Mobile apps have revolutionized the way of buying and selling goods. Although they seemed to be a fad few years ago, now it’s a top trend in e-commerce and online marketing in general. The reason? A new and active consumer who searches for a tool to achieve his own aims, and doesn’t want to be […]
Have you ever wanted to show respect to a person and said something like: “Man, you’re so marketing!”? Exactly, you have not. “Marketing” does not sound proudly. It’s rather associated with hypocrisy, greediness and dupery. When you see an apple with sticker saying: “100% natural vegan gluten free” you think: “pure marketing!”. Aversion towards the […]
Every month we present a collection of the latest and most interesting marketing publications. We share our bookshop hauls with you. There will be a bit about social media, creative industries marketing, and the secrets of Disney’s success and the most important competence of every salesperson. Are you ready? 1. Agile Selling: Get Up […]
According to Marketing Sherpa report, laughter is a crucial factor in a communication between a brand and potential recipients: people follow a company in social media because they find it amusing and entertaining. Thanks to humour, a particular brand seems to be more human. This makes a company stand out from the crowd of competitors. […]
With mobile marketing growing in popularity and becoming a part of marketers everyday life (not just a new toy) we find it useful to collect and explain commonly used terms in mobile marketing. We hope that it will help you figure out your mobile strategy, what is a crucial task at the moment, as most […]
Huge traffic which does not result in the generated sales leads, is a common struggle for every marketer. It resembles a fisherman having found a plentiful water but with no bait on his hook. A fish pass his fishing rod, a fly line tickles their tails, and they can even see his brim and frowned […]
Marketing is not only art, but also science, and it often gets inspired by other disciplines. Read how physics, psychology, sociology and neuroscience can influence your approach to marketing and everyday practice. What quantum physics have to say about marketing analytics? Does uncertainty principle belie the idea of focus groups? Why generosity pays off? […]
85% of smartphone users declare that they would rather gave up drinking water than uninstalled their precious apps. Big news for marketers, provided they realize than not all apps evoke such heroic mood. What differentiates apps worth dying for from others? The answer is simple. Engagement. How push works? Push notifications help solve […]
How did Alexander Graham Bell imagine the future of his breaking invention – a telephone? Did he feel that it was to become the most intimate device of all times? Did he predict that it would deliver a great marketing tool? First mobile marketing campaigns, using SMS, are history. Now we focus on personalization and […]
With the difference between B2B and B2C marketing blurring, B2B marketers must embrace new trends in their field, mostly increasing role of emotions and subjectivity. Says Beth Comstock: „Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection”. We tell how to […]
