“How will user find it?”, is a fundamental question you should ask when designing a mobile app and plan its marketing. Forrester Research provides some guidelines here: 63% of users get new apps by searching form them in app stores. Opinions of family, friends or other customers are secondary factors. In practice it means that […]
Step one: design a genius, functional and pretty app. Step two: enjoy fame and revenue. Step three: wake up. Building a killer app is not so easy, as we discussed last week. The market is so crowded that it takes some effort to stand out. That’s why we listed for you tools that will help […]
„The more, the merrier” approach is one of the biggest myths Marketing Automation is constantly busting. It regards contact lists mostly: is huge database always an advantage? No! List full of inadequate data not only gives you a false picture, but also lowers your reputation and deliverability of your emails. Shortly speaking, you land in […]
When marketer exclaims “Let’s make a mobile app!”, it’s as if he called out “Let’s find philosopher’s stone!”: good direction, but not enough precision and realism. Mobile app is a buzzword which marketers use as a spell, without knowing what to expect from it. They are satisfied with repeating optimistic statistics: today half of world’s […]
Have you been wondering what to read? Looking for something inspiring? Here we come with our list of best books on marketing released in June! This month we have something for lawyers, something for artists and something for innovators and forward-thinkers. Ready? Peter Thiel, Zero to One: Notes on Start Ups, or How to […]
Is tight budget an obstacle in creating a great marketing campaign? Or maybe it’s the other way round: lack of resources stimulates creativity? Financial restrictions require abandoning traditional standards and searching for new ways of communication, what can be risky. Below we show 5 examples of unconventional, creative and inexpensive campaigns that achieved amazing success […]
SALESmanago, world’s TOP6 marketing automation platform with over 3500 implementations in 40 countries has been integrated with APPmanago, a mobile marketing automation platform creating a unique set of solutions encompassing traditional desktop based automation with smartphone based mobile marketing automation. APPmanago, that has been launched last week, offers a unique set of features like analysis […]
Marketing Automation grows so rapidly that we find it necessary to provide some fresh new stats to give you a picture of how business landscape looks like now. Shortly speaking, time shows that investing in Marketing Automation software has been a good decision. Who implements Marketing Automation? Although mostly the biggest and most successful […]
Marketing Automation will truly transform your company: it will give you time to focus on crucial analytical, strategic and creative questions by taking over repetitive, mechanic tasks. And you will be surprised with how smoothly processes in your business can be run with autonation. We collected for you a bunch of stats showing how other […]
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Dynamic emails are one of the most efficient tools you get with Marketing Automation software. According to 78% of marketers they are the future – our communications with customers evolves into 1-to-1 dialogue and individual messages, instead of banners hitting blindly everyone around. The age of real personalization is coming. Join that revolution! Philosophy […]
