Mobile marketing can take so many shapes! Today we prepared for you a list of 10 amazing campaigns that will help you see how in many ways you can exploit the mobile. They include apps, rich media, video, social media, and many others. Let us know which one you like most. All you need to […]
We’re addicted to productivity boosting. Like literally: developers in Silicon Valley take small amounts of LSD to keep their imagination active and efficiency high. But also we, ordinary, LSD-deprived mortals have our little sins, such as compulsive searching for new productivity hacks. But such search is a road to nowhere. Luke Muehlnauser has walked it […]
[A post by Steve Kellogg] Here are, what I consider to be 3 key transformational digital marketing strategies for 2016. I believe they are key because they align to 3 of the most talked about and most impactful digital marketing trends that many analysts, tech vendors and thought leaders are predicting. They are designed to […]
We often speak about omnichannel marketing and a need to involve mobile channel in our strategy. But such postulates are based on an assumption that desktop experience is still at heart of our campaigns, and the rest are just side dishes or desirable additions to the core actions. That’s a huge mistake. With mobile […]
The future of SEO? Stop isolating it from your other actions and adopt a holistic approach. SEO must be an integral part of your communication. Combine it with content marketing and Marketing Automation, so you develop a smooth workflow of generating, nurturing and converting leads. You might think that SEO and Marketing Automation address different […]
Can you see Christmas lights everywhere? Can you see customers humming “Last Christmas I gave you my heart” as they push their cart through mall aisles? If your e-store or website still lack a bit of Christmas magic, check out our infographic with quick ideas. You will learn: – what is special about Christmas shopping, […]
New challenges ahead! Ecommerces will have to take into consideration new modes of delivery according to raising customers’ expectations. We will also pay more attention to the concept of Customer Lifetime Value instead of focusing on isolated transactions. We shift perspective to see relationships with customers in a long run. We also need an answer […]
What is Email Marketing Automation? Should you choose Email Marketing system or Marketing Automation Platform? How to conduct a successful email campaign with modern software? How this software influences the effectiveness of campaigns? We discuss the most frequent Email Marketing Automation questions and show how to do it. 10 Commandments of Email Marketing. Download Free […]
Inbound marketing is in crisis. It will become futile in the next 10 years, because the internet and the way we use it will change dramatically. After the age of pull marketing, when we attract users with valuable content, we will go back to the push era, when we actively force user to buy before […]
On December 1st, Third Edition of our Marketing Automation Congress took place. We met in Warsaw with over 1000 marketers, businessmen, and experts. For those of you who couldn’t be with us there, we prepared an overview of the topics we discussed. Innovation Innovation happens when a new company, unnoticed by competitors, changes the rules […]
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