Love ’em or hate ’em. There’s nothing in between. Pop-ups play users’ emotions like Jerry Lee Levis used to play his piano. And believe me, once you’ll learn this game, there will be The Great Balls of Fire… I mean of engagement. The Great Balls of Engagement. Oh, nevermind! Long story, short – master the […]
Communication is the essential part of customer/brand relation building. Both information and feedback are vital parts of this bond. Even though we live in a digital era, we are still obliged to treat the customers as individuals rather than the nameless and faceless mass on the other side of the screen. In Lesson 1 I […]
![SALESmanago + Shopware = BFFs [Integration Tutorial]](https://blog.salesmanago.com/wp-content/uploads/2017/06/integracjaen-1.png)
SALESmanago, #3 Marketing Automation system in GetApp’s quarterly ranking. Shopware – a leading German Ecommerce platform designed for B2B and B2C businesses. The merge of those two platforms resulted in the creation of the perfect tool to generate and manage leads and to boost sales and marketing department actions to the whole new level. Shopware […]
Rounding off a week of exciting events and awards, SALESmanago Marketing Automation became an official supporter of The Messaging, Malware and Mobile Anti-Abuse Working Group (M3AAWG). In other news, we’re among the best on GetApp’s quarterly Marketing Automation ranking. Being one of the winners of this year’s Private Equity Diamonds is a real cherry on […]
![How to Make a Sales Funnel That Actually Works – not Only for B2B [Part 1]](https://blog.salesmanago.com/wp-content/uploads/2017/06/salesmanago-sales-funnel-that-earns-you-real-money.jpg)
Today is the day! You’re finally ready to launch the promo campaign for your newest product. What’s your first step? Isn’t it obvious? You build a website providing visitors with product information, features list, its perks, price and distribution points. Right? Nope! It’s a common yet quite expensive mistake. Website building should be your third, […]
Mobile apps complete marketing strategies. They can have numerous purposes – increase sales, build company’s image, build customer loyalty, and so on. By a simple act of launching an app you gain a brand new channel of communication with your customers and, if you use CRM for mobile applications, access to a whole new set […]
The Academy of Marketing Automation reopens. In the previous lesson, I showed you how to build the foundations of a functioning and profitable online store with a functional set of essential tools. I elaborated on how to make use of a CRM and behavioral profiling and why they are important, develop a database, and outlined […]
![Social Media Guide for Ecommerce [Free Ebook]](https://blog.salesmanago.com/wp-content/uploads/2017/05/salesmanago-social-media-guide-ecommerce.jpg)
¾ of Facebook users and ½ of Instagram users use those services on a daily basis. More than 50 million companies use Facebook Business Pages, and as much as 2 million use them for advertising. Wouldn’t it be a shame if no one used its marketing potential? To profit from having social media profiles […]
The main goal of the educational cycle, called Lead Nurturing is to prepare potential customers to make a purchase. Not every person who appears on the website is ready to immediately put their data on the table and finalize a transaction. Very often, people visit your digital realm while researching the best solutions. A series […]
The procedure of completing online shopping is one of the most important moments in the buying process. Its design has a key impact on the conversion rate and the number of interrupted transactions. Despite careful design of the online store, using dynamic content such as pop-ups, recommendation frames, or personalized banners *, a mediocre checkout […]
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