85% of smartphone users declare that they would rather gave up drinking water than uninstalled their precious apps. Big news for marketers, provided they realize than not all apps evoke such heroic mood. What differentiates apps worth dying for from others? The answer is simple. Engagement. How push works? Push notifications help solve […]
How did Alexander Graham Bell imagine the future of his breaking invention – a telephone? Did he feel that it was to become the most intimate device of all times? Did he predict that it would deliver a great marketing tool? First mobile marketing campaigns, using SMS, are history. Now we focus on personalization and […]
With the difference between B2B and B2C marketing blurring, B2B marketers must embrace new trends in their field, mostly increasing role of emotions and subjectivity. Says Beth Comstock: „Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection”. We tell how to […]
“How will user find it?”, is a fundamental question you should ask when designing a mobile app and plan its marketing. Forrester Research provides some guidelines here: 63% of users get new apps by searching form them in app stores. Opinions of family, friends or other customers are secondary factors. In practice it means that […]
Step one: design a genius, functional and pretty app. Step two: enjoy fame and revenue. Step three: wake up. Building a killer app is not so easy, as we discussed last week. The market is so crowded that it takes some effort to stand out. That’s why we listed for you tools that will help […]
„The more, the merrier” approach is one of the biggest myths Marketing Automation is constantly busting. It regards contact lists mostly: is huge database always an advantage? No! List full of inadequate data not only gives you a false picture, but also lowers your reputation and deliverability of your emails. Shortly speaking, you land in […]
When marketer exclaims “Let’s make a mobile app!”, it’s as if he called out “Let’s find philosopher’s stone!”: good direction, but not enough precision and realism. Mobile app is a buzzword which marketers use as a spell, without knowing what to expect from it. They are satisfied with repeating optimistic statistics: today half of world’s […]
Have you been wondering what to read? Looking for something inspiring? Here we come with our list of best books on marketing released in June! This month we have something for lawyers, something for artists and something for innovators and forward-thinkers. Ready? Peter Thiel, Zero to One: Notes on Start Ups, or How to […]
Is tight budget an obstacle in creating a great marketing campaign? Or maybe it’s the other way round: lack of resources stimulates creativity? Financial restrictions require abandoning traditional standards and searching for new ways of communication, what can be risky. Below we show 5 examples of unconventional, creative and inexpensive campaigns that achieved amazing success […]
SALESmanago, world’s TOP6 marketing automation platform with over 3500 implementations in 40 countries has been integrated with APPmanago, a mobile marketing automation platform creating a unique set of solutions encompassing traditional desktop based automation with smartphone based mobile marketing automation. APPmanago, that has been launched last week, offers a unique set of features like analysis […]
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