Imagine a company where no one knows who’s employed. There are no agreements, no interviews. The executives attend meetings with the random people with different levels of commitment and a different profile of qualifications. Sometimes they even don’t understand each other’s languages. It sounds a bit like administrative and managerial hell, isn’t it? Also, this […]
![[Infographics] The Road from a Random Lead to the Loyal Customer with Marketing Automation](https://blog.salesmanago.com/wp-content/uploads/2017/01/salesmanago-infographics-road-fromlead-to-retention.jpg)
The road from the first visit in the e-store to recommending the brand to friends and family is usually long and winding. Not everyone who came to the site will be a customer, and not everyone who bought something will come back for more. Usually, I describe how to use different tools to support digital […]
The percentage of businesses that use CRM tools in UE increased by 23.5% during the past ten years. The popularity of marketing automation tools grows bit by bit on a yearly basis. It’s great news! It means that we’re leaving behind us the times of clumsy, spam campaigns, and lean towards personalized communication combined with […]
Dynamic is a popular word. The dynamic might be self-development, team or transportation. Dynamic can also be the content on the website. And boy, I ain’t talking about something like shining disco ball made of banners surrounding the text on the home page, or adding a gif with the model putting the advertised gloves on […]
![[Infographics] Digital Marketer’s Toolbox – 2017 Edition](https://blog.salesmanago.com/wp-content/uploads/2017/01/salesmanago-siteimpulse-emarketer-tools-2017mini-1024x536.png)
Every January, some go to the gym or begin to diet, and others quit smoking. There are also those who instead of setting the same unrealistic goals year after year, simply decide to continue a good flow developed in the previous year. If you have already revised strong and weak points of your strategy in […]
![How to Create a 100% SPAM Email [Frivolous Handbook]](https://blog.salesmanago.com/wp-content/uploads/2017/01/salesmanago-spam-email.jpg)
SPAM, The-One-That-Musn’t-Be-Intorduced. Unwanted, Unnecessary and dangerous messages are widely known among senders and addressees of electronic messages. SPAM – What You Can And What You Can’t Change First of all, you should know that the factor which decides to classify a given message to this very prominent category is mostly the mail program algorithm. Each operator […]
Bots, beacons, and maybe a bit of an Oldschool? What should you pay your attention to during incoming months? Take a moment and see what will set the tone of 2017, so you can sleep assured that you have left an adequate margin in your long-term marketing strategy! While doing the overview of the most […]
![How to Easily Increase ORs & CTRs of Emails Sent to Your Ecommerce’s Clients? [Implementation Examples]](https://blog.salesmanago.com/wp-content/uploads/2017/01/salesmanago-girl-opens-newsletter.jpg)
“To segment, or not to segment?” – It is no longer a question that marketers who use client databases for promotional activities ask themselves at night. The segmentation of the database itself significantly increases ORs and CTRs when combined with email marketing. Only 3% of marketers don’t segment contacts, and this number is decreasing year […]
SALESmanago, a leading European marketing automation platform, 5th consecutive year achieved 100% increase in revenue. Among the new customers, the most prominent are global Oriflame, the largest Spanish companies like Telefonica and Endesa and brands like KFC, Pizza Hut and Starbucks. Employment at the company grew from 60 people in December 2015 to over 250 […]
It all started about five years ago. Just then, Gartner analyst Laura McLellan, said that by 2017 the CMO will spend more on IT than the CIO. Explaining her thought, McLellan added that marketing departments spend an increasing part of their budgets on new technologies and services in cooperation with the IT departments as well […]
