Big Data Marketing is Not What You Think
Big Data Marketing is Not What You Think

Marketers fear that Big Data trend will deprive them of the most valuable aspects of their work: creativity, imagination, and thinking out of the box. Math Men replace Mad Men. We no longer need inspirational marketers who wait for their muse to strike them with an incredible idea. Forget Madison Avenue and welcome to the […]

The Ultimtate Guide to PUSH Notifications
The Ultimtate Guide to PUSH Notifications

Push notifications – they come in a wide variety and are a bite-sized, like tapas. They are made to inform, intrigue and push users to make further actions. There is no other medium which has the ability to grant you this dialogue – like communication with users. You can say hi, ask a quick question, and react for […]

Top 13 Posts on Marketing (March 2016)
Top 13 Posts on Marketing (March 2016)

At the end of the month, we deliver the best pieces on marketing. If you haven’t read them, make yourself a cup of tea, relax and get inspired. Feel free to let us know what have you share posts you liked most in comments!   Why Your Blog Fails? Jodi Harris from Content Marketing Institute […]

Automation changes marketing. For better or for worse?
Automation changes marketing. For better or for worse?

Marketing Automation revolutionizes many areas of business, but does it turn marketers into better or worse versions of themselves? You know, a layman associates marketing technology with spamming or violating her privacy.  What Marketing Automation has to do with it? Has it, as it is commonly accused, changed us into spammers? Automation is a two-edged sword, […]

9 Steps to Profitable Loyalty Program (That Customers Love)
9 Steps to Profitable Loyalty Program (That Customers Love)

Americans love loyalty programs. In most households, you will find 23 membership cards. And the number increases! You want to make sure that your program will stand out and attract customers’ attention in such a crowd? Here’s how. Win the Zero Moment of Truth with Marketing Automation. Download free ebook to leverage the power of […]

Intrigue, Empathy, Humanity. What Comes After Inbound Marketing?
Intrigue, Empathy, Humanity. What Comes After Inbound Marketing?

Do you take inbound marketing for granted? More and more marketers start to question that paradigm. Inbound, founded on Seth Godin’s idea of permission marketing, promises that marketers don’t have to interrupt consumers, but deliver them useful information when needed. Such approach entails switching attention from aggressive push methods (telemarketing, banners, popups) to content, SEO, […]

Pros and Cons of Gated Content
Pros and Cons of Gated Content

To gate or not to gate: this is a question. Opinions are split. Some advocate for putting forms to capture leads before your valuable materials and others claim it’s better to let tour users read, distribute and share your pieces freely. We examine both approaches. Lead Nurturing Bible. Download for free     1. Philosophy […]

Your First Month with Marketing Automation. How to start?
Your First Month with Marketing Automation. How to start?

First months with Marketing Automation could be tough. With so many options and features to use, where should you begin? How to avoid mistakes that might backfire later? What features should be implemented first? How to prepare your team for a change? We present a practical guide. Win the Zero Moment of Truth with Marketing Automation. […]