SALESmanago Product Profile – Meet the New Possibilities
SALESmanago Product Profile – Meet the New Possibilities

Alan Turing, Ada Lovelace, Nicola Tesla. It’s only three of the thousands of names responsible for a modern digital revolution. A lot has changed since the first steps leading to the creation of a thinking machine. Computers that used to send space crews to the Earth’s orbit, now fit into a pocket, the Internet is […]

4 Solid Strategies We’ve Used to Boost Traffic by 474% [Guest Post]
4 Solid Strategies We’ve Used to Boost Traffic by 474% [Guest Post]

You’re writing, publishing, promoting and optimizing. You’re marketing content non-stop, but nothing seems to move the needle. Even when you have a big idea, it doesn’t work quite as you planned.   For a while, we had this problem at Process Street. We followed the best practices from the pros, like Neil Patel and Brian […]

The Discreet Charm of the TAG
The Discreet Charm of the TAG

In her book The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing, Marie Kondo writes, that her decluttering studies begun on a full-scale when she was in the junior high school. She used to work using the one-day-one-place method; on Mondays – her room, on Tuesdays – her sister’s room, etc. […]

First law of shitty emails, or why you should go fishing
First law of shitty emails, or why you should go fishing

The first law of shitty emails is – if you don’t know how to catch a fish you won’t be able to catch a customer via email. Seriously! What’s wrong with you guys? I open my inbox, and instantly want to delete all incoming messages. And if I, by mistake, open one – I want […]

SALESmanago ranked 6th Marketing Automation Leader by GetApp, a Gartner company
SALESmanago ranked 6th Marketing Automation Leader by GetApp, a Gartner company

GetApp, a Gartner’s company, included SALESmanago in a new quarterly Top 25 Marketing Automation solutions ranking, naming it a Category Leader. The list was based on “five-factor ranking” and involved data security, media presence, integrations, mobile platforms and user reviews. SALESmanago was ranked at the 6th position, overtaking widely recognized Marketing Automation applications, such as […]

RFM Model – How to Successfully Segment Your Database
RFM Model – How to Successfully Segment Your Database

Fact: bulk emails don’t work. You prepare a newsletter, add some specials, some articles, Customer Service phone number and press “send to all.” A few days after, you check stats (expecting OR to be at least 40%) and oops-a-daisy: OR=5%, CtR=0,8%. It’s not even because the customers are pickier these days. Of course, we have […]

5 Cinematic Marketing Automation Lessons
5 Cinematic Marketing Automation Lessons

If you know how to look, you can find the valuable lessons pretty much everywhere – on the internet, in books, movies, TV series, case studies, and even while walking your dog. Make yourself a challenge this week – find a topic related to your business, and find as many tips how to improve it […]

Use Marketing Automation in SMB
Use Marketing Automation in SMB

Marketing Automation pairs well with SMB. It works as good as in huge companies and worldwide corporations. They are the ones that had the biggest percentage – 80% – of marketing automation implementation rate in the US. We advice how to use marketing automation software in SMB. Check if ti works for you! Simple interfaced […]