His & Her Answers to Digital Marketing FAQ
His & Her Answers to Digital Marketing FAQ

Some time ago, during lunch, we asked an open question whether men and women have a different view on marketing issues. Instead of attempting to answer in in a traditional way – start an everlasting debate between two genders we decided to approach this issue SALESmanago style and put the topic on the table and […]

[FREE EBOOK] 5 Problems… Part 2
[FREE EBOOK] 5 Problems… Part 2

Five main ecommerce problems are: High traffic, low number of leads Low Sales Conversion Low Retention Rate Abandoned carts Leveraging the Omnichannel   The first part of the ebook presented reasons of first two points on this list followed by ways to cope with them like a pro with the use of marketing automation platform. […]

[Mobile Marketing] 50 Shades of Mobile Marketing Automation
[Mobile Marketing] 50 Shades of Mobile Marketing Automation

During some recruitments conducted as the assessment center, it is likely that there will be a task provoking people to come up with as many creative ideas for using, let’s say, a brick. Obvious answers and ideas to build something, put the brick on something for leverage or break something with this brick will surely […]

World Economic Forum: SALESmanago with “unicorn potential”
World Economic Forum: SALESmanago with “unicorn potential”

In the article published on March 16th on World Economic Forum website, Plamen Russev – the Founder & Chairman of Webit Congress, renowned entrepreneur, and marketing author – mentions SALESmanago as a key player on the marketing automation market that is likely, become the next Polish unicorn startup.   World Economic Forum points that Poland […]

Marketing Automation: some lessons learned [Guest Post]
Marketing Automation: some lessons learned [Guest Post]

Teraplan and SALESmanago’s technologies can support companies in order to successfully implement Marketing Automation to adapt corporate communication to the digital world, generate new leads, and increase the revenue.   Of course, things are not born overnight: in this post, we will see how, over time, it has been possible to learn how to effectively […]

Is Mobile Marketing Only About Text Messages?[UPDATE]
Is Mobile Marketing Only About Text Messages?[UPDATE]

The answer to the title question is rather simple. We won’t keep you in suspense – in the era of smartphones every trader, which will limit the use of the mobile channel for the SMS delivery is rather blown. Of course, text messages remain one of the most popular ways of communication between the marketers […]

Honey, I Hyper-personalized RTB Ads
Honey, I Hyper-personalized RTB Ads

In fact, I could start this post just like breaking news in the paper: SALESmanago & Google DoubleClick integration allows for better-than-ever understanding the client and more effective communication! Just to continue, then, with the vivid functionality description: Google’s DoubleClick AdRemarketing is a module that enables for display ads 1-1 targeting, matched to the needs […]

How To Integrate SALESmanago With Magento 2?
How To Integrate SALESmanago With Magento 2?

We have recently enabled the integration of SALESmanago with the popular open source ecommerce platform – Magento 2. By integrating Magento 2, SALESmanago users can enlarge their contact database with additional data from contact forms placed and filled in on their online store website. Changes in Magento 2 (compared to earliest versions)   Magento 2, […]

If Not Pop-ups, Then What? Meet Sidebars!
If Not Pop-ups, Then What? Meet Sidebars!

Catching a contact that’s just about to leave your web page, exchanging a small gift for contact data, presenting company’s philosophy – these are the situations in which pop-ups work best. As surprising eye-catchers, they cannot be and have not been equaled by any other website marketing tool. But what can replace them if, you […]