Ecommerce grows at the fantastic rate, conquers new territories and evolves. Online shopping gets more popular, more intuitive and more convenient. What will change in the next 5 years? We can spot promising trends. Amazing shopping experience. Download free ebook 1. Droids, not drones. How to speed up delivery process? The drones hype […]
People spend 1.7 hours per day on social media, 20+ minutes of that on Facebook (Global Web Index, comScore). Unfortunately, for marketers it’s still a terra incognita. Most of the widely applied strategies don’t explore the potential of social media but focus on the tip of an iceberg, exposing serious misconceptions that lie behind. As […]
Omnichannel in Practice The New Generation of Mobile Marketing. True Omnichannel. How to Achieve That? Traditional Marketing Automation + Mobile Marketing Automation. Why Isn’t It Enough? Omnichannel In Action: Examples Dynamic segments, Insight into how the app is used, Lead Generation, Send messages based on the user’s location, Know the customer’s lifestyle from […]
SALESmanago Marketing Automation presents a module that integrates Facebook Ads with Marketing Automation processes directly. By using complete behavioral and transactional profiles, marketers can reach customers and groups of customers in a more precise, automated and efficient way. It’s one of the first solutions of this kind in the world. The integration was designed to address […]
Email marketing needs marketing automation to survive. Open Rates for bulk newsletters dropped 4 times in the last 5 years (Gleanster). Such messages no longer appeal to consumers, who expect personalized communication. But what it means exactly? 10 Commandments of Email Marketing. Download Free Ebook Beyond the hype: the essence of personalization It’s a capacious […]
Apps reflect our lifestyle. It no longer shocks us that 80% of internet users own a smartphone, and close to half of the people aged 16-24s prefer their mobiles over laptops, with only a ⅓ of this group identifying laptops as their favored device (Global Web Index ). Everything goes m-size. Smartphones became our artificial […]
With a tight marketing budget, you can’t allow yourself for bad resources allocation, yet small companies and start-ups tend to repeat the same mistakes all the time. 1o Ideas for Omnichannel Marketing. Download a free ebook and take Your SME to the next level! Hateful Eight by Brian Sutter Brian Sutter listed top 8 […]
When you choose Marketing Automation Platform, it’s a good idea to know exactly what do you expect from it and what problem(s) do you want to address. The Precise definition of your needs will be vital to picking the right software for your business. You might use the list below to find these. You know […]
It’s high time to end with traditional bulk newsletters and replace them … with what? Below we list the best ideas for unique personalized email campaigns that unlock the potential of Email Marketing Automation. Deliver Amazing Shopping Experience. Download the Free Guide 1. Abandoned Cart Rescue Email It’s one of the most popular solutions […]
Why consumers press unsubscribe buttons? Many misconceptions arise around the question. We believe it’s not about too many or too few emails but relevance and value. The other overlooked problem is permission: if your list wasn’t correctly built, no wonder that contacts leave. You can’t force someone to be with you! In email marketing, quality […]
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