At the end of the month, we deliver the best pieces on marketing. If you haven’t read them, make yourself a cup of tea, relax and get inspired. Feel free to let us know what have you share posts you liked most in comments! Why Your Blog Fails? Jodi Harris from Content Marketing Institute […]
Marketing Automation revolutionizes many areas of business, but does it turn marketers into better or worse versions of themselves? You know, a layman associates marketing technology with spamming or violating her privacy. What Marketing Automation has to do with it? Has it, as it is commonly accused, changed us into spammers? Automation is a two-edged sword, […]
Americans love loyalty programs. In most households, you will find 23 membership cards. And the number increases! You want to make sure that your program will stand out and attract customers’ attention in such a crowd? Here’s how. Win the Zero Moment of Truth with Marketing Automation. Download free ebook to leverage the power of […]
Do you take inbound marketing for granted? More and more marketers start to question that paradigm. Inbound, founded on Seth Godin’s idea of permission marketing, promises that marketers don’t have to interrupt consumers, but deliver them useful information when needed. Such approach entails switching attention from aggressive push methods (telemarketing, banners, popups) to content, SEO, […]
Why do we close the deals? How does it happen? Imagine a sales rep in a brick-and -mortar store or on a meeting with a B2B prospect. She doesn’t only recite the script but rather observes and analyzes her interlocutor’s behavior. Not only the words, but also subtle body language messages that reveal more than […]
To gate or not to gate: this is a question. Opinions are split. Some advocate for putting forms to capture leads before your valuable materials and others claim it’s better to let tour users read, distribute and share your pieces freely. We examine both approaches. Lead Nurturing Bible. Download for free 1. Philosophy […]
First months with Marketing Automation could be tough. With so many options and features to use, where should you begin? How to avoid mistakes that might backfire later? What features should be implemented first? How to prepare your team for a change? We present a practical guide. Win the Zero Moment of Truth with Marketing Automation. […]
I’m fed up. I get too much. More than I can swallow. Please, just stop. Please, or I’ll unsubscribe. Maybe opting out is the only option for us right now. I’m just too tired, too exhausted. You overwhelm me! Does it happen to you? Don’t worry; it’s not unusual, although marketers rarely find time and […]
Do we need sales departments anymore? Extinction of salespeople fits into the environment where we do more and more shopping online and research on our own. The pushy clerks will have to retire, but they will clear the space for a new kind of a salesperson: a consultant. Fantastic shopping experience? Download Free Ebook […]
![Anatomy of an Efficient Marketer [infographic]](https://blog.salesmanago.com/wp-content/uploads/2016/03/skuteczny-marketer.jpg)
What qualities will get marketers hired? It turns out that CMOs expect them to combine successfully two different sets of competencies. On the one hand, marketers are expected to be data-driven and analytical. We want them to show knowledge of marketing technology and willingness to test and explore new areas. On the other, every company […]
