91% of B2B and 86% of B2C companies use content marketing, 84% of firms currently use or prepare for implementing Marketing Automation. Obviously these two are crucial trends in B2B as well as in B2C marketing. Nevertheless, strategic implementation of both procedures causes a lot of trouble. Content marketing specialists feel alarm for possible sacrifice […]
Today beacons might be a pioneer thing, but it will soon change. According to Business Insider, in 2014 only 3% of companies tracked online behavior of their customers, but 72% of them declared that they will start to do so in 5 years. Beacons will become part of our reality. No surprise: as no other […]
Email list is an edgy topic. We all desire the Holy Grail: trick for fast and massive increasing of its volume. Let any of you who has never tried some shortcuts here, be the first to throw a stone. But we know also that one mustn’t sacrifice list’s quality for its volume. So we need […]
Up to 50% commission: that’s how much resellers earn in new, updated affiliate program of SALESmanago, the biggest marketing automation system in Europe, used by over 2000 companies in 30 countries. The software is provided by Polish company Benhauer, which from 3 years regularly increases its revenue by 100%. According to Gartner’s analysis, marketing automation is […]
Lead scoring is a powerful tool, if you can use it. Working with it opens brand new possibilities, but demands quite a lot of work – it requires developing individual scoring system. It’s a long process, but on the way you will get to know your clients like never before. See what problems you might […]
In Judy’s flower shop there is a poster over the counter with first sentence from Virginia Woolf’s novel: „Mrs. Dalloway said she would buy the flowers herself”. When you enter, the text immediately catches your eye. If you can recognize the quote, you’re reminded of melancholic mood of the book and frames from Stephen Daldry’s […]
Let’s skip the obvious. You know that unsubscribe link is needed, you recognize importance of subject line, you tremble at a thought than some people actually still buy email adresses lists and use them, sending emails without recipients’ permision. Nonetheless the notion of spam makes every marketer nervous. Nothing strange about it: according to Target Marketing, […]
Lean Marketing is one of the newest concepts of running promotional activities in the company. It turned up quite recently, when the book ‘The Lean Start-up’ by Eric Ries was published. The author became particularly popular within start-up community. This is because of the character of their work – the urgency of immediate rollout with […]
Entrepreneurs, customer service representatives, PR and social media specialists. They all hate complaining clients and perceive them as necessary evil or natural disaster: awful but inevitable. That’s one approach, tempting, common but far from good marketer’s mindset. He would try to get different perspective and ask: What’s positive about negative opinions about my company/ product?
We have all read how good marketing automation is and what it can do to reach your customers. You search the internet and you find endless articles about nurturing your users to bring greater returns to your business. But what happens when you work in a B2B environment, can the same methods that are used […]
