Use Marketing Automation in Storytelling!
Use Marketing Automation in Storytelling!

Today marketer must be both a raconteur and a data scientist. We discuss combining these two skills in storytelling with use of marketing Automation. Did you know that the system can serve that purpose? Therefore everyday current marketing actions won’t overshadow bigger aim and you will fulfill each element of communication with meaningful story. Don’t […]

Marketing Automation: hard, unnecessary and scary? 4 Myths busted
Marketing Automation: hard, unnecessary and scary? 4 Myths busted

44% of marketers who don’t use Marketing Automation have no idea what it is and what purposes it serves. A lot of myths surround that set of tools: that it delivers mechanic, robotic communication, that it’s difficult in use and expensive (designed for big rich market players)…  But these false judgments come often not (only) […]

Recovering abandoned carts with dynamic emails: practical examples and tips
Recovering abandoned carts with dynamic emails: practical examples and tips

Abandoned cart: marketer’s worst nightmare. Do you see in your mind’s eye all these unrealized possibilities, lost chances, delayed encounters… 67% of shopping carts end this way. What is the best idea to help them avoid their sad fate and squeeze their potential? Use dynamic 1-to-1 emails. In this post we give a lot of […]

Valuable content? Curation + context. 7 tips.
Valuable content? Curation + context. 7 tips.

Content is the king? We all produce tons of it: texts, video, infographics, ebooks, podcasts… 70% of companies declare that they plan to publish even more in 2015. But does it mean real value or better understanding of the product to customer? Maybe it just accustoms him to abundance of free content and makes him […]

New books on marketing (February 2015). What to read?
New books on marketing (February 2015). What to read?

Hungry for new trends in marketing and fresh ideas? Look for insights in new literature! We review new publications and recommend the most interesting ones, encouraging you to learn new tricks and skills. What do you prefer: creating extraordinary user experience, social media, spiking your ROI thanks to better offer timing or gaining customer loyalty […]

B2B Email templates: How do you do yours?
B2B Email templates: How do you do yours?

How to do B2B Email templates is like politics – everyone has an opinion. But what is the best way, or is there a ‘best’ way? In this Blog I want to explore a couple of options and some surprising suggestion on how you can improve your email templates and most importantly your STATISTICS! When searching ‘B2B […]

Marketing tips from Christian Grey, or 50 shades of new consumer
Marketing tips from Christian Grey, or 50 shades of new consumer

Forget love, lust and BDSM, forget lip-biting, eye-rolling and gasping. 50 Shades of Grey discusses something completely different: new type of consumer – emotional, internally conflicted and active.  That’s the reason for its success – it’s neither the first soft porn addressed to women nor the most bold or original one.  Trilogy’s fame  came from […]

Long-term success of your loyalty program: 4 factors to consider
Long-term success of your loyalty program: 4 factors to consider

Why actually should your customer be loyal to you? He has 21 loyalty cards in his wallet, he collects points in 30 online stores (mostly being unaware of that). He is more likely to complain loudly and leave you if you make a mistake that to be loyal if you customer service is perfect.Even though […]