From the start of 2017, SALESmanago Marketing Automation solutions were chosen by hundreds of customers from all around Europe including worldwide recognized organizations: Lacoste, a global clothing company, Hilti, worldwide construction industry solution provider and Panda Security, a global leader in cybersecurity. Companies choose SALESmanago due to its advanced set of features’ allowing the creation of […]
Lazy August afternoon: a hammock, a jar of lemonade and a good read. What do you need more? I have picked some interesting articles on digital marketing published last month, so you can simply relax and stay up-to-date with interesting news. Enjoy! Should You Automate Your Instagram Marketing? Entering interactions with fans and providing them […]
There’s more in a marketing automation platform than meets the eye. It is not only an essential tool for marketers to support sales performance, increase conversion rates or influence retention. It is also an excellent aid for team leaders as it helps them manage their employees. Today I want to show you 3 tricks on […]
Conversion is a transaction when you look at it. First, you have to grab website visitors’ attention, then tell them your offer, name the price, and finally push them gently towards the ‘purchase’. Even though multiple tools could work well this scenario, pop-ups are still one of the most effective. I don’t want to bore […]
No abandoned shopping carts is the dream of any online shop. But recovering abandoned carts is much more than just sending a few emails. You’ll get better results when you run more than just one or two cart recovery campaigns. You need to put the extra effort in! Today I will show you 7 different […]
We have created a new generation email designer! We work on many innovative solutions. We adopt, create and upgrade futuristic technologies like AI, machine learning, and sales bots. However, once in a while, we come across a simple, yet ingenious tool, we redesign and breathe new life into it. Our most recent project […]
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Do you remember the first essay you ever wrote? Do you remember how long it took you to get started? Some of us – the lucky ones, had had a teacher who explained the methodology of writing. The rest kept dreaming of a handbook that would guide them, step by step, through the whole process… […]
The strength of the successful marketing campaigns often lays in their simplicity. We – marketers surrounded by marketing novelties and spammed with their creators’ ideology – tend to forget that sometimes the easiest way is the best way. We also forget another important truth – simple doesn’t mean plain or vulgar. Simple tool, such […]
Open rate and click-through rate are the most common performance indicators for email campaigns. This makes sense, to an extent, as long as you understand the data in context. For email campaigns, this context is deliverability. Deliverability is made up of a number of factors characteristic to the logic of electronic mailing – from the […]
The Winter is Here and The Game of Thrones Season 7 is coming. For the last time, we will cry for dead favorites, and cheer those who survive. Personally, I’m delighted with the idea of great and noble houses of Westeros heptarchy. Each of them has separate fashion, style, religion, lifestyle and, of course, words. […]
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