WALL-E will deliver your groceries and 5 more ecommerce trends
WALL-E will deliver your groceries and 5 more ecommerce trends

Ecommerce grows at the fantastic rate, conquers new territories and evolves. Online shopping gets more popular, more intuitive and more convenient. What will change in the next 5 years? We can spot promising trends. Amazing shopping experience. Download free ebook     1. Droids, not drones. How to speed up delivery process? The drones hype […]

Why and How to Personalize Facebook Ads with Marketing Automation?
Why and How to Personalize Facebook Ads with Marketing Automation?

People spend 1.7 hours per day on social media, 20+ minutes of that on Facebook (Global Web Index, comScore). Unfortunately, for marketers it’s still a terra incognita. Most of the widely applied strategies don’t explore the potential of social media but focus on the tip of an iceberg, exposing serious misconceptions that lie behind. As […]

12 Ideas for Omnichannel Marketing
12 Ideas for Omnichannel Marketing

Omnichannel in Practice The New Generation of Mobile Marketing. True Omnichannel. How to Achieve That? Traditional Marketing Automation + Mobile Marketing Automation. Why Isn’t It Enough?     Omnichannel In Action: Examples Dynamic segments, Insight into how the app is used, Lead Generation, Send messages based on the user’s location, Know the customer’s lifestyle from […]

SALESmanago integrates Facebook Ads into Marketing Automation processes
SALESmanago integrates Facebook Ads  into Marketing Automation processes

SALESmanago Marketing Automation presents a module that integrates Facebook Ads with Marketing Automation processes directly. By using complete behavioral and transactional profiles, marketers can reach customers and groups of customers in a more precise, automated and efficient way. It’s one of the first solutions of this kind in the world. The integration was designed to address […]

10 more must-have apps for marketers
10 more must-have apps for marketers

Apps reflect our lifestyle. It no longer shocks us that 80% of internet users own a smartphone, and close to half of the people aged 16-24s prefer their mobiles over laptops, with only a ⅓ of this group identifying laptops as their favored device (Global Web Index ). Everything goes m-size. Smartphones became our artificial […]

Hateful Eight + Dirty Dozen = 20 Ways to Waste Marketing Money (for SMB).
Hateful Eight + Dirty Dozen = 20 Ways to Waste Marketing Money (for SMB).

With a tight marketing budget, you can’t allow yourself for bad resources allocation, yet small companies and start-ups tend to repeat the same mistakes all the time. 1o Ideas for Omnichannel Marketing. Download a free ebook and take Your SME to the next level!   Hateful Eight by Brian Sutter Brian Sutter listed top 8 […]

17 Problems Marketing Automation Will Solve
17 Problems Marketing Automation Will Solve

When you choose Marketing Automation Platform, it’s a good idea to know exactly what do you expect from it and what problem(s) do you want to address. The Precise definition of your needs will be vital to picking the right software for your business. You might use the list below to find these. You know […]

10 Ideas for Ecommerce Emails that Customers Will Love
10 Ideas for Ecommerce Emails that Customers Will Love

It’s high time to end with traditional bulk newsletters and replace them … with what? Below we list the best ideas for unique personalized email campaigns that unlock the potential of Email Marketing Automation. Deliver Amazing Shopping Experience. Download the Free Guide   1. Abandoned Cart Rescue Email It’s one of the most popular solutions […]

Why Customers Unsubscribe from Your Mailing List (and How to Reduce Opt-Outs)
Why Customers Unsubscribe from Your Mailing List (and How to Reduce Opt-Outs)

Why consumers press unsubscribe buttons? Many misconceptions arise around the question. We believe it’s not about too many or too few emails but relevance and value. The other overlooked problem is permission: if your list wasn’t correctly built, no wonder that contacts leave. You can’t force someone to be with you! In email marketing, quality […]