Beacons: are they a groundbreaking technology, or just another marketing buzzword? We believe that they can revolutionize shopping experience both in brick and mortar stores and online. Marketing and interactions with sales assistants will become more personal and relevant, resulting in strengthening bonds between the user and a brand. Despite the enthusiasm, we still see […]
For its customers, Starbucks is a religion. Each morning they follow the ritual, grabbing their caramel latte, paying for it with their smartphones and wandering through the city with iconic cups in their hands. Sipping coffee became a treat and a natural part of the everyday routine to such an extent that they don’t feel […]
The sobering-up effect is widely known to psychologists, who use that name to describe a moment of plummeting enthusiasm. Do you remember that feeling when you engage in something and full of energy, but after a while you realize that it’s not all so rosy as you imagined? You start to see problems, obstacles, and […]
Have you been reading something interesting about digital marketing? Today we share a list of most worth reading posts we stumbled upon in August. Find below links to amazing pieces on mobile apps, social media and content marketing. See the list from previous month (July) here. Enjoy! Mobile user acquisition: what’s really working (and, […]
Lead Nurturing, abandoned cart rescue, dynamic content on the website, contact segmentation… you know them all, you’ve implemented them and are happy to see great results they deliver. But there is much more in Marketing Automation world to experiment with. That’s why we prepared for you a list of 10 uncommon uses of Marketing Automation […]
![Turn visitors into customers. Lead Nurturing for B2B, B2C and E-commerce [ebook]](https://blog.salesmanago.com/wp-content/uploads/2015/04/Depositphotos_9102925_original-obciete-1024x899.jpg)
Marketing resembles seduction: when you want to generate a lead, you act like a Prince Charming: delightful and fun companion, always ready to help. But what happens after you get a lead? Many marketers think that with lead generated their job is done. It’s as if they got girl’s phone number and sighed with relief: […]
As Marketing Automation still is a young discipline, we all learn by trial and error, searching for the perfect combination of all the features and options available. Fortunately, small mistakes don’t ruin your marketing – they’re rather a natural part of it, enabling you to test and find optimal solutions. Disasters, on the other hand, […]
![Marketing Automation Revolutionizes E-commerce! [Infographics]](https://blog.salesmanago.com/wp-content/uploads/2015/08/Depositphotos_13938304_s-2015.jpg)
Online merchants fell in love with Marketing Automation! Now they can provide relevant messages tailored to their customers’ preferences, establish lasting relationships and seize every sales opportunity. See which automation solutions are most liked and what improves after implementing the platform. How Marketing Automation enhances e-commerce? Let’s be specific. What exactly changes after implementation of […]
Email marketing is still the most successful marketing tool, although it becomes harder and harder to unlock its full potential. The reason? Our recipients get more and more messages, most of which they consider to be a spam or waste of their time. How to stand out from the flood of trivial emails? Marketing Automation […]
Do you enjoy writing your company blog or content marketing in general? If you find it a bit hard, we prepared for you a list of tools that will boost your creativity, optimise writing process and help you love writing like never before. Note: The tools listed below apply only to writing itself. If you look […]
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