5 Ecommerce Problems Part 2
5 Ecommerce Problems Part 2

Marketing Automation: Anonymous website traffic monitoring, Contact Identification, Client’s Profile = Personal Data + Behavioral Data + Transactional Data, Customer Segmentation, Real-Time Offer Personalization, Automated Communication Adjusted to Client’s Activity, Reaching the Right Person in the Right Place, Time and Channel. Marketing Automation vs Ecommerce: 68% of carts abandoned, Rescue emails show 621% higher conversion […]

So You Think You Can Master The Marketing Automation Platform? Check Our New Panel
So You Think You Can Master The Marketing Automation Platform? Check Our New Panel

Here in SALESmanago, we are huge fans of the automate-everything-you-can approach. We have tons of fun inventing and designing new features that can save our customers’ time and help them work more efficiently. During one of the numerous upgrades of our complex functionalities, database analysis, and connecting CRM with social media platforms, we realized that […]

New approach: Customer Value Marketing
New approach: Customer Value Marketing

SALESmanago introduces Customer Value Marketing and RFM based Marketing Automation features for Online Stores and B2C companies. SALESmanago, a leading provider of marketing automation software used by 5000 companies worldwide, launched a unique new set of features around RFM based Marketing Automation which helps marketers to increase the value of customers. The new solutions enable […]

TOP 15 Posts On Digital Marketing (September 2016)
TOP 15 Posts On Digital Marketing (September 2016)

Dearest readers! Here’s our haiku on stepping out of the pillow-blanket fort when the cold October rain begins to fall: Sad October Rain – No no no no no no no My blanket fort rocks   or simple   No no no no no October no no no no no- no no no no no […]

Memory of a Marketing Automation Congress 2015
Memory of a Marketing Automation Congress 2015

On December 1st, 2015, we met for the third time during the Marketing Automation Congress. We have gathered over 1000 high-class marketers in one place, professionals, and businesspeople. Many ideas were being discussed, and all of them kept their paramount importance to this day. From the one year perspective we know that four of them […]

All you have heard of marketing automation for B2C might be wrong. Let’s talk Customer Value Marketing – new marketing approach for B2C and Online Stores
All you have heard of marketing automation for B2C might be wrong. Let’s talk Customer Value Marketing – new marketing approach for B2C and Online Stores

You probably have heard of the widely repeated phrase which goes like this: “More and more B2C marketers are adopting B2B strategies”. A few years ago it was developed by the leading marketing automation research analysts and then promoted by all the major providers of marketing automation tools in the US. Today, after 5 years […]

Digital Marketer’s Pocket Dictionary [Ebook]
Digital Marketer’s Pocket Dictionary [Ebook]

Everyone is talking about marketing, we are playing it like some athletic activitie, we breathe it day to day. We move quite intuitively in thicket of terms and buzzwords coming from different industries . But sometimes to understand it we have to stop, and in our mind repeat the sentence we’ve heard. Marketing language is […]