4 Tips to Fight Marketing Fatigue
4 Tips to Fight Marketing Fatigue

I’m fed up. I get too much. More than I can swallow. Please, just stop. Please, or I’ll unsubscribe. Maybe opting out is the only option for us right now. I’m just too tired, too exhausted. You overwhelm me! Does it happen to you? Don’t worry; it’s not unusual, although marketers rarely find time and […]

Top 7 Sales Trends for 2017. Do We Need Salespeople Anymore?
Top 7 Sales Trends for 2017. Do We Need Salespeople Anymore?

Do we need sales departments anymore? Extinction of salespeople fits into the environment where we do more and more shopping online and research on our own. The pushy clerks will have to retire, but they will clear the space for a new kind of a salesperson: a consultant. Fantastic shopping experience? Download Free Ebook   […]

Anatomy of an Efficient Marketer [infographic]
Anatomy of an Efficient Marketer [infographic]

What qualities will get marketers hired? It turns out that CMOs expect them to combine successfully two different sets of competencies. On the one hand, marketers are expected to be data-driven and analytical. We want them to show knowledge of marketing technology and willingness to test and explore new areas. On the other, every company […]

Dynamic emails: all you need to know about them
Dynamic emails: all you need to know about them

Dynamic emails are one of the most amazing Marketing Automation features. They can really work wonders! That’s why we find it surprising that only 20% of marketers implement that function. Naturally it requires adopting a slightly different approach than usual traditional newsletters. Below we present a practical guide to dynamic emails. 10 Commandments of Email […]

Do You Interrupt When Your Customers Buy? 4 Mistakes That Ruin Sales
Do You Interrupt When Your Customers Buy? 4 Mistakes That Ruin Sales

In theory, we all know that today the shopping process changed irreversibly due to: universal access to the web 24/7, the increase of consumer’s independence (they go through 90% of shopping process on their own, before reaching out to salespeople, researching and looking for the best options), development of marketing technologies (that personalize marketing communication), […]

5 ways to collect qualitative data from customers
5 ways to collect qualitative data from customers

Numbers are great. You can easily analyze them and some say they don’t lie. In fact, we love numbers so much and we produce so vast amounts of them that we came up with a special term ‘big data’. This buzzword is on mouths of all marketers and, of course, analysts. The reason? Numbers really […]

Do you send too many newsletters? A new DMA research
Do you send too many newsletters? A new DMA research

Inadequate send frequency is one of the biggest marketing sins that ruins email campaigns. As much as 73% of unsubscribed users declare that they opted out because they received too many messages. Does the problem affect ypur company? Below we help diagnose and solve it. 10 Commandments of Email Marketing. Download Free Ebook   When […]