If you think that Marketing Automation is difficult, complicated and requires advanced technical knowledge, check out our new creators and modules. We simplified them even more, and now they guide you step-by-step through the process of creating new messages. We also introduced new solutions: the long-awaited A/B/X testing tools and SALESmanago Copernicus – Machine Learning & AI.
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1. A/B/X Test Creator for Dynamic Content
The creator allows you to test the following creations:
– dynamic banners,
– landing pages,
– contact forms (on the website, popups, and sidebars)
In the intuitive drag&drop creator, you can design any amount of creations and track their effectiveness in real-time. After the end of the test, the system will automatically start to display the most successful project, but you can change it manually anytime. Thanks to that option, you can react quickly when you see decreasing results of creation which used to work well. Statistic of views and conversion are collected all the time, also after the end of the test.
Read more about the testing module for dynamic content.
2. Personalized banners creator
Banners have epitomized archaic “one size fits all” approach, but with Marketing Automation they evolved into useful personalized messages.
Thanks to that each user can see a different banner on the website, according to her behavior, interests, previous purchases. You can correlate a banner with a segment to which given contact belongs or with a stage of the funnel at which she finds herself at the moment.
Now, when you have a simple editor at your fingertips, you can design more creations in shorter time to offer your customers better, more personalized experience. For example, you can create dedicated banners that will be displayedto your loyal customers, and others for the rest. Or you can tailor banners to customers’ location to tell about actions in your physical stores.
3. Copernicus – Machine Learning & AI
What’s so exciting and ingenious about Copernicus? It tracks not only what users click, but also what they view, providing useful knowledge that cannot be obtained with traditional, clicks-base analytics.
Copernicus – Machine Learning & AI proves useful in e-commerce: we can learn what exactly our customer views, so we get detailed insight into her interests, even if she doesn’t click.
The module collects data on the viewability of all products and subpages and analyzes them for each user, for the wholecontact base, and for product categories.
You can also analyze viewability of a given product in a particular period.
Such information allows to build an extremely successful recommendation engine. It indicates which products are most often viewed and bought together (both for an individual user, for a category and for the whole database). In the effect, we get the most advanced product retargeting, to be communicated in all channels, such as banners or email.
Read more about SALESmanago Copernicus – Machine Learning & AI
4. Advanced analytics
In SALESmanago, you can find brand new “General database analytics” dashboard, with a complete analysis of your audience. They’re presented on charts, so you can see the trends instantly.
What kind of information can you get?
– Amount of contacts, including monitored and opted out
– Evolution of that parameters in a chosen period (such as a week or a month)
– Comparing the data from selected period with the previous one
– Amount of active contacts
– Contacts’ activity graph: showing when are they most active online
– Information about subscribers, e.g. reasons for opting out.
5. Wizards for easy creation of marketing processes
Preparing the primary forms of marketing communication, like emails, autoresponders or Lead Nurturing campaigns, has become super-easy. We simplified our drag&drop creators, so they lead you step-by-step through all the stages of the process: content creation, defining mechanisms for sending or display, and analysis of creation’s performance. Yo
u don’t need any technical knowledge to use these.
Thanks to that designing new creations takes a moment, so you can prepare more of them to run tests and address every group of your audience.
You will find wizards on the main dashboard. You can create any amount of messages, campaigns and test, and have access to analytical panels all the time.
Have you tested our new features? Have you been waiting for them? Let us know in comments!
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