There is an ugly truth about marketers: they’re interested in acquiring new contacts much more that in caring for existing ones. In a crazy rush, they chase fresh visitors and leads but forget about them as soon as their email addresses land in the database. When marketer lays a hand on your contact […]
Email campaigns’ efficiency declines: according to Gleanster research, OR dropped 4 times in the last 5 years. Marketers can no longer ignore the fact, that newsletters as we know them work worse than they used to. Luckily, email marketing isn’t only about newsletters! Let’s dive into autoresponders! 10 Ideas for Omnichannel Marketing. Download ebook for […]
What is a Buyer Persona? Buyer Persona is a fictional character representing features of your customers. It represents human face of customer: Motivations Habits Behavioral Patterns Doubts Aims. Such representations make it easier to segment customers, design Buyer’s Journey and plan Lead Nurturing. Interdisciplinary Methodology Creating Buyer Persona requires combining knowledge and skills from various disciplines: […]
Email marketing is dead? Email marketing is no longer sexy, dethroned by social media and mobile apps? We smell a lot of BS in such declarations. Email Marketing still shows the highest ROI of all marketing strategies, reaching 4,300% (Direct Marketing Association). It also still happens to be a channel preferred by users for getting marketing offers. Benefits […]
Dynamic content on the website: it doesn’t get much coverage on marketing blogs, but works miracles! It includes dynamic banners, recommendation frames and pop-ups that are tailored to individual users’ needs at the moment. That way you can accompany user at all stages of buyers’ journey. 10 Ideas for Omnichannel Marketing. Download free ebook […]
Marketers and their jobs. Love-hate situation. Relationship status: It’s complicated. In DigiDay survey, 78% of marketers ranked their happiness at work as greater than “satisfied,” but at the same time, 2/3 of professionals declare that they want to leave the current job within the next two years. Professionals have mixed feelings towards their position in […]
GetApp, a Gartner’s company, included SALESmanago in a new quarterly Top 25 Marketing Automation solutions ranking, naming it a Category Leader. The list was based on “five-factor ranking” and involved analysis of product features, data security, integrations, and user reviews. SALESmanago was ranked at the 13th position, overtaking widely known Marketing Automation applications, such as […]
Ecommerce grows at the fantastic rate, conquers new territories and evolves. Online shopping gets more popular, more intuitive and more convenient. What will change in the next 5 years? We can spot promising trends. Amazing shopping experience. Download free ebook 1. Droids, not drones. How to speed up delivery process? The drones hype […]
People spend 1.7 hours per day on social media, 20+ minutes of that on Facebook (Global Web Index, comScore). Unfortunately, for marketers it’s still a terra incognita. Most of the widely applied strategies don’t explore the potential of social media but focus on the tip of an iceberg, exposing serious misconceptions that lie behind. As […]
Omnichannel in Practice The New Generation of Mobile Marketing. True Omnichannel. How to Achieve That? Traditional Marketing Automation + Mobile Marketing Automation. Why Isn’t It Enough? Omnichannel In Action: Examples Dynamic segments, Insight into how the app is used, Lead Generation, Send messages based on the user’s location, Know the customer’s lifestyle from […]
