Hey! Hello! It’s nice to have you around! You’re about to change your life. There are many ways to greet the customer in your base. 74,4% of customers expects welcome message after subscribing or giving their email addresses – just like they expect that salesperson will greet them in brick and mortar store. But welcome […]
Using SALESmanago has just become more intuitive and easier thanks to new functionality that will help marketers and salespeople to react to individual user’s actions faster and in a more personalized way. The feature is called quick actions. What are quick actions? Quick actions are pre-defined rules of automation, which can be triggered directly […]
There is a lot of unexpected wisdom in pop songs we carelessly sing in the shower, intone when driving a car and dance to at parties. The 5 pieces listed below contain a lot of marketing knowledge! We hope to deliver you a source of inspiration, as well as an origin of a playlist […]
Email marketing, with ROI reaching 4,300% (Direct Marketing Association), is by no means an outdated tool in the era of social media and mobile apps. The rumors of its death are exaggerated! If you don’t believe them, see our tips on increasing CTR so that you can unlock the full potential of the channel. How […]
Investing in Marketing Automation is a costly exercise, hence marketers and CEO need a lot of time to consider all pros and cons. Is my company ready for such move? Is my team prepared? How will it affect our performance? If such deliberations trouble you right now, we provide a short checklist of criteria a […]
5 iconic TED Talks all marketers must watch – just sit down and learn from the masters of the craft. Try to pay attention not only to WHAT they say but also to HOW they do it and what makes them great speakers. Is it the vocabulary? Or jokes? Or tone of their voices? We […]
When you struggle to acquire new leads and increase your customers’ engagement, webinars can significantly strengthen your hand. We will try to convince you to add them to your marketing arsenal and share most successful tactics. Also, we will provide answers to burning webinar questions, like whether to record a webinar, how to use after […]
Beacons: are they a groundbreaking technology, or just another marketing buzzword? We believe that they can revolutionize shopping experience both in brick and mortar stores and online. Marketing and interactions with sales assistants will become more personal and relevant, resulting in strengthening bonds between the user and a brand. Despite the enthusiasm, we still see […]
For its customers, Starbucks is a religion. Each morning they follow the ritual, grabbing their caramel latte, paying for it with their smartphones and wandering through the city with iconic cups in their hands. Sipping coffee became a treat and a natural part of the everyday routine to such an extent that they don’t feel […]
The sobering-up effect is widely known to psychologists, who use that name to describe a moment of plummeting enthusiasm. Do you remember that feeling when you engage in something and full of energy, but after a while you realize that it’s not all so rosy as you imagined? You start to see problems, obstacles, and […]
