be done in totally natural and convenient way. If we send our e-mailing to some particular base of receivers, for instance a narrow segment of specialists in some field, it’s likely that once our message is interesting for addressee, he or she will like to share it with his or her mates having similar passion or interests. That’s why it’s worth to code ‘call to action’ button every time we send e-mailing, as this encourages to share interesting options with others (for instance an invitation for a webinar).

z2

Relevant plug-ins enable instant content sharing in various communication channels.

It’s crucial to draw recipient attention to the possibility of sharing received content, so it’s good practice to place arrows prompting to click in the icons of Facebook, Twitter, Google+ or Linkedin in upper or lower section of messages. Such direct indication of the area to click in causes much more actions taken by the readers. Everything that helps to instantly share information with people is advisable and delivers great results.

Role of Marketing Automation

We can also act effectively the other way and pick up valuable and theme-interested contacts directly to Marketing Automation type system. How? For instance by competitions or theme quizzes allowing to take part in the event after providing an e-mail address. New contacts acquired this way, thanks to integration with the automation system, land directly in out CRM. Later on, they can be a part of some sales campaign. Surely, integrity is crucial here – remember to take care of this in each and every channel your communicate with your potential clients.

Summary

The trends for 2015 indicate growing role of mobile devices. It is estimated that in next 12 months 3 out of 10 transactions will be executed via smartphones and tablets. Thus, it’s worth to take care of the reliability of prepared content also on mobile devices. It’s an ideal moment to implement so called marketing 360 and get to potential clients in every possible point of contact.

SALESmanago is a Customer Engagement Platform for impact-hungry eCommerce marketing teams who want to be lean yet powerful, trusted revenue growth partners for CEOs. Our AI-driven solutions have already been adopted by 2000+ mid-size businesses in 50 countries, as well as many well-known global brands such as Starbucks, Vodafone, Lacoste, KFC, New Balance and Victoria’s Secret.

SALESmanago delivers on its promise of maximizing revenue growth and improving eCommerce KPIs by leveraging three principles: (1) Customer Intimacy to create authentic customer relationships based on Zero and First Party Data; (2) Precision Execution to provide superior Omnichannel customer experience thanks to Hyperpersonalization; and (3) Growth Intelligence merging human and AI-based guidance enabling pragmatic and faster decision making for maximum impact.

More information: www.salesmanago.com

SALESmanago launches powerful personalisation tool to drive eCommerce revenue
SALESmanago launches powerful personalisation tool to drive eCommerce revenue

    Developed to answer marketers’ need for increased personalisation, this new AI-driven tool empowers eCommerce teams with scenarios which create tailored customer experiences News comes as Black Friday eCommerce results highlight that 19% more interaction was created by marketers using personalisation techniques    Krakow/Poland, January 15, 2025:  SALESmanago, Europe’s leading Customer Engagement Platform with […]

SALESmanago partners with PrestaShop to expand AI-driven customer engagement reach to European eCommerce businesses
SALESmanago partners with PrestaShop to expand AI-driven customer engagement reach to European eCommerce businesses

    Channel partnership follows SALESmanago’s recent acquisition of Leadoo, as the company furthers its European Customer Engagement Platform expansion   Krakow/Poland, December 18, 2024: SALESmanago, the SaaS powerhouse with over 3,000 customers, has announced a strategic channel partnership with PrestaShop, one of Europe’s most widely used eCommerce platforms which enables over 300,000 businesses to […]

Case Study: How Subdued Scaled with SALESmanago
Case Study: How Subdued Scaled with SALESmanago

  Subdued’s ROI reached a staggering 2065%, with 50% of sales driven by automation. With automated workflows and customer segmentation in place, Subdued could focus on future expansion, backed by actionable insights from customer data.​   About SubduedSubdued, a brand for independent teenagers, started in Italy in the ’90s and now operates 130 stores globally, […]

Black Friday 2024 Decoded: Key Insights to Boost Your eCommerce Strategy
Black Friday 2024 Decoded: Key Insights to Boost Your eCommerce Strategy

    What separates Winners from Wishers? Yes, it’s data. In the high-stakes arena of eCommerce, Black Friday is no longer just a shopping event—it’s a strategic battlefield where marketing precision determines victory. This year, eCommerce brands have continued to leverage advanced marketing techniques to engage their customers, drive higher conversions, and maximise sales. Here […]

SALESmanago and Leadoo join forces to build Europe’s largest Customer Engagement Platform and drive mid-market eCommerce growth
SALESmanago and Leadoo join forces to build Europe’s largest Customer Engagement Platform and drive mid-market eCommerce growth

    SALESmanago acquires SaaS marketing technology conversion platform Leadoo as part of mission to become Europe’s number one CEP Helsinki-headquartered Leadoo will strengthen SALESmanago’s presence in the UK, Nordics and Benelux, powering eCommerce customer growth with deep insights and personalisation   Krakow/Poland & Helsinki/Finland, November 26th, 2024: SALESmanago, the European SaaS powerhouse with over […]

CMO Role Getting Too Tight? Try Being A Growth Hacker Instead
CMO Role Getting Too Tight? Try Being A Growth Hacker Instead

    by Katrin Lewandowski, Senior Marketing Director at SALESmanago   The year is 2024, and the traditional Chief Marketing Officer (CMO) role is experiencing a transformation. Prominent companies, including brands like UPS and Etsy, have moved to eliminate or repurpose the CMO position—redistributing its responsibilities to roles such as Chief Commercial or Strategy Officers. […]

Skeletons in the eCommerce closet. Which one is your worst nightmare?
Skeletons in the eCommerce closet. Which one is your worst nightmare?

    As Halloween draws near, the urgency to unveil and exorcise the lurking skeletons from eCommerce closets becomes increasingly palpable. Just as the haunted season prompts us to confront our fears, the digital landscape compels businesses to confront the formidable challenges that often remain concealed.   In 2024, the stakes for eCommerce companies have […]

eCommerce Booms and Stagnates
eCommerce Booms and Stagnates

    By Brian Plackis Cheng, CEO at SALESmanago   Commerce is fickle; it stagnates and booms. Customer journeys are non-linear. And these are the things we know for sure. Without actionable customer data and personalised journeys, eCommerce companies are losing customers and prospects, eroding their brand, and sacrificing their competitive edge.    Embracing zero-party […]