In a previous entry about conversion, we detailed five proven practices, which have real influence on building communication strategies and as a result foundation for sales conversion. The role of storytelling, reviews and opinions from clients and particularly regular analysis of conversion rates was highlighted. Reading today’s entry, you’ll learn ten proven methods to increase […]
High sales conversion rate is often regarded a signal of company success. However, in order to be able to follow its gradual growth, it’s worth to know what stands behind this boost and what activities to start with in order to efficiently and mindfully build value of the company. Below, you’ll find five elements it’s […]
Customer Relationship Management is a solution, which has revised the process of sales and customer service. While many CRM systems include certain marketing tools, none of them can substitute or provide solutions required by marketers to carry out integrated marketing campaigns. CRM is a valuable solution to follow the sales but it doesn’t provide complete […]
Marketers constantly search for new approaches to achieve better and better results of their campaigns and this way gain higher ROI ratings. Businesses have been evolving and expanding day in, day out. Accomplishing desired goals becomes real challenge for marketing departments. Fortunately, there is something that grants them coherent and efficient processes and at the […]
Marketing Automation lets you know your potential customers better and adjust communication to their profile, needs or buying process stage. But apart from contact data, history of interactions and transactional data, it is recommended to feed your marketing ecosystem with information that visitors can share with you voluntarily. Such possibility has just been unlocked by […]
Standard e-mail marketing ceased to be efficient long ago. Bursting inboxes, new filter methods, severe e-mailing rules. Proper e-mail marketing is a complex thing, where norms and assumptions are more and more brutal for an average marketer. Previously, e-mail marketing was main source of information about current events in the world. Nowadays, the lead has […]
… if you expect that a simple fact of marketing automation alone will solve all your problems. It’s not enough to buy software license. First of all, it’s because taking advantage of Marketing Automation system is a complex process and switching to automation, without taking certain steps, may turn out waist of time and money. […]
About 77% of marketing department executives acknowledge that the main reason for their Marketing Automation implementation was the willingness to increase revenue of the company. By the end of 2015 utilization of Marketing Automation systems is to increase by 50%. However, among various optimistic statistics, there is some problematic data. Huge flow of information makes […]
A dispute has been going on between advocates of Marketing Automation and enthusiasts of ultimate personalization in sales – marketing activities. The essential question is: shall we focus on effective identification of individual clients’ needs or additional costs minimization and concentration on full automation of our marketing? The solution was developed with Marketing Automation becoming […]
DMA is world’s biggest independent organization dealing with development and protection of Data Driven Marketing, which is based on clients’ data analysis like consumers’ behavior, WWW visits, purchase choices, response to marketing and sales messages and geolocation. Direct Marketing Association was established in 1916 and already associates members from over 40 countries.
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