Have you had time to visit your favorite bookstore and dig for new gripping titles on marketing and business? If not, we found some for you. This month book list focuses on myth busting: learn that you don’t have to be original (or ashamed that you copied competition’s banner idea), online is not enough, and […]
It might seem difficult and overwhelming to seize the whole potential of Marketing Automation on one’s own. Some marketers just don’t have time to explore all system’s possibilities and limit themselves to a couple of features instead of discovering new options. Often a fear of implementing new solutions and changes it entails deters marketers from […]
Marketing is dead, and loyalty killed it, says Alexander Jutkowitz in Harvard Business Review. According to Thanx, 64% of revenue is generated by 25% of customers. What is responsible for Apple financial success is astonishing 78% customer loyalty to iPhone. How to achieve such effects? Marketing Automation will help. What loyalty means? Loyalty means existence […]
2015 is critical for wearables: customers will decide whether wearables will be adopted broadly or will just remain a geek and trendsetter niche. Their becoming widely popular would mean big changes – also opening new, fascinating path for marketers. What is a wearable? The best definition of the term comes from Wired’s article by […]
Presentations are part of every marketer’s life. Well prepared ones mesmerize listeners and generate sales. Weak ones tire, annoy and make audience dream of running away. Everybody can become master of presentations. We tell how to do it. 2 types of presentations Presentations can be used either as background and support of your words (e.g. […]
Collect real-time offline data and add it up to your online one. Get to know your customers better. Engage with them when and where it matters most! To succeed in today’s retail market, it is crucial to really understand your consumers full journey to purchase — online and offline one. Beacon technology help break down […]
Although landing pages are known to be invaluable tool for marketers, they are still underused. 44% of B2B campaigns link to home pages, instead of landings (Marketing Sherpa). But skillfully created landing pages can increase conversion by as much as 300%. In order to work so efficiently, they must fulfil 4 conditions: focus on particular […]
Online shops spend big bucks to attract new customers. Meanwhile, according to cart abandonment rate statistics, on average 68% of e-shop customers abandon their carts before checking out. This practically means that more than a half of your clients might be leaving your shops before the purchase is completed and you don’t even know why! […]
We receive a lot of questions about A/B testing in email marketing, so we prepared for you an infographic with list of 6 crucial rules and most common mistakes. Learn how to use that powerful tool! Rules of A/B testing Start with hypothesis Don’t do tests on a whim or by chance. Always start with […]
Features like age, gender, nationality or ethnicity don’t carry solid information about customers anymore. We used to profile target group’s interests, values and habits basing on demography. According to Trendwatching Report, that is no longer a case. Nowadays demography doesn’t offer reliable point of reference. For marketers it means big changes in how we shape […]
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