Who were they before they become great entrepreneurs we know today? The road to success doesn’t always lead through a start-up garage where immortal ideas are born. Sometimes the beginnings are more pedestrian and surprising. Future businessmen sell newspapers and candies, think about a pianist career, take up modeling, drive an ambulance or do your […]
Can you smell roses and candies? Can you see teddy bears holding huge hearts? It’s Valentine’s Day lurking around the corner! And even if you celebrate the 14th February feast of love ironically, it’s an excellent opportunity to talk to your customers and engage them in the discussion about love. Do You Win the Zero […]
For our bodies, focusing attention requires energy input. We have to fight other stimuli that compete for our concentration. That’s why marketers create landing pages, where there are no distractions, just one specific call. In the post, we show how to develop a successful landing page from the headline to post-conversion marketing. Create Amazing Shopping […]
Lead Nurturing: a cycle of educational messages that you send to people who seem to be interested in the product, but not convinced enough to make a decision. We perceive it as a magic wand transforming ambivalent leads into loyal customers and reducing lead leakage. A well-designed program can convert 15-20% of people who otherwise […]
A huge part of human communication relies on empathy and reading non-verbal signals. We share joy and sadness with others, even if we don’t intend to. That’s why reading emotions has always be a barrier in human-machine communication. But today we are getting closer and closer to solving the mystery. Internet of Things, or how […]
Hungry for fresh email marketing stats? Research shows that new channels don’t affect its efficiency. Still more powerful in terms of sales that social media or apps, email marketing can’t be underestimated or removed from marketer’s arsenal. Even the millennials love emails, no matter how voraciously they communicate with other technologies. 10 Commandments of Email Marketing. […]
If you want to provoke a fight, just ask „What do you think about pop-ups?” and the wave of anger will come inevitably. You will hear that pop-ups interrupt and disturb; that they ruin the experience; that they’re ugly. You could trust these declarations if you didn’t know the stats about the efficiency of that […]
What is a marketing campaign? We tend to associate the term with outbound operations: buying advertising space, organizing a big contest, or implementing a brand new solution or promoting an in-depth report or ebook. But in fact, you should treat every marketing action as a campaign. 10 Commandments of Email Marketing. Download Free Ebook […]
Email marketing can’t go without a regular email list growing. 25% of your base decays each year (that’s why you should run a dedicated campaign to clean it at least once a year). Even if your list is impressive, there is no reason to relax – you might lose it before you know it. Besides, […]
KPI (Key Performance Indicators) is a type of the performance measurement to evaluate the efficiency of the organization. Why should you use KPIs? – to measure effects of your actions and know what to improve – to identify the most successful actions – to give your staff feedback on their work – to localize problems […]
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