Social media are becoming more and more important part of our lives. We take a photo of our dinner, although we do it ironically. We sit on Facebook and cry over the paradise lost of the pre-internet era when human interactions used to be more spontaneous and direct. There is no contradiction here: it only […]
Startups focus on solving one problem. They try to find an answer to a specific question and don’t care about rigid procedures that give a most needed framework to big corporations. Startups concentrate on customer experience, and that’s why you should observe them and learn. Today we prepared for your inspiration a list of most […]
Is wishlist a magic wand that cures all e-commerce maladies, from abandoned carts to poor customer engagement to small sales? Don’t count on an easy answer: all depends on your product range and your ability to combine the tool with Marketing Automation systems. What is a wishlist? The wish list is a feature that […]
Hey! Hello! It’s nice to have you around! You’re about to change your life. There are many ways to greet the customer in your base. 74,4% of customers expects welcome message after subscribing or giving their email addresses – just like they expect that salesperson will greet them in brick and mortar store. But welcome […]
Using SALESmanago has just become more intuitive and easier thanks to new functionality that will help marketers and salespeople to react to individual user’s actions faster and in a more personalized way. The feature is called quick actions. What are quick actions? Quick actions are pre-defined rules of automation, which can be triggered directly […]
There is a lot of unexpected wisdom in pop songs we carelessly sing in the shower, intone when driving a car and dance to at parties. The 5 pieces listed below contain a lot of marketing knowledge! We hope to deliver you a source of inspiration, as well as an origin of a playlist […]
Email marketing, with ROI reaching 4,300% (Direct Marketing Association), is by no means an outdated tool in the era of social media and mobile apps. The rumors of its death are exaggerated! If you don’t believe them, see our tips on increasing CTR so that you can unlock the full potential of the channel. How […]
Investing in Marketing Automation is a costly exercise, hence marketers and CEO need a lot of time to consider all pros and cons. Is my company ready for such move? Is my team prepared? How will it affect our performance? If such deliberations trouble you right now, we provide a short checklist of criteria a […]
5 iconic TED Talks all marketers must watch – just sit down and learn from the masters of the craft. Try to pay attention not only to WHAT they say but also to HOW they do it and what makes them great speakers. Is it the vocabulary? Or jokes? Or tone of their voices? We […]
When you struggle to acquire new leads and increase your customers’ engagement, webinars can significantly strengthen your hand. We will try to convince you to add them to your marketing arsenal and share most successful tactics. Also, we will provide answers to burning webinar questions, like whether to record a webinar, how to use after […]
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