Main purpose of each implementation and new purchase in the company is upswing of the revenue, which is achieved by effectiveness increase or gaining new prospects. According to RazorSocial’s Ian Cleary research, Marketing Automation implementation results in revenue increase in 80-85% cases, depending on the system chosen.
Atteli, Gold Partner of Bitrix Inc introduced the new module connecting two separate systems – Bitrix24’s and SALESmanago, TOP 12 world’s largest Marketing Automation tool according to Datanyze report. Integration of Marketing Automation and CRM results in ROI increase by 14% on average. Thanks to the new integration, the sales department gains access to a valuable and […]
One of the biggest challenges a marketer faces in e-commerce is driving visitors to WWW page. The challenge is not only number of visitors but their matching to the shop offer. A marketer confronts wide range of possibilities to choose from and needs to pick those channels that will bring clients to the business. MarketingSherpa […]
In an international Marketing Automation market we can observe specialized and sophisticated solutions, with wide spectrum of functionality. When picking up the right tool for your business, you’ll face a tough task: to find a system, which will secure all your needs, at a fair price and ready for further development in the future. Not […]
Marketo, one of Marketing Automation industry leaders, carried out their own research concerning the use of technology in marketing. According to their study, 43% of small businesses, which employ up to 50 persons, do not implement e-mail Marketing systems. However, in bigger companies, Marketing Automation systems are natural choice and are used to pursue more […]
Contacts division into groups with comparable interests is a right step, as it helps to efficiently tailor the content sent to the needs of our potential and current clients. The messages sent to particular contacts and subject tailored to them, turn out to reach much higher opening and click ratings and in addition, significantly increase […]
Two weeks ago we discussed initial processes to be taken by rookies implementing Marketing Automation. We hope you found those tips useful and helpful to understand basic principles and rules when activating a new marketing solution. As we are familiar with the first steps, now it’s time to move on to higher level activities. Today, […]
Marketing Automation keeps growing. It’s been the fastest developing software sector for marketing and sales. However, despite its quick growth and huge prospects, it’s still relatively unexplored among industries not being purely technological. Marketing Automation can be implemented in practically every industry and boost company market position. Below, we introduce 6 industries, which could profit […]
Marketing campaigns implemented with the assistance of Marketing Automation systems reach higher conversion rate by over 200%, than those pursued in traditional way. Looking into Marketing Automation and everything it provides, we can conclude that it comes down to gaining highest conversion rate, which results in sales and real revenue. How does it happen we […]
Once we begin to work with Marketing Automation, we face the myriad of brand new marketing and sales market openings. Marketing Automation offers much more than what was possible in marketing until recently. That’s why, at an early stage of work with the system, it’s essential to understand a few fundamentals, which will make your […]
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