7 Things Marketers Dream Of
7 Things Marketers Dream Of

What marketers want? What do they need the most? The wish-list is pretty elaborate. We wonder, what do you wish for? Feel free to share in the comment section  In the meanwhile – read our list. Inbound marketing is in crisis! Download free ebook and learn more   Multi-channel Data Integration The website, email, social […]

Is the Customer Always Right? 3 Cases That Debunk the Cliché
Is the Customer Always Right? 3 Cases That Debunk the Cliché

Imagine compiling a list of marketing clichés. It wouldn’t be complete without the immortal „the customer is always right,” coined in 1909 by Harry Selfridge, the founder of Selfridge’s department store in London. And here we are, 100 years later, repeating the same mantra. Bret Larson, CEO eVisit.com, calls this philosophy „one of the most […]

Lead Nurturing: 12 Frequently Asked Questions
Lead Nurturing: 12 Frequently Asked Questions

There is an ugly truth about marketers: they’re interested in acquiring new contacts much more that in caring for existing ones. In a crazy rush, they chase fresh visitors and leads but forget about them as soon as their email addresses land in the database.     When marketer lays a hand on your contact […]

Autoresponders: what they are, when and how to use them
Autoresponders: what they are, when and how to use them

Email campaigns’ efficiency declines: according to Gleanster research, OR dropped 4 times in the last 5 years. Marketers can no longer ignore the fact, that newsletters as we know them work worse than they used to. Luckily, email marketing isn’t only about newsletters! Let’s dive into autoresponders! 10 Ideas for Omnichannel Marketing. Download ebook for […]

Buyer Persona in Marketing Automation
Buyer Persona in Marketing Automation

What is a Buyer Persona? Buyer Persona is a fictional character representing features of your customers. It represents human face of customer: Motivations Habits Behavioral Patterns Doubts Aims. Such representations make it easier to segment customers, design Buyer’s Journey and plan Lead Nurturing.     Interdisciplinary Methodology Creating Buyer Persona requires combining knowledge and skills from various disciplines: […]

Switch from Email Marketing to Marketing Automation

Email marketing is dead? Email marketing is no longer sexy, dethroned by social media and mobile apps? We smell a lot of BS in such declarations. Email Marketing still shows the highest ROI of all marketing strategies, reaching 4,300% (Direct Marketing Association). It also still happens to be a channel preferred by users for getting marketing offers.     Benefits […]

6 Things Marketers Hate About Their Job
6 Things Marketers Hate About Their Job

Marketers and their jobs. Love-hate situation. Relationship status: It’s complicated.  In DigiDay survey, 78% of marketers ranked their happiness at work as greater than “satisfied,” but at the same time, 2/3 of professionals declare that they want to leave the current job within the next two years. Professionals have mixed feelings towards their position in […]

SALESmanago named Marketing Automation Category Leader by GetApp, a Gartner company
SALESmanago named Marketing Automation Category Leader by GetApp, a Gartner company

GetApp, a Gartner’s company, included SALESmanago in a new quarterly Top 25 Marketing Automation solutions ranking, naming it a Category Leader. The list was based on “five-factor ranking” and involved analysis of product features, data security, integrations, and user reviews. SALESmanago was ranked at the 13th position, overtaking widely known Marketing Automation applications, such as […]