‘Standing in a church does not make you a Christian’. Some quotes by Woody Allen seem to be intended specifically for marketers.

Will spending your time in the company of other marketers make you a better one? This is how Woody Allen seems to question the sense of making it to yet another industry conference. Find out more of Woody Allen’s quotes that look as if they were meant specifically for the world of marketing, giving you an insight into a sure-fire way of becoming a better marketer.


 

Woody Allen (1935 – ) is a film director born to a family of American Jews. For many years, he worked as a comedian and a stand-up performer, which seems to have weighed heavily on his future career as a film-maker. The combination of black humour and the absurd went on to become his hallmark, even though his style quite possibly delayed his fame as it remained on the margins of the mainstream Hollywood film-making. His most famous productions include: Annie Hall, Manhattan or – somewhat more contemporary – Midnight in Paris. As a director, he received widespread recognition and, despite some controversy that followed in he aftermath of the ‘#MeToo’ movement, still many film stars shows appreciation for working with him. He made frequent appearances in his own movies as an actor, he also wrote scripts for his movies. Apart from his achievements in the film industry, Woody Allen is best known for his innumerable quotes and comments on the nature of the world, love or relationships.
 

‘Standing in a garage no more makes you a car than standing in a church makes you a Christian’

Do you seriously believe that going to marketing conferences and attending industry events will make you a better marketer? Or perhaps you are falling victim to popular beliefs, common knowledge and commonplace viewpoints which, in fact, make you run in place? How about taking part in a philosophy lecture, joining a math club or enrolling in a course you simply find interesting? Be it a belly-dance instructor classes, your-small-pet-first-aid course or a training programme for sober-only party entertainers. Rest assured that any of these would give your skills a stronger boost than any of marketing round-up with your personal level of creativity showing a marked improvement.
 

‘I can levitate birds. No one cares’

Marketers tend to fall victim to an illusion that anything they do is remarkable, noteworthy and downright amazing while their magic powers may lead to consistently more-than-average results. However, in practice, nature often gains the upper hand and regardless of the techniques you use, certain parameters will stay unaffected as they remain forever in the domain of general mechanics of things. A good example should be the Pareto principle, which underlies one of the fundamental statements in the marketing trade: ‘80 % of potential customers are not yet ready to buy”.
 

‘If you’re not failing every now and again, it’s a sign you’re not doing anything very innovative.’

The ‘always-be-on-the-safe-side’ policy is what afflicts not exclusively politicians. The majority of marketers, fearing loss of jobs or being ridiculed, will be very reluctant to think – and act – outside the box, which begs the question of whether this is the best way to build a real competitive advantage. Will following only those well-known paths be enough to equip marketing with all the new experience it requires?
 

‘Confidence is what you have before you understand the problem’

Superficial judgments give you an illusion of self-confidence. However, any attempts at a more detailed analysis of a problem invariably lead to increased uncertainty – sometimes to such an extent, that at the end of the day, according to other experiments, instead of final reasoning, a dice roll will statistically yield similar odds of accurate judgment.
 

SALESmanago is a Customer Engagement Platform for impact-hungry eCommerce marketing teams who want to be lean yet powerful, trusted revenue growth partners for CEOs. Our AI-driven solutions have already been adopted by 2000+ mid-size businesses in 50 countries, as well as many well-known global brands such as Starbucks, Vodafone, Lacoste, KFC, New Balance and Victoria’s Secret.

SALESmanago delivers on its promise of maximizing revenue growth and improving eCommerce KPIs by leveraging three principles: (1) Customer Intimacy to create authentic customer relationships based on Zero and First Party Data; (2) Precision Execution to provide superior Omnichannel customer experience thanks to Hyperpersonalization; and (3) Growth Intelligence merging human and AI-based guidance enabling pragmatic and faster decision making for maximum impact.

More information: www.salesmanago.com

SALESmanago launches powerful personalisation tool to drive eCommerce revenue
SALESmanago launches powerful personalisation tool to drive eCommerce revenue

    Developed to answer marketers’ need for increased personalisation, this new AI-driven tool empowers eCommerce teams with scenarios which create tailored customer experiences News comes as Black Friday eCommerce results highlight that 19% more interaction was created by marketers using personalisation techniques    Krakow/Poland, January 15, 2025:  SALESmanago, Europe’s leading Customer Engagement Platform with […]

SALESmanago partners with PrestaShop to expand AI-driven customer engagement reach to European eCommerce businesses
SALESmanago partners with PrestaShop to expand AI-driven customer engagement reach to European eCommerce businesses

    Channel partnership follows SALESmanago’s recent acquisition of Leadoo, as the company furthers its European Customer Engagement Platform expansion   Krakow/Poland, December 18, 2024: SALESmanago, the SaaS powerhouse with over 3,000 customers, has announced a strategic channel partnership with PrestaShop, one of Europe’s most widely used eCommerce platforms which enables over 300,000 businesses to […]

Case Study: How Subdued Scaled with SALESmanago
Case Study: How Subdued Scaled with SALESmanago

  Subdued’s ROI reached a staggering 2065%, with 50% of sales driven by automation. With automated workflows and customer segmentation in place, Subdued could focus on future expansion, backed by actionable insights from customer data.​   About SubduedSubdued, a brand for independent teenagers, started in Italy in the ’90s and now operates 130 stores globally, […]

Black Friday 2024 Decoded: Key Insights to Boost Your eCommerce Strategy
Black Friday 2024 Decoded: Key Insights to Boost Your eCommerce Strategy

    What separates Winners from Wishers? Yes, it’s data. In the high-stakes arena of eCommerce, Black Friday is no longer just a shopping event—it’s a strategic battlefield where marketing precision determines victory. This year, eCommerce brands have continued to leverage advanced marketing techniques to engage their customers, drive higher conversions, and maximise sales. Here […]

SALESmanago and Leadoo join forces to build Europe’s largest Customer Engagement Platform and drive mid-market eCommerce growth
SALESmanago and Leadoo join forces to build Europe’s largest Customer Engagement Platform and drive mid-market eCommerce growth

    SALESmanago acquires SaaS marketing technology conversion platform Leadoo as part of mission to become Europe’s number one CEP Helsinki-headquartered Leadoo will strengthen SALESmanago’s presence in the UK, Nordics and Benelux, powering eCommerce customer growth with deep insights and personalisation   Krakow/Poland & Helsinki/Finland, November 26th, 2024: SALESmanago, the European SaaS powerhouse with over […]

CMO Role Getting Too Tight? Try Being A Growth Hacker Instead
CMO Role Getting Too Tight? Try Being A Growth Hacker Instead

    by Katrin Lewandowski, Senior Marketing Director at SALESmanago   The year is 2024, and the traditional Chief Marketing Officer (CMO) role is experiencing a transformation. Prominent companies, including brands like UPS and Etsy, have moved to eliminate or repurpose the CMO position—redistributing its responsibilities to roles such as Chief Commercial or Strategy Officers. […]

Skeletons in the eCommerce closet. Which one is your worst nightmare?
Skeletons in the eCommerce closet. Which one is your worst nightmare?

    As Halloween draws near, the urgency to unveil and exorcise the lurking skeletons from eCommerce closets becomes increasingly palpable. Just as the haunted season prompts us to confront our fears, the digital landscape compels businesses to confront the formidable challenges that often remain concealed.   In 2024, the stakes for eCommerce companies have […]

eCommerce Booms and Stagnates
eCommerce Booms and Stagnates

    By Brian Plackis Cheng, CEO at SALESmanago   Commerce is fickle; it stagnates and booms. Customer journeys are non-linear. And these are the things we know for sure. Without actionable customer data and personalised journeys, eCommerce companies are losing customers and prospects, eroding their brand, and sacrificing their competitive edge.    Embracing zero-party […]