60% of marketers think that e-mail marketing generates ROI for the company. Mainly because calculating this indicator in e-mails is very clear and simple. In addition, e-mails allow companies to remain permanently in the minds of the existing and potential clients and help in building a lasting bond between the company and a customer. However, […]
The effectiveness of Lead Nurturing programs is directly dependent on building a relationship between the sender and the addressee. This basic principle applies to virtually every kind of communication. It can be assumed that Lead Nurturing is well-prepared when the relation and emotions are accordant to an individual recipient. It means we need to build […]
SALESmanago, a cloud based online marketing automation platform founded in 2011, has grown to over 500 active paying customers, mainly in Central Europe including banks retailers and largest eCommerce companies. Customers include companies like Yves Rocher, Ojega and Deloitte. The investment was led by Rafał Brzoska, the founder of InPost the world’s largest parcel lockers […]
Dynamic e-mails increase the effectiveness of e-mailings even up to 400%! Targeted content tends to have much better results. What’s the most important thing in the e-mail content? Relevance. And how to make the content relevant? Personalize it.
According to the Datanyze report, which examines the usage of informatics technologies by companies all over the world, the Polish system SALESmanago takes the 12th position among the world’s most relevant Marketing Automation systems. The market leaders in this segment are American companies: Hubspot, Marketo and Infusionsoft.
A lead is understood as a potential sales contact. Appropriate dealing with leads significantly impacts the success in the marketplace. That’s why it’s absolutely necessary to know the process of building relationships with leads.
Marketing Automation isn’t another e-Mail Marketing system. It’s a completely new state-of-art tool for marketers and marketing departments, which not only sends e-mails and newsletters, but also identifies and monitors people from your contact base on your WWW website. You will use data about your clients on your WWW website that is collected by the […]
Mass marketing is dedicated to a wide audience and personalized marketing is targeted to a specific group or an interested consumer. Which marketing strategy is the best?
Imagine that a customer is on your website and he thinks: Wow, they read my mind! This is just what I wanted! Isn’t it satisfying? What’s more, the client is so excited about your offer that he comes back and back and back and back to your website…
Basic Modules Generate Leads 80% of marketing automation users notice an increase in the number of leads, and 77% of them also notice a rise in conversion numbers. Email Marketing Automated emails have open rates higher on average by 70.5% and click-through rates by 152% than plain marketing messages. CRM 74% of marketing automation users […]
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