I’m fed up. I get too much. More than I can swallow. Please, just stop. Please, or I’ll unsubscribe. Maybe opting out is the only option for us right now. I’m just too tired, too exhausted. You overwhelm me! Does it happen to you? Don’t worry; it’s not unusual, although marketers rarely find time and […]
Do we need sales departments anymore? Extinction of salespeople fits into the environment where we do more and more shopping online and research on our own. The pushy clerks will have to retire, but they will clear the space for a new kind of a salesperson: a consultant. Fantastic shopping experience? Download Free Ebook […]
![Anatomy of an Efficient Marketer [infographic]](https://blog.salesmanago.com/wp-content/uploads/2016/03/skuteczny-marketer.jpg)
What qualities will get marketers hired? It turns out that CMOs expect them to combine successfully two different sets of competencies. On the one hand, marketers are expected to be data-driven and analytical. We want them to show knowledge of marketing technology and willingness to test and explore new areas. On the other, every company […]
You don’t have to make all these mistakes. You can conduct a personalized and relevant communication with your customers straight from the beginning. You can just sit and see how your sales, revenue per client and your list all grow and enjoy the time you have for the analytical and creative job. Read our post […]
![3 Qualities that Define Brand Personality [“Personality Not Included” by Rohit Bhargava]](https://blog.salesmanago.com/wp-content/uploads/2016/03/stock-image-98116206.jpg)
Most companies are full of fear. The employees cower away from new ideas. Scared of making a mistake or neglecting a procedure, they hide their personalities deep down. In the effect, all the messages from the brand are deprived of individuality or uniqueness. They all sound as if they were taken from a universal marketing […]
Dynamic emails are one of the most amazing Marketing Automation features. They can really work wonders! That’s why we find it surprising that only 20% of marketers implement that function. Naturally it requires adopting a slightly different approach than usual traditional newsletters. Below we present a practical guide to dynamic emails. 10 Commandments of Email […]
In theory, we all know that today the shopping process changed irreversibly due to: universal access to the web 24/7, the increase of consumer’s independence (they go through 90% of shopping process on their own, before reaching out to salespeople, researching and looking for the best options), development of marketing technologies (that personalize marketing communication), […]
Neuromarketing attempts to explain processes such as decision making, forming and recalling memories, or managing attention; it also researches how out brains react to various stimuli. The aim? To help marketers create and deliver value, both for the market and for individual customers. It poses a question, “What will be a value to our audience […]
Numbers are great. You can easily analyze them and some say they don’t lie. In fact, we love numbers so much and we produce so vast amounts of them that we came up with a special term ‘big data’. This buzzword is on mouths of all marketers and, of course, analysts. The reason? Numbers really […]
Inadequate send frequency is one of the biggest marketing sins that ruins email campaigns. As much as 73% of unsubscribed users declare that they opted out because they received too many messages. Does the problem affect ypur company? Below we help diagnose and solve it. 10 Commandments of Email Marketing. Download Free Ebook When […]
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