SALESmanago Marketing Automation presents a module that integrates Facebook Ads with Marketing Automation processes directly. By using complete behavioral and transactional profiles, marketers can reach customers and groups of customers in a more precise, automated and efficient way. It’s one of the first solutions of this kind in the world. The integration was designed to address […]
Email marketing needs marketing automation to survive. Open Rates for bulk newsletters dropped 4 times in the last 5 years (Gleanster). Such messages no longer appeal to consumers, who expect personalized communication. But what it means exactly? 10 Commandments of Email Marketing. Download Free Ebook Beyond the hype: the essence of personalization It’s a capacious […]
Apps reflect our lifestyle. It no longer shocks us that 80% of internet users own a smartphone, and close to half of the people aged 16-24s prefer their mobiles over laptops, with only a ⅓ of this group identifying laptops as their favored device (Global Web Index ). Everything goes m-size. Smartphones became our artificial […]
With a tight marketing budget, you can’t allow yourself for bad resources allocation, yet small companies and start-ups tend to repeat the same mistakes all the time. 1o Ideas for Omnichannel Marketing. Download a free ebook and take Your SME to the next level! Hateful Eight by Brian Sutter Brian Sutter listed top 8 […]
When you choose Marketing Automation Platform, it’s a good idea to know exactly what do you expect from it and what problem(s) do you want to address. The Precise definition of your needs will be vital to picking the right software for your business. You might use the list below to find these. You know […]
It’s high time to end with traditional bulk newsletters and replace them … with what? Below we list the best ideas for unique personalized email campaigns that unlock the potential of Email Marketing Automation. Deliver Amazing Shopping Experience. Download the Free Guide 1. Abandoned Cart Rescue Email It’s one of the most popular solutions […]
Why consumers press unsubscribe buttons? Many misconceptions arise around the question. We believe it’s not about too many or too few emails but relevance and value. The other overlooked problem is permission: if your list wasn’t correctly built, no wonder that contacts leave. You can’t force someone to be with you! In email marketing, quality […]
Contemporary consumers go through 90% of Buyer’s Journey on their own before reaching out to the salesperson. The way to purchase gets less and less linear: customers use multiple devices, move between the channels, migrate between online and offline. Today you probably see much more variants of buyer’s journey that you used to see in […]
Marketers fear that Big Data trend will deprive them of the most valuable aspects of their work: creativity, imagination, and thinking out of the box. Math Men replace Mad Men. We no longer need inspirational marketers who wait for their muse to strike them with an incredible idea. Forget Madison Avenue and welcome to the […]
Push notifications – they come in a wide variety and are a bite-sized, like tapas. They are made to inform, intrigue and push users to make further actions. There is no other medium which has the ability to grant you this dialogue – like communication with users. You can say hi, ask a quick question, and react for […]
