The first month of 2017 in SALESmanago passed in a split second. We have a new board member, we won 400 000 PLN for advertising campaign as the Young Brand of Success, and we’re slowly getting closer to the sporting event – IT Boxing Day, where you can learn a thing or two about professional […]
![Holes in Emarketing: Money Leaks in Your Budget [Guest Post]](https://blog.salesmanago.com/wp-content/uploads/2017/01/salesmanago-budget-leakage-may-cost-you.jpg)
Are your online promotional activities free of money leaks? Make sure that no part of your advertising budget is wasted. Is online marketing the most cost-effective marketing method? That’s up for discussion. But surely online activities are the most easily measurable. With well-configured analytics you can clearly see how much views, clicks, leads and even […]
26th of January 2017, SALESmanago was awarded with a first prize in a prestigious contest Mloda Marka Sukcesu (The Young Brand of Success), receiving a cash prize for the advertising purposes. The 6th edition of the competition was organized by one of the most important newspapers in Poland – Rzeczpospolita. Companies selected to join the contest […]
Imagine a company where no one knows who’s employed. There are no agreements, no interviews. The executives attend meetings with the random people with different levels of commitment and a different profile of qualifications. Sometimes they even don’t understand each other’s languages. It sounds a bit like administrative and managerial hell, isn’t it? Also, this […]
![[Infographics] The Road from a Random Lead to the Loyal Customer with Marketing Automation](https://blog.salesmanago.com/wp-content/uploads/2017/01/salesmanago-infographics-road-fromlead-to-retention.jpg)
The road from the first visit in the e-store to recommending the brand to friends and family is usually long and winding. Not everyone who came to the site will be a customer, and not everyone who bought something will come back for more. Usually, I describe how to use different tools to support digital […]
The percentage of businesses that use CRM tools in UE increased by 23.5% during the past ten years. The popularity of marketing automation tools grows bit by bit on a yearly basis. It’s great news! It means that we’re leaving behind us the times of clumsy, spam campaigns, and lean towards personalized communication combined with […]
Dynamic is a popular word. The dynamic might be self-development, team or transportation. Dynamic can also be the content on the website. And boy, I ain’t talking about something like shining disco ball made of banners surrounding the text on the home page, or adding a gif with the model putting the advertised gloves on […]
![[Infographics] Digital Marketer’s Toolbox – 2017 Edition](https://blog.salesmanago.com/wp-content/uploads/2017/01/salesmanago-siteimpulse-emarketer-tools-2017mini-1024x536.png)
Every January, some go to the gym or begin to diet, and others quit smoking. There are also those who instead of setting the same unrealistic goals year after year, simply decide to continue a good flow developed in the previous year. If you have already revised strong and weak points of your strategy in […]
![How to Create a 100% SPAM Email [Frivolous Handbook]](https://blog.salesmanago.com/wp-content/uploads/2017/01/salesmanago-spam-email.jpg)
SPAM, The-One-That-Musn’t-Be-Intorduced. Unwanted, Unnecessary and dangerous messages are widely known among senders and addressees of electronic messages. SPAM – What You Can And What You Can’t Change First of all, you should know that the factor which decides to classify a given message to this very prominent category is mostly the mail program algorithm. Each operator […]
Bots, beacons, and maybe a bit of an Oldschool? What should you pay your attention to during incoming months? Take a moment and see what will set the tone of 2017, so you can sleep assured that you have left an adequate margin in your long-term marketing strategy! While doing the overview of the most […]
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