Marketing Automation: Anonymous website traffic monitoring, Contact Identification, Client’s Profile = Personal Data + Behavioral Data + Transactional Data, Customer Segmentation, Real-Time Offer Personalization, Automated Communication Adjusted to Client’s Activity, Reaching the Right Person in the Right Place, Time and Channel. Marketing Automation vs Ecommerce: 68% of carts abandoned, Rescue emails show 621% higher conversion […]
SALESmanago, a cloud-based European Marketing Automation Platform, was ranked as the 11th fastest growing technology company in Central Europe in latest Deloitte Fast 50 ranking. The ranking analyzes technology companies in all Central European countries. SALESmanago with 976% growth rate over the last 5 years takes at the same time the position of the 4th fastest […]
Here in SALESmanago, we are huge fans of the automate-everything-you-can approach. We have tons of fun inventing and designing new features that can save our customers’ time and help them work more efficiently. During one of the numerous upgrades of our complex functionalities, database analysis, and connecting CRM with social media platforms, we realized that […]
On November 25th, 2016 in Bologna the top marketing specialists will gather to discuss the hottest trends in digital marketing, i. e. SEO, Social, Growth Hacking, and ADV. We are also planning to show up there, not only as the attendees but also as a speaker. Our fantastic Country Manager, Julita Kowalczyk will introduce you […]
SALESmanago introduces Customer Value Marketing and RFM based Marketing Automation features for Online Stores and B2C companies. SALESmanago, a leading provider of marketing automation software used by 5000 companies worldwide, launched a unique new set of features around RFM based Marketing Automation which helps marketers to increase the value of customers. The new solutions enable […]
Hosting a marketing event or being an exhibitor can turn your business potential into success. It does, however, come at a price regarding efforts and time dedication. Event Marketing can eat up a lot of your time, budget, and resources, but it doesn’t have to. In this article, you will find out how to bring […]
On December 1st, 2015, we met for the third time during the Marketing Automation Congress. We have gathered over 1000 high-class marketers in one place, professionals, and businesspeople. Many ideas were being discussed, and all of them kept their paramount importance to this day. From the one year perspective we know that four of them […]
You probably have heard of the widely repeated phrase which goes like this: “More and more B2C marketers are adopting B2B strategies”. A few years ago it was developed by the leading marketing automation research analysts and then promoted by all the major providers of marketing automation tools in the US. Today, after 5 years […]
Everyone is talking about marketing, we are playing it like some athletic activitie, we breathe it day to day. We move quite intuitively in thicket of terms and buzzwords coming from different industries . But sometimes to understand it we have to stop, and in our mind repeat the sentence we’ve heard. Marketing language is […]