A/B tests is a research method, which consists in effectiveness verification of e-mailing, WWW page, layout clarity, newsletter template, contact form or another component which effectiveness, reception level and conversion we would like to measure. A/B tests are often called an experiment, since testing persons, often trial and error like, experiment with the form and […]
Customer lifecycle management is a concept according to which it’s possible to monitor and influence customer lifecycle from the moment of acquisition till initial or consecutive sales. Marketing Automation allows for relevant communication on every stage of customer lifecycle. Thus, we build and keep relations with current and potential customers.
Marketing Automation is a multifunction system and it merges the work of marketers, salespersons and managers, enhancing the performance of a few departments. However, its improper utilization or rather unconscious and misconceived activities can negatively influence the process as a whole. Below, we list find 5 steps, which once you are aware of, will make […]
XXI century sees the bloom of new technologies, applications, systems and tools. Thus, it requires marketers to know them and be able to take advantage of them in their daily work. However, the selection of particular solutions becomes tricky. Marketers are not only expected to have typical knowledge of marketing but also programming or completing […]
When talking about effective e-mail marketing, the right timing plays a critical role. In fact, regardless of how content valuable and personalized our e-mailing is, with an inaccurate time, e-mailing we won’t accomplish our plan. The only thing we may gain is low open and click through rate.
Marketing Automation systems and tools become more and more popular, not only among big businesses but also among those smaller, employing a dozen or so staff members. Particularly in a situation, when we have limited resources, the systems for Marketing Automation meet expectations of small businesses or even start-ups. Why is that?
Marketing Automation is an attractive solution, which allows to increasingly acquire new leads. After all, who wouldn’t like to have ‘magic instrument’ that automatically generates potential clients and then turns them into a real contracting party. Actually, it doesn’t require much to launch first automated project. However, there are a few factors to make it […]
In spite of the fact that Marketing Automation booms worldwide and statistics and effectiveness rates like ROI and ROMI prove its efficiency, there’s certain volume of companies and marketing departments still not convinced to shift their activities strategies to automation. Why is that?
The time, when marketing was boiled down to adverts or commercials in a single channel only is over. In order to pursue successful campaigns, it turned out necessary to carry on multichannel and multistage marketing activities. Popular concepts say that in order to reach particular target group, a from of the message and applicable channel […]
No doubt the success of Marketing Automation class systems in the recent years is related to the effectiveness of reaching potential clients with accurately tailor-made offer, based on personal data, activities and individual preferences. Marketing Automation is a prospective venture because it gives clients what they need – the power to choose. In marketing, automation […]
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