2015 is critical for wearables: customers will decide whether wearables will be adopted broadly or will just remain a geek and trendsetter niche. Their becoming widely popular would mean big changes – also opening new, fascinating path for marketers. What is a wearable? The best definition of the term comes from Wired’s article by […]
Presentations are part of every marketer’s life. Well prepared ones mesmerize listeners and generate sales. Weak ones tire, annoy and make audience dream of running away. Everybody can become master of presentations. We tell how to do it. 2 types of presentations Presentations can be used either as background and support of your words (e.g. […]
Collect real-time offline data and add it up to your online one. Get to know your customers better. Engage with them when and where it matters most! To succeed in today’s retail market, it is crucial to really understand your consumers full journey to purchase — online and offline one. Beacon technology help break down […]
Although landing pages are known to be invaluable tool for marketers, they are still underused. 44% of B2B campaigns link to home pages, instead of landings (Marketing Sherpa). But skillfully created landing pages can increase conversion by as much as 300%. In order to work so efficiently, they must fulfil 4 conditions: focus on particular […]
Online shops spend big bucks to attract new customers. Meanwhile, according to cart abandonment rate statistics, on average 68% of e-shop customers abandon their carts before checking out. This practically means that more than a half of your clients might be leaving your shops before the purchase is completed and you don’t even know why! […]
We receive a lot of questions about A/B testing in email marketing, so we prepared for you an infographic with list of 6 crucial rules and most common mistakes. Learn how to use that powerful tool! Rules of A/B testing Start with hypothesis Don’t do tests on a whim or by chance. Always start with […]
Features like age, gender, nationality or ethnicity don’t carry solid information about customers anymore. We used to profile target group’s interests, values and habits basing on demography. According to Trendwatching Report, that is no longer a case. Nowadays demography doesn’t offer reliable point of reference. For marketers it means big changes in how we shape […]
When conducting Lead Nurturing campaign, you think: have I included all necessary information? In previous post we discussed importance of dividing knowledge into small palatable bits, but objective data are not enough. Lead Nurturing should also refer to emotions and needs. Take a closer look at language you use. Do you adjust it to changes […]
Today we recommend best and reliable free online tools for business. With their help planning, creating and competition tracking will be easy as never before. Planning and communication Asana: a wonderful tool allowing you to plan, assign tasks, and watch the progress. Trello: helps organize work by breaking big tasks into smaller chunks. Loved by […]
Feeling lost in your mailbox and in your newsfeed? Constantly alarmed by omnipresent “asap”? Frustrated with lack of common language with CEO and CIO? In short breaks between endless tasks, you ask yourself: wasn’t my work supposed to be about something else? About communication, building relationships, creativity? If that’s your story, take a look at […]
