They break rules and challenge existing order. We made for you a list of 15 most inspiring and fascinating start-ups. Keep your eyes on them! All companies listed vary: some belong to traditional start-up areas (like wearables), other are inventors and creators of new things, others analyze and discover niches to simplify task that used […]
Marketers know profits of personalization very well: they see 20% increase in sales, see that CTA with personalized copy convert 42% better, or know that 35% of Amazon’s revenue is generated by its recommendation engine. Our customers seem to also like it – sales and conversion rates speak for themselves. Consumers buy more when the […]
Are you up to date with new books on marketing? If not, here we come with our overview of 4 most interesting latest publications. Among them: Steve Jobs once again (but revised), managing luxury brand (in the era of omnipresence of luxury) and humanization of Big Data: what to do to make data connect you […]
60% of marketers measure efficiency of their online campaigns, spending 8% of their budgets on analytics. Specialists willingly invest in new solutions, spot emerging possibilities, but can also see limitations. Can it be that the more data we have, the more unanalyzed blank spaces we notice? Marketers mention need for reliable monitoring in brick and […]
Are you thrilled by Wikipedia’s beauty? Bo you feel compelled by esthetic appeal of eBay? Exactly. Visual attractiveness of a website is not so important as it may seem. So before you plan another redesign and optimization, read our text and learn why users don’t search for breathtaking look, but functionality, and feel more comfortable […]
Customer behavior analytics and surveys are like yin and yang, like Bonnie and Clyde, like Flip and Flap: radically different yet inseparable. They complete each other, but one can never replace the other. The knowledge we gain from surveys tells about customers’ feeling, values and needs, while behavioral monitoring concerns actual choices and decisions. According […]
Specializing in B2C and e-Commerce, SALESmanago, a cloud based marketing automation platform, reported 100% growth for the third consecutive year with revenue of $2M and net profit of $0.5M. According to Datanyze, SALESmanago is used by almost 3000 companies and that ranks them among the sixth largest marketing automation platforms. In 2015 the company plans […]
Have you assured customer of “highest quality at lowest price”? Have you used just a little bit of emotional blackmail with the phrase “only now”? Have you posted a stock photo of businessman on the racecourse, indicating dynamics and efficiency of your company? If you can remember no more sins, read our list. We collect […]
Marketing experts love to play gravediggers. They already put SEO, traditional media, social media and SMS marketing to death. SMS is depicted as Cinderella’s older, ugly sister: insistent, aggressive and unlawly claiming her right to prince customer. In the fast Internet era it actually is archaic: it goes back 22 years and the first SMS […]
Benhauer, producer of SALESmanago Marketing Automation software, reports income of 6,5 million and revenue of 1,5 million PLN. According to Datanyze, SALESmanago is used by almost 3000 companies in 30 countries. System is 6th top platform of this kind in the world. Benhauer established also subsidiary in Great Britain, another subsidiary is currently being formed […]
