Although we associate the term with brand’s clever reactions to current events and trends (and it can backfire: see examples of failed RTM), it also describes an approach focused on responding in real time to expectations, needs and actions of our users. So we address her when she is visiting our website, searching for a […]
Will investment in content marketing deliver real revenue to your e-store? Or maybe it just will end up as a sales disaster. Users will enjoy your sophisticated photos and hilarious movies, but will buy at competitor’s store, because it’s cheaper. Comparing prices on the web requires just a couple of clicks! It might happen. You […]
99% of customers won’t buy anything during their first visit in your e-store, SeeWhy research proves. 68.53% of shopping carts are abandoned (Baymard Institute). Why customers leave their baskets behind and how to reduce that trend? 10 Commandments of Email Marketing. Download for free Why Does Cart Abandonment Happen? Before we find a solution, […]
Presumed outdated, they have been killed, staked through the heart and burned. They don’t work anymore, trendsetters say, and for sure millennials won’t respond to that! In experts’ world, we all use only mobile apps and social media today. But is that so? Leaflets, SMS, samples, banners… does the sound of these names gives you […]
If you think that Marketing Automation is difficult, complicated and requires advanced technical knowledge, check out our new creators and modules. We simplified them even more, and now they guide you step-by-step through the process of creating new messages. We also introduced new solutions: the long-awaited A/B/X testing tools and SALESmanago Copernicus – Machine Learning […]
We have been using Grammarly for a couple of weeks, and we recommend it to everyone trying to write more and increase quality of her writing. Below we list features we love about the software and discuss its limitations. Great distraction-free editor It’s beautiful and simple, and writing in it is a pleasure. […]
Part I. Mental Shift First Moment of Truth The moment of Truth – the term „Moment of Truth”, MOT, was coined by Procter & Gamble CEO A.G. Lafley. He wrote: “The best brands consistently win two moments of truth. The first moment occurs at the store shelf, when a consumer decides whether to buy one brand or another. The second […]
Do you like posts with lists of free useful tools? Our analytics says that you do 🙂 That’s why we collected links dispersed in a couple of our posts and add 30 new ones. So here it is: an updated list of free online tools for planning, communication, content marketing, research, SEO and competition monitoring, […]
Dynamic 1-to-1 messages are sent to an individual user in reaction to her action. That’s one of the most valuable Marketing Automation features! Dynamic emails are opened and read more often and show 2-5 times bigger sales efficiency (Experian). But what kind of message does it mean? How to put them into practice? 10 Commandments […]
What a wonderful world! No maladies, no poverty, no ugliness, no pain. Sweet babies leave in their diapers only a hygienic blue fluid. The staff of the corporation smiles at us with pearl white teeth. Cheerful bacteria get a ride down the toilet surfing on the wave of lavender freshness. Create amazing shopping experience. Download […]
