Alan Turing, Ada Lovelace, Nicola Tesla. It’s only three of the thousands of names responsible for a modern digital revolution. A lot has changed since the first steps leading to the creation of a thinking machine. Computers that used to send space crews to the Earth’s orbit, now fit into a pocket, the Internet is […]
SALESmanago, a leading European marketing automation platform, for the 5th consecutive year is doubling its revenues and with 200 people employed the company plans to generate $8 mln revenues in 2016. Out of the new 500 customers that joined the platform the most prominent are Oriflame or Amrest, that manages brands such as KFC, PizzaHut […]
You’re writing, publishing, promoting and optimizing. You’re marketing content non-stop, but nothing seems to move the needle. Even when you have a big idea, it doesn’t work quite as you planned. For a while, we had this problem at Process Street. We followed the best practices from the pros, like Neil Patel and Brian […]
In her book The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing, Marie Kondo writes, that her decluttering studies begun on a full-scale when she was in the junior high school. She used to work using the one-day-one-place method; on Mondays – her room, on Tuesdays – her sister’s room, etc. […]
GetApp, a Gartner’s company, included SALESmanago in a new quarterly Top 25 Marketing Automation solutions ranking, naming it a Category Leader. The list was based on “five-factor ranking” and involved data security, media presence, integrations, mobile platforms and user reviews. SALESmanago was ranked at the 6th position, overtaking widely recognized Marketing Automation applications, such as […]
Fact: bulk emails don’t work. You prepare a newsletter, add some specials, some articles, Customer Service phone number and press “send to all.” A few days after, you check stats (expecting OR to be at least 40%) and oops-a-daisy: OR=5%, CtR=0,8%. It’s not even because the customers are pickier these days. Of course, we have […]
Marketing Automation pairs well with SMB. It works as good as in huge companies and worldwide corporations. They are the ones that had the biggest percentage – 80% – of marketing automation implementation rate in the US. We advice how to use marketing automation software in SMB. Check if ti works for you! Simple interfaced […]