We often speak about omnichannel marketing and a need to involve mobile channel in our strategy. But such postulates are based on an assumption that desktop experience is still at heart of our campaigns, and the rest are just side dishes or desirable additions to the core actions. That’s a huge mistake. With mobile […]
The future of SEO? Stop isolating it from your other actions and adopt a holistic approach. SEO must be an integral part of your communication. Combine it with content marketing and Marketing Automation, so you develop a smooth workflow of generating, nurturing and converting leads. You might think that SEO and Marketing Automation address different […]
Can you see Christmas lights everywhere? Can you see customers humming “Last Christmas I gave you my heart” as they push their cart through mall aisles? If your e-store or website still lack a bit of Christmas magic, check out our infographic with quick ideas. You will learn: – what is special about Christmas shopping, […]
New challenges ahead! Ecommerces will have to take into consideration new modes of delivery according to raising customers’ expectations. We will also pay more attention to the concept of Customer Lifetime Value instead of focusing on isolated transactions. We shift perspective to see relationships with customers in a long run. We also need an answer […]
What is Email Marketing Automation? Should you choose Email Marketing system or Marketing Automation Platform? How to conduct a successful email campaign with modern software? How this software influences the effectiveness of campaigns? We discuss the most frequent Email Marketing Automation questions and show how to do it. 10 Commandments of Email Marketing. Download Free […]
Inbound marketing is in crisis. It will become futile in the next 10 years, because the internet and the way we use it will change dramatically. After the age of pull marketing, when we attract users with valuable content, we will go back to the push era, when we actively force user to buy before […]
On December 1st, Third Edition of our Marketing Automation Congress took place. We met in Warsaw with over 1000 marketers, businessmen, and experts. For those of you who couldn’t be with us there, we prepared an overview of the topics we discussed. Innovation Innovation happens when a new company, unnoticed by competitors, changes the rules […]
Companies spend $92 on Driving Traffic Compared to $1 on Customer Experience (Bryan Eisenberg). Such disproportion shows how much emphasis marketers put on Lead Generation. For many of them it’s the key KPI. But actions they undertake often bring disappointment. Campaigns either don’t attract traffic or entice users only to visit the website, but not […]
What is a mobile app today? Should marketers be afraid of machine copywriting? How to plan posts in social media? How to create an infallible (and a bit creepy) alarm clock? We have answers. Read out top 11 marketing posts from November 2015. Internet of Things for Marketers. Download Free Ebook The new rules […]
When Nihad Abbasov came to work, he discovered fascinating scripts on his predecessor’s computer. That programmer believed in one simple rule: if something takes more than 90 seconds, you should automate it. And it also applies to messaging your wife or hacking a coffee machine. Who was he? A superhero of office hacks or a lazy nerd? […]
