It doesn’t happen too often that a new implementation or investment of the business brings 30% in return and still doesn’t seem remarkable and cost-effective. RazorSocial, in cooperation with VentureBeat carried out an interesting research in the field of Marketing Automation. It turned out that statistics mentioned above concern marketing and sales automation systems. Why, […]
SALESmanago, a Poland based cloud based marketing automation platform reported 300% revenue growth in first quarter 2014 and with over 1000 customers in 10 countries SALESmanago is the fastest growing European marketing automation. SALESmanago is also introducing new products in the area of anonymous marketing automation and next gen customer behavioral tracking based on nonSQL […]
Looking into Marketing Automation system, one realizes the myriad of new prospects and means to effectively reach potential and current clients. Marketing Automation market grows at a very high rate and more and more companies start taking advantage of marketing and sales automation. However, before they begin, the question arises: is it worth investing in […]
Marketing automation has settled down for good in marketing strategies of Polish companies. Ideally, it allows for marketing presence of a company in plenty of marketing communication channels. Together with growing number of channels used, their complexity grows as too and the problem of coherent communication on the verge of client and company arises. What […]
In the recent study, MarketingSherpa investigated how marketing departments leverage their budgets, where they plan cuts or progress and what’s left unaffected. Thus, in this research we could also review the most popular marketing channels. It turns out that the most significant increase is expected in e-mail marketing, WWW page and social media. Yet, the […]
SugarCRM system was integrated with SALESmanago Marketing Automation. The new alliance allows all SugarCRM users for smooth synchronization of data kept in both tools. Implementation of CRM and its integration with Marketing Automation results in ROI increase by 14% on average. Thanks to integration, the sales department gains access to valuable information concerning interests of […]
Every day, browsing through WWW analytics, CRM data or market research we seek to learn what our do our clients really want? Though, clients tell or want to tell us what they need. The company often lacks an idea or a tool to hear them out. So how to understand the needs of current and […]
Each new implementation within the company revises its functioning. Marketing Automation implementation transforms the process of lead generation and servicing, as well as the mode marketing and sales department work. It allows for beneficial cooperation between them, as they finally can function in common environment and within the same data base, which benefits efficiency and […]
This short piece of lyrics is from memorable band, The Queen, and it’s their less famous tune, “Machines or ‘Back to Humans’”. Whereas last decades see constant introduction of automation processes into almost every sphere of human being life, the machines haven’t yet taken over completely and there’s still place for rock and roll!
SALESmanago has been integrated with a popular e-commerce platform Magento available under an open source licence. Thanks to a special plug, over 200 000 users of Magento can easily integrate their stores with the Marketing Automation system. Magento is a modern e-Commerce platform available in the open source model. Practically an unlimited access to the source […]
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