Rounding off a week of exciting events and awards, SALESmanago Marketing Automation became an official supporter of The Messaging, Malware and Mobile Anti-Abuse Working Group (M3AAWG). In other news, we’re among the best on GetApp’s quarterly Marketing Automation ranking. Being one of the winners of this year’s Private Equity Diamonds is a real cherry on […]
Today is the day! You’re finally ready to launch the promo campaign for your newest product. What’s your first step? Isn’t it obvious? You build a website providing visitors with product information, features list, its perks, price and distribution points. Right? Nope! It’s a common yet quite expensive mistake. Website building should be your third, […]
Mobile apps complete marketing strategies. They can have numerous purposes – increase sales, build company’s image, build customer loyalty, and so on. By a simple act of launching an app you gain a brand new channel of communication with your customers and, if you use CRM for mobile applications, access to a whole new set […]
The Academy of Marketing Automation reopens. In the previous lesson, I showed you how to build the foundations of a functioning and profitable online store with a functional set of essential tools. I elaborated on how to make use of a CRM and behavioral profiling and why they are important, develop a database, and outlined […]
¾ of Facebook users and ½ of Instagram users use those services on a daily basis. More than 50 million companies use Facebook Business Pages, and as much as 2 million use them for advertising. Wouldn’t it be a shame if no one used its marketing potential? To profit from having social media profiles […]
The main goal of the educational cycle, called Lead Nurturing is to prepare potential customers to make a purchase. Not every person who appears on the website is ready to immediately put their data on the table and finalize a transaction. Very often, people visit your digital realm while researching the best solutions. A series […]
The procedure of completing online shopping is one of the most important moments in the buying process. Its design has a key impact on the conversion rate and the number of interrupted transactions. Despite careful design of the online store, using dynamic content such as pop-ups, recommendation frames, or personalized banners *, a mediocre checkout […]
Ecommerce is one of the fastest-growing industries in the modern world. One could call ecommerce today’s equivalent of the American dream. You can start from scratch and build a fortune with only a few must-haves, such as internet access, own website and ability to deliver your product to customers. For those who want to become […]
It’s been a while since I’ve made a recap of top articles on digital marketing and marketing automation. To make up for this gap, I’ve picked TOP 10 articles from Q1 2017. Digital Advertising: Will This Investment Pay Off? Knowing that by 2021, advertisers will spend up to 50 percent of their marketing budgets […]
SALESmanago Marketing Automation, based in Krakow out of Poland, according to Deloitte is one of the fastest growing tech companies in Europe. In Q1 2017 the company generated $3,5M in comparison to $1,2M in Q1 2016 which makes it another quarter of record, 200% growth. In the first part of the year, the company acquired […]