[New Feature] Engage customers with Web Push Notifications 2.0: One to one, AI rich content, no code, multilanguage and fully CDP driven.

 
 

According to Gravitec, Push notifications can bring you an ROI of up to 2200% and increase your daily traffic by up to 25%. How’s that possible? Web Push Notifications are fast, versatile, dynamic and extend the brand’s reach. No wonder that MarTech companies go an extra mile to make them even more unbeatable as a marketing tool.

 

Web Push notification: efficient, convenient and upgraded

 

When they first appeared, Web Push notifications were an interesting alternative to other marketing communication channels. They allowed marketers to quickly reach even those customers who did not leave their email address. Web Push notifications’ great advantage was that they were displayed on screens even when the recipients were using a browser but were not on the sender’s website or social media profile.

 

Over time, it turned out that the recipients appreciated this type of communication and responded very well to the messages. And the better the notifications are tailored to their needs, the more engagement and profits they generate. 

 
  • Push notifications can generate high ROI for businesses. It can bring you a ROI of up to 2200% and increase your daily traffic by up to 25%. (Gravitec)
  • The average deliverability of Web Push notifications is 80%. It depends on the device used by the receiver. (PushPushGo)
  • The average CTR is about 15%. However, for campaigns with intriguing content, or for transactional or targeted notifications with small user groups, CTR can go as high as 30% (Gravitec), while the average click-through rate for email campaigns is about 2.5%. (Campaign Monitor)
  • In 2020 Web Push notifications ended the year with a 28% conversion rate with a YoY growth of 478%. (Omnisend)
 

In this situation, it becomes a challenge to make Web Push Notifications even more effective, easier to implement and tailored to consumers’ needs. Combining them with AI-driven recommendation engines and CDP data brought Web Push notifications to a whole new level.

 

Easily engage customers with multi-language, codeless, CDP-driven one-to-one Web Push Notifications 2.0

 

Web Push Notifications 2.0 outperform traditional Web Push notifications in many ways. From codeless implementation, to multi-language, dynamic content, to advanced segmentation of addresses. Here’s a highlight of Web Push Notifications 2.0 uniqueness. 

 
  • Reach and engage both anonymous and identified customers by offering them bespoke content – including multi-language versions of notifications and consent forms – in one of the best consent-based communication channels, through personalized Web Push notifications. 
  • Use multi-faceted CDP data to hyper-target your campaigns and enrich your omnichannel strategy – choose whether you prefer to communicate with consumers using desktop, mobile or both. 
  • Stay in touch with the users that are interested in your offer but not ready to leave their contact data yet. 
  • Benefit from the codeless implementation of a simple yet powerful tool that enables creation of effective campaigns.
  • Enjoy a wealth of features such as 1:1 personalization, detailed analytics of the campaigns or option to select the device to which you want to send Web Push notifications.
  • Target multiple markets at once – create various language versions of consent forms and notifications in one easy step.
 

How to use Web Push Notifications 2.0 in eCommerce to  engage customers and increase sales?

 

Here are just a few ideas on how to use Web Push notifications in everyday business:

 
  • Complete your omnichannel and use fast, dynamic Web Push notifications to send your audience personalized, engaging content bypassing busy inboxes and non-stop texting streams.
  • Easily prepare native or graphic consent forms and start using them immediately with no-code implementation.
  • Use the best practices of consent-based marketing. Gradually build trust and strengthen relationships with your customers, starting with notifications that don’t require them to leave contact details.
  • Prepare for incoming changes in Google algorithm. Start using Web Push notifications as an alternative for pop-ups and forms. Avoid SEO penalties for inconvenient website content and still communicate with customers. 
  • Circumvent the heavily-used ad blockers. Leverage the fact that ad blocking plugins do not have any effect on Web Push notification delivery and keep the conversation with your clients even if they are blocking ads. 
  • Inform about price drops and special offers even when users aren’t active on your website. Use Web Push notifications’ multi-language, AI rich content to serve users the information that will engage them and will result in higher conversion rates.
  • Leverage personalization & impulse buying mechanism combo to get higher conversion rates with personalized recommendations and abandoned cart Web Push notifications.
  • Use CDP data to address multiple stages of customers’ relation with a brand: from new customer, to an active client, to a dormant customer with a high propensity of churn. Send Web Push notifications that are relatable, appealing and engaging.
 

Standard Web Push Notification tools vs. Web Push Notification 2.0

 
 

Web Push Notification 2.0: Wrap-up

 

Web Push notifications are a neat, efficient and versatile channel. The richness of features such as dynamic content, CDP data-based segmentation of recipients or codeless implementation of multi-language native or graphic consent forms makes them even more valuable as a marketing tool. There’s more to know about them, so we strongly recommend our Research and Case Study that show the power of Web Push notifications:

   

And for those who want to check how Web Push Notifications 2.0 can boost their eCommerce KPIs, we recommend a 1-to-1 demo webinar.

SALESmanago is a Customer Engagement Platform for impact-hungry eCommerce marketing teams who want to be lean yet powerful, trusted revenue growth partners for CEOs. Our AI-driven solutions have already been adopted by 2000+ mid-size businesses in 50 countries, as well as many well-known global brands such as Starbucks, Vodafone, Lacoste, KFC, New Balance and Victoria’s Secret.

SALESmanago delivers on its promise of maximizing revenue growth and improving eCommerce KPIs by leveraging three principles: (1) Customer Intimacy to create authentic customer relationships based on Zero and First Party Data; (2) Precision Execution to provide superior Omnichannel customer experience thanks to Hyperpersonalization; and (3) Growth Intelligence merging human and AI-based guidance enabling pragmatic and faster decision making for maximum impact.

More information: www.salesmanago.com

Skeletons in the eCommerce closet. Which one is your worst nightmare?
Skeletons in the eCommerce closet. Which one is your worst nightmare?

    As Halloween draws near, the urgency to unveil and exorcise the lurking skeletons from eCommerce closets becomes increasingly palpable. Just as the haunted season prompts us to confront our fears, the digital landscape compels businesses to confront the formidable challenges that often remain concealed.   In 2024, the stakes for eCommerce companies have […]

eCommerce Booms and Stagnates
eCommerce Booms and Stagnates

    By Brian Plackis Cheng, CEO at SALESmanago   Commerce is fickle; it stagnates and booms. Customer journeys are non-linear. And these are the things we know for sure. Without actionable customer data and personalised journeys, eCommerce companies are losing customers and prospects, eroding their brand, and sacrificing their competitive edge.    Embracing zero-party […]

Plateau of Productivity – Business vs AI face off 2024
Plateau of Productivity – Business vs AI face off 2024

    YouTuber Tomasz Rożek’s channel, “Science. I like It,” recently featured a fascinating discussion on “Next Steps of AI Expansion” with Aleksandra Katarzyna Przegalińska-Skierkowska. While the lack of English subtitles remains a mystery, the conversation itself is a must-watch.   Plateau of productivity   Tomasz Rożek graduated in physics and journalism from the University […]

Are Your Marketing Strategies Future-Proof? A Mid-Year Check-In for CMOs
Are Your Marketing Strategies Future-Proof? A Mid-Year Check-In for CMOs

    As we have crossed the midpoint of 2024, it’s an opportune moment for Chief Marketing Officers (CMOs) to evaluate progress and ensure their strategies align with… the “dynamic landscape” would be an understatement, really. With Gartner identifying AI integration, evolving marketing roles, and cross-functional growth as top priorities for 2024, CMOs need to […]

How Focus Garden Cultivated Unprecedented Growth with SALESmanago
How Focus Garden Cultivated Unprecedented Growth with SALESmanago

    Focus Garden, the premier destination for high-quality garden furniture and supplies, cultivates success as meticulously as their customers cultivate their gardens. We’re proud to support the company in their digital journey, focused strategically overcoming challenges and setting new standards in customer engagement.   In less than a year, our collaborative efforts with Focus […]