Yves Rocher boosts e-mail efficiency by 1,200% with B2C marketing automation
Yves Rocher boosts e-mail efficiency by 1,200% with B2C marketing automation

Marketing automation platform SALESmanago has been implemented by Yves Rocher, a worldwide cosmetics and beauty brand. The software boosted the company’s e-mail marketing efficiency by 1,200% and increased the number of new users who buy the suggested sets of products displayed on dynamic recommendations boxes as their first purchase to 30 percent.   Download the […]

70% faster sales cycles with Marketing Automation [webinar]
70% faster sales cycles with Marketing Automation [webinar]

Marketing Automation will revolutionize your company: you’ll see measureable growth in numerous areas, from lead generation to sales. Marketing and sales departments will stop working silo-like and begin true, constructive cooperation.   How Marketing Automation changes companies? – 70% faster sales cycles – 9,3% higher sales quota achievement – objective focus through marketing metrics – […]

HADI Cycles: How To Data-Root Actions In Practice
HADI Cycles: How To Data-Root Actions In Practice

In 2009 Aleksander Ovechkin, owner of two marketing agencies, decided to buy a strip club. There were thousands of places like this in Moscow these days, and the majority of them was somehow connected with houses of ill fame. Aleksander’s idea’s innovation laid in using B2B and B2C marketing tools – a complete novelty in […]

6 Inspiring Must-Know Startups
6 Inspiring Must-Know Startups

If you are a business person or a marketer, you’re probably interested in the infinite potential of human imagination reflected in new startups. They inspire and show how to think outside the box to solve problems – and which new products and services are needed, which target groups weren’t activated so far, etc. We picked […]