Do you know how readers consume content? They stay only for a short period (less than 10 seconds) on most pages, and 41% of them shift focus between two or more devices (multiscreening). They jump tirelessly from text to text, from information to information, scanning and screening. What does it mean to marketers? That they […]
When you imagine yourself your potential customer, when you create Buyer Persona or design Lead Nurturing, customers you don’t want rarely cross your mind. People who won’t be your customers, to whom you don’t address your services, who you won’t satisfy – take them into consideration, because understanding who you don’t want is crucial to realistic […]
How often does it occur to you to put off writing an email, because you find it hard to phrase? Although you know exactly what do you want to say, it doesn’t sound good. Maybe you also feel insecure about writing and are afraid of possible mistakes. Don’t delay, use our guide to efficient email […]
USA: startup’s Promised Land, fertile soil for entrepreneurship and creativity to grow. Young European businessmen often long for American startup culture, and take a trip across the ocean to find happiness (and investors) in Silicon Valley. Why they fail? Why great ideas, creative solutions and innovative projects don’t evolve into big business players on global […]
Rumor has it that data are like crude oil (valuable) or like ore (need purification), but truly they are like breadcrumbs. In the fairy tale poor parents want to leave their kids in the forest to die, but Hansel and Gretchen use breadcrumbs to mark their way back home. They leave traces to achieve specific […]
Marketers have to cope with amazing amounts of knowledge: they must not only educate themselves constantly, but also separate valuable materials from the chaff. But where to get truly instructive and informative content? If you face that problem, we prepared a list of the best free marketing knowledge resources. To help you navigate through the […]
Anxious about low OR of your newsletters? No need to be. In truth you send messages opened 3 times more frequently, although you underestimate and neglect them, losing one of the most profitable means of communication with your customers. We’re talking about transactional emails – superheroes of email marketing. Transactional email – silent hero of […]
Have you had time to visit your favorite bookstore and dig for new gripping titles on marketing and business? If not, we found some for you. This month book list focuses on myth busting: learn that you don’t have to be original (or ashamed that you copied competition’s banner idea), online is not enough, and […]
It might seem difficult and overwhelming to seize the whole potential of Marketing Automation on one’s own. Some marketers just don’t have time to explore all system’s possibilities and limit themselves to a couple of features instead of discovering new options. Often a fear of implementing new solutions and changes it entails deters marketers from […]
Marketing is dead, and loyalty killed it, says Alexander Jutkowitz in Harvard Business Review. According to Thanx, 64% of revenue is generated by 25% of customers. What is responsible for Apple financial success is astonishing 78% customer loyalty to iPhone. How to achieve such effects? Marketing Automation will help. What loyalty means? Loyalty means existence […]
