Contemporary consumers go through 90% of Buyer’s Journey on their own before reaching out to the salesperson. The way to purchase gets less and less linear: customers use multiple devices, move between the channels, migrate between online and offline. Today you probably see much more variants of buyer’s journey that you used to see in […]
Marketers fear that Big Data trend will deprive them of the most valuable aspects of their work: creativity, imagination, and thinking out of the box. Math Men replace Mad Men. We no longer need inspirational marketers who wait for their muse to strike them with an incredible idea. Forget Madison Avenue and welcome to the […]
Push notifications – they come in a wide variety and are a bite-sized, like tapas. They are made to inform, intrigue and push users to make further actions. There is no other medium which has the ability to grant you this dialogue – like communication with users. You can say hi, ask a quick question, and react for […]
At the end of the month, we deliver the best pieces on marketing. If you haven’t read them, make yourself a cup of tea, relax and get inspired. Feel free to let us know what have you share posts you liked most in comments! Why Your Blog Fails? Jodi Harris from Content Marketing Institute […]
Marketing Automation revolutionizes many areas of business, but does it turn marketers into better or worse versions of themselves? You know, a layman associates marketing technology with spamming or violating her privacy. What Marketing Automation has to do with it? Has it, as it is commonly accused, changed us into spammers? Automation is a two-edged sword, […]
Americans love loyalty programs. In most households, you will find 23 membership cards. And the number increases! You want to make sure that your program will stand out and attract customers’ attention in such a crowd? Here’s how. Win the Zero Moment of Truth with Marketing Automation. Download free ebook to leverage the power of […]
Do you take inbound marketing for granted? More and more marketers start to question that paradigm. Inbound, founded on Seth Godin’s idea of permission marketing, promises that marketers don’t have to interrupt consumers, but deliver them useful information when needed. Such approach entails switching attention from aggressive push methods (telemarketing, banners, popups) to content, SEO, […]
Why do we close the deals? How does it happen? Imagine a sales rep in a brick-and -mortar store or on a meeting with a B2B prospect. She doesn’t only recite the script but rather observes and analyzes her interlocutor’s behavior. Not only the words, but also subtle body language messages that reveal more than […]
To gate or not to gate: this is a question. Opinions are split. Some advocate for putting forms to capture leads before your valuable materials and others claim it’s better to let tour users read, distribute and share your pieces freely. We examine both approaches. Lead Nurturing Bible. Download for free 1. Philosophy […]
First months with Marketing Automation could be tough. With so many options and features to use, where should you begin? How to avoid mistakes that might backfire later? What features should be implemented first? How to prepare your team for a change? We present a practical guide. Win the Zero Moment of Truth with Marketing Automation. […]
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