Lead Nurturing: a cycle of educational messages that you send to people who seem to be interested in the product, but not convinced enough to make a decision. We perceive it as a magic wand transforming ambivalent leads into loyal customers and reducing lead leakage. A well-designed program can convert 15-20% of people who otherwise […]
A huge part of human communication relies on empathy and reading non-verbal signals. We share joy and sadness with others, even if we don’t intend to. That’s why reading emotions has always be a barrier in human-machine communication. But today we are getting closer and closer to solving the mystery. Internet of Things, or how […]
Hungry for fresh email marketing stats? Research shows that new channels don’t affect its efficiency. Still more powerful in terms of sales that social media or apps, email marketing can’t be underestimated or removed from marketer’s arsenal. Even the millennials love emails, no matter how voraciously they communicate with other technologies. 10 Commandments of Email Marketing. […]
If you want to provoke a fight, just ask „What do you think about pop-ups?” and the wave of anger will come inevitably. You will hear that pop-ups interrupt and disturb; that they ruin the experience; that they’re ugly. You could trust these declarations if you didn’t know the stats about the efficiency of that […]
What is a marketing campaign? We tend to associate the term with outbound operations: buying advertising space, organizing a big contest, or implementing a brand new solution or promoting an in-depth report or ebook. But in fact, you should treat every marketing action as a campaign. 10 Commandments of Email Marketing. Download Free Ebook […]
Email marketing can’t go without a regular email list growing. 25% of your base decays each year (that’s why you should run a dedicated campaign to clean it at least once a year). Even if your list is impressive, there is no reason to relax – you might lose it before you know it. Besides, […]
KPI (Key Performance Indicators) is a type of the performance measurement to evaluate the efficiency of the organization. Why should you use KPIs? – to measure effects of your actions and know what to improve – to identify the most successful actions – to give your staff feedback on their work – to localize problems […]
According to research, nothing can make you happier than work. Imagine: you sit at your desk and after a moment you become immersed in the task. You don’t feel the time passing; you don’t experience any physiological needs. You’re alone with your text editor, spreadsheet or any other tool. Seeing the progress, you’re motivated even […]
Even a motivated client can be discouraged. Sales is a complex game, in which mistakes cost a lot. Learn how to avoid these! Below we list the problems most salespeople face, even if they don’t realize that. How to Transform Your Email Marketing? Download Free Ebook 1. You mistake research for starting a buying cycle […]
Tension, complaints, and anger are inseparable from any relationship, including the one you have with your clients. The crisis will happen. The upset user will call or write to shout out their disappointment. You can’t hide from it, you can’t avoid it, but you can be prepared. Read our tips to get ready. Turn visitors […]
