Many entrepreneurs wrestle with similar problems. When did I recently contact this or that client? Didn’t I forget about someone important? Or how many clients are close to purchase decision and I should take better care of them? And then, when we look at the sales forecast and the number of acquired contacts, there’s even […]
Materna Communications has been specialized in SMS, VMS, MMS and IVR bulk sending for a dozen or so years. Now, SALESmanago clients can take advantage of its services and pursue automatic, personalized and custom-made SMS campaigns, making use of Materna Communications infrastructure.
Marketing Automation allows to automate almost every element of marketing–sales process. Automation, even being strongly mechanically affiliated, was in fact invented by nature. Initial processes within human being body, like breathing or heart beating, are prompted and automated by nature. Even though, there’s an anxiety among marketers who wonder whether complete automation won’t dehumanize communication […]
Creating content for Lead Nurturing is completely different challenge to classic content preparation for sales and marketing. Marketing Automation allows to implement automatic, personalized and custom-made educational programs. In fact, it’s the content that decides about their effectiveness and possible higher revenue. So how to select, prepare and create content, which will educate potential client […]
E-Mail Marketing is one of the initial gizmo for the Internet marketing that marketers were provided with and it still is the most popular marketing tool. Huge popularity, low cost and relatively simple implementation make us receive more and more messages and their effectiveness is increasingly lower. Does that mean E-Mail Marketing became tactics of […]
Taking advantage of Marketing Automation merged with CRM brings businesses specific benefits and becomes more and more popular among various industries. Suitably used data gathered by Marketing Automation and marketing-sales process automation allow for successful guidance of acquired contacts to the purchase decision. Does this mean that a classic sales representative is redundant?
‘Research Corp’ carried out their own research concerning using technology in building brand awareness and acquiring potential clients. Most of the companies surveyed base their processes on CRM integrated with Marketing Automation, which is responsible for monitoring of potential clients’ behavior and tailored communication with them. Such merge allows marketers to gain maximum ROI from […]
Forgetting curve is a way back confirmed phenomenon of human brain. It turns out that most of us forget 79% of new information within a few days since learning about it. For entrepreneurs, it means that their potential clients forget most information received in marketing and sales activities or they even blow completely info existence. […]
The number of businesses and persons around the world taking advantage of Marketing Automation grows day in, day out. Does making brand new technologies available to marketers lets them work better and influences their performance? Essentially not, and that’s why it’s so important for a purchase of a new tool to go together with the […]
Marketing and sales automation is possible thanks to person’s behavior identification and monitoring on WWW page and in communication channels. Automation works by reacting to those behaviors and carrying out actions, stated in automation principles. That’s why, working with Marketing Automation, one should place emphasis on identification of highest possible number of contacts. In this […]
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