Are you trying to keep up with the top marketing blogs & websites? Don’t let yourself miss inspiring posts! Today, we prepared for you the greatest marketing articles from July 2015 you must read! Blake Mycoskie: can business have a mission? Do you know Blake Mycoskie, the founder of TOMS Shoes? He has revolutionized […]
Magic mirror in my hand, who makes the prettiest newsletters? My Queen, your newsletters are the best: compelling and responsive, and they convert like crazy. OK, you might need more reliable means of analyzing your email’s performance. Have you ever thought about what your actual customers really think about your newsletters? It’s more challenging than […]
This happens, and hurts. Clients opt-out from your list. But you shouldn’t worry- there is nothing unusual about it. You need to remember that every year each business loses about 20% of contacts as the result of natural lead fluctuation. So, what can you do about it? Firstly, just concentrate on reducing scale of […]
Mobile apps have revolutionized the way of buying and selling goods. Although they seemed to be a fad few years ago, now it’s a top trend in e-commerce and online marketing in general. The reason? A new and active consumer who searches for a tool to achieve his own aims, and doesn’t want to be […]
Have you ever wanted to show respect to a person and said something like: “Man, you’re so marketing!”? Exactly, you have not. “Marketing” does not sound proudly. It’s rather associated with hypocrisy, greediness and dupery. When you see an apple with sticker saying: “100% natural vegan gluten free” you think: “pure marketing!”. Aversion towards the […]
Every month we present a collection of the latest and most interesting marketing publications. We share our bookshop hauls with you. There will be a bit about social media, creative industries marketing, and the secrets of Disney’s success and the most important competence of every salesperson. Are you ready? 1. Agile Selling: Get Up […]
According to Marketing Sherpa report, laughter is a crucial factor in a communication between a brand and potential recipients: people follow a company in social media because they find it amusing and entertaining. Thanks to humour, a particular brand seems to be more human. This makes a company stand out from the crowd of competitors. […]
With mobile marketing growing in popularity and becoming a part of marketers everyday life (not just a new toy) we find it useful to collect and explain commonly used terms in mobile marketing. We hope that it will help you figure out your mobile strategy, what is a crucial task at the moment, as most […]
Huge traffic which does not result in the generated sales leads, is a common struggle for every marketer. It resembles a fisherman having found a plentiful water but with no bait on his hook. A fish pass his fishing rod, a fly line tickles their tails, and they can even see his brim and frowned […]
Marketing is not only art, but also science, and it often gets inspired by other disciplines. Read how physics, psychology, sociology and neuroscience can influence your approach to marketing and everyday practice. What quantum physics have to say about marketing analytics? Does uncertainty principle belie the idea of focus groups? Why generosity pays off? […]
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