Your user spends less than 8 seconds on your landing page. That’s just a blink of an eye: how can you use that moment best to seduce him? We apply some customer psychology principles to find out how to build successful landing pages, which will convert like crazy! Start with setting one single aim of your […]
They are no celebrities. You won’t read about them in the paper, neither will you stumble upon their faces in gossip magazines. If you passed by one of them on the street, you wouldn’t notice. Nonetheless, you should get to know them. Massachusetts Institute of Technology published two days ago their yearly ranking of young […]
In August 2014, a huge image sharing social platform, send an email to women who pinned a lot of wedding – related photos a congratulatory email. As it turned out, most of the recipients were single and reacted to the message with dark humour, like “LOL, Pinterest thinks I’m getting married. No, I’m just single […]
When you conduct a small business, you don’t implement complicated solutions. With small marketing team already overloaded with various tasks, there is no time for long learning and testing fancy new options, not to mention financial restrictions. You need something simple, effective and measurable. That’s why Marketing Automation is cut out for you. The system […]
Marketers aren’t romantic types. They love solid numbers and hard stats. In a word, they search for data they can work on, not intuition or gut feelings. But sometimes you simply don’t have time to research everything on your own. Thus you need some help: sources of reliable stats, reports and data you can download […]
Cold calling is not dead. Marketing Automation gave it new life! Now cold calling is super-efficient and beloved by both salespeople and customers. Read how to boost your sales with new cold calling paradigm. Love-hate relationship Salespeople used to have love-hate relationship with cold calling: while appreciating unique bond with lead and having a […]
Research shows how dramatically social trust in marketers dropped in the last decade. Ad business is perceived as one of the least trustworthy. But not only consumers have problems with believing marketers: the same applies to CIOs, CFOs and CEOs. 80% of CEOs don’t trust marketers (to quote the report, „they do not really trust […]
We are proud to introduce new SALESmanago feature: alternative actions. We created that function to help you set even more advanced and precise rules of automation. Alternative actions complement previously set rules: they apply to contacts who don’t meet all conditions of given rule. Let’s see how it works on specific examples. Supplement rules […]
Some people say: „Marketing Automation isn’t for me, because I don’t have enough leads”. But that’s exactly why you need Marketing Automation! It will help you grow your audience and acquire new contacts. Increase the traffic and turn anonymous users into loyal customers! See how to use Marketing Automation to Lead Generation and how to […]
When marketing works silo like and generates leads, but doesn’t focus on converting them into sales, sales are trapped in the “bad multitasking” and productivity decline. The consequences can go even further: sales can sell faster than production is able to produce. You need a global synchronization to maximize company efficiency, because nobody is a […]
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