YES is definitely one of the most popular Polish jewellery companies. Nearly 40 years of presence on the market have allowed it to build a large group of loyal customers, who can find products in 150 stores throughout the country, as well as in an online store. Thanks to automated campaigns carried out using SALESmanago, Yes has increased its effectiveness in the e-mail marketing channel, achieving over ten times higher click rates and five times higher opening rates than in traditional e-mail campaigns.
Challenges
With the assistance of automation, YES aimed at increasing on-line sales and number of repeat customers, promoting the main jewellery collections as well as increase sale of sets.
Implementation
- Segmentation of a contact database
- Email marketing and sending newsletters
- Database segmentation on the basis of particular clients’ behaviour
- Generation of leads by means of dedicated forms
- Segmentation for planning new marketing campaigns
Results
- 1045% increase of CTR for automatic emails compared to traditional email campaigns
- 573% increase of OR for automatic emails compared to mass campaigns
- contact database increase by 28,89% within 12 months thanks to integrated forms and tools which help to get new clients
Learn more about the implementation and its results here
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