Today marketer must be both a raconteur and a data scientist. We discuss combining these two skills in storytelling with use of marketing Automation. Did you know that the system can serve that purpose? Therefore everyday current marketing actions won’t overshadow bigger aim and you will fulfill each element of communication with meaningful story. Don’t […]
44% of marketers who don’t use Marketing Automation have no idea what it is and what purposes it serves. A lot of myths surround that set of tools: that it delivers mechanic, robotic communication, that it’s difficult in use and expensive (designed for big rich market players)… But these false judgments come often not (only) […]
Abandoned cart: marketer’s worst nightmare. Do you see in your mind’s eye all these unrealized possibilities, lost chances, delayed encounters… 67% of shopping carts end this way. What is the best idea to help them avoid their sad fate and squeeze their potential? Use dynamic 1-to-1 emails. In this post we give a lot of […]
Content is the king? We all produce tons of it: texts, video, infographics, ebooks, podcasts… 70% of companies declare that they plan to publish even more in 2015. But does it mean real value or better understanding of the product to customer? Maybe it just accustoms him to abundance of free content and makes him […]
Hungry for new trends in marketing and fresh ideas? Look for insights in new literature! We review new publications and recommend the most interesting ones, encouraging you to learn new tricks and skills. What do you prefer: creating extraordinary user experience, social media, spiking your ROI thanks to better offer timing or gaining customer loyalty […]
How to do B2B Email templates is like politics – everyone has an opinion. But what is the best way, or is there a ‘best’ way? In this Blog I want to explore a couple of options and some surprising suggestion on how you can improve your email templates and most importantly your STATISTICS! When searching ‘B2B […]
Forget love, lust and BDSM, forget lip-biting, eye-rolling and gasping. 50 Shades of Grey discusses something completely different: new type of consumer – emotional, internally conflicted and active. That’s the reason for its success – it’s neither the first soft porn addressed to women nor the most bold or original one. Trilogy’s fame came from […]
“I’m running a business, not a charity!” How many times have you heard this? How many times have you said this yourself? But maybe you judge a book by its cover. Helping those in need and responsibility for the planet could be really profitable. And it’s not about CSR or ethical standards in production or […]
Why actually should your customer be loyal to you? He has 21 loyalty cards in his wallet, he collects points in 30 online stores (mostly being unaware of that). He is more likely to complain loudly and leave you if you make a mistake that to be loyal if you customer service is perfect.Even though […]
25% of data collected by average B2B company is just trash, according to SiriusDecisions. Data we collect are often inaccurate, therefore worthless (they inform us only that there must be a problem with our forms if nobody wants to fill them properly). How to improve quality of collected data? With progressive profiling, current verification and […]
Sorry. No data so far.
