Companies spend $92 on Driving Traffic Compared to $1 on Customer Experience (Bryan Eisenberg). Such disproportion shows how much emphasis marketers put on Lead Generation. For many of them it’s the key KPI. But actions they undertake often bring disappointment. Campaigns either don’t attract traffic or entice users only to visit the website, but not […]
What is a mobile app today? Should marketers be afraid of machine copywriting? How to plan posts in social media? How to create an infallible (and a bit creepy) alarm clock? We have answers. Read out top 11 marketing posts from November 2015. Internet of Things for Marketers. Download Free Ebook The new rules […]
When Nihad Abbasov came to work, he discovered fascinating scripts on his predecessor’s computer. That programmer believed in one simple rule: if something takes more than 90 seconds, you should automate it. And it also applies to messaging your wife or hacking a coffee machine. Who was he? A superhero of office hacks or a lazy nerd? […]
Although we associate the term with brand’s clever reactions to current events and trends (and it can backfire: see examples of failed RTM), it also describes an approach focused on responding in real time to expectations, needs and actions of our users. So we address her when she is visiting our website, searching for a […]
Will investment in content marketing deliver real revenue to your e-store? Or maybe it just will end up as a sales disaster. Users will enjoy your sophisticated photos and hilarious movies, but will buy at competitor’s store, because it’s cheaper. Comparing prices on the web requires just a couple of clicks! It might happen. You […]
99% of customers won’t buy anything during their first visit in your e-store, SeeWhy research proves. 68.53% of shopping carts are abandoned (Baymard Institute). Why customers leave their baskets behind and how to reduce that trend? 10 Commandments of Email Marketing. Download for free Why Does Cart Abandonment Happen? Before we find a solution, […]
Presumed outdated, they have been killed, staked through the heart and burned. They don’t work anymore, trendsetters say, and for sure millennials won’t respond to that! In experts’ world, we all use only mobile apps and social media today. But is that so? Leaflets, SMS, samples, banners… does the sound of these names gives you […]
If you think that Marketing Automation is difficult, complicated and requires advanced technical knowledge, check out our new creators and modules. We simplified them even more, and now they guide you step-by-step through the process of creating new messages. We also introduced new solutions: the long-awaited A/B/X testing tools and SALESmanago Copernicus – Machine Learning […]
We have been using Grammarly for a couple of weeks, and we recommend it to everyone trying to write more and increase quality of her writing. Below we list features we love about the software and discuss its limitations. Great distraction-free editor It’s beautiful and simple, and writing in it is a pleasure. […]
Part I. Mental Shift First Moment of Truth The moment of Truth – the term „Moment of Truth”, MOT, was coined by Procter & Gamble CEO A.G. Lafley. He wrote: “The best brands consistently win two moments of truth. The first moment occurs at the store shelf, when a consumer decides whether to buy one brand or another. The second […]
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