SALESmanago Live Product Demo

Wednesday, 10:00 am CEST

SALESmanago Live Product Demo

Wednesday, 10:00 am CEST


Will machines replace human marketers?

Hands touchingWe would like to reassure you and say something like, don’t worry, humans are unique and cannot be replaced. But that’s not true. Kyle Gibson says that thanks to development of machine learning, robots can already solve problems that historically only humans could work out. Not just marketers should be concerned: by 2025 machines will overtake 30% of human jobs, including anesthesiologists, lawyers, analysts and surgeons.

Even now robots are great at performing some of marketers’ tasks.




Big Data-Driven Marketing: How machine learning outperforms marketers’ gut-feeling” article describes a fascinating experiment. Group of human marketers and an algorithm were to segment a base of contacts –  task needed for telecom company, which wanted to issue campaign and pick perfect recipients.

Human marketers reached 0, 5 % conversion, while machines – 6, 42%. Competencies of humans proved useless, and empathy – unreliable.




Machine won’t write a copy? Nonsense! In that area more and more new solutions combining Big Data and machine learning appear. And we’re not talking about mechanic texts, but about original content. MIT developed Deep Beat – an algorithm that generates poetry – actually it raps on demanded topic, with rhythm, rhymes and references to other pieces.


Here’s its work on the subject of love:


For a chance at romance I would love to enhance

But everything I love has turned to a tedious task

One day we gonna have to leave our love in the past

I love my fans but no one ever puts a grasp

I love you momma I love my momma – I love you momma

And I would love to have a thing like you on my team you take care

I love it when it’s sunny Sonny girl you could be my Cher

I’m in a love affair I can’t share it ain’t fair

Haha I’m just playin’ ladies you know I love you.


Impressive! But if you wouldn’t include that kind of artwork in your marketing, note that contrary to commonsensical belief robots, are really good at creating texts. That’s pretty ironical, David Raab says.


We can choose from advanced writing software which really makes writing much easier (as Automated Insights) and machines generating content for themselves. E.g. Persado collects data to increase persuasiveness of texts it creates. Economist and author Phil Parker admits that his books come out mostly thanks to dedicated software.

Actually creative jobs, which we used to perceive as irreplaceable, can be run by machines. Do we need writers and poets anymore?


Predicting – instead of machines

Good machine can replace that wayward character called customer, who fails to provide you precise answers in surveys. As “Improving Preference Prediction Accuracy With Feature Learning” indicates, if you want to learn about future needs of your customers, you shouldn’t ask them, but use a clever data solution. You can discover their preferences and future needs basing on their previous behavior – it’s faster and cheaper. You don’t have to acquire new data, but can utilize information you already have. Not to mention that results of machine predicting are far more accurate when compared to human efforts.




Another paradox is personalization: to treat audience individually, we must resort to algorithms and Marketing Automation platform (even if you were sending emails to each recipient manually, you’d be less probable to meet his expectations than a software which can process a lot of data quickly).  Machine enables us to communicate in a human way.


It will get cheaper


Machines are more efficient, faster and cheaper than people. E.g. Braxton KcKee observed that algorithm handles financial analytics much better than human. His tool, Ufora, helping investors decide, costs $10.

Financial analysts, along with marketers, are most endangered by technological revolution happening on our eyes. Our jobs change at tremendous speed.


Human needed to coordinate


Organizations applying such solutions and exploring Big Data are most successful, study shows. Is that a key? Raab claims that particular marketing tasks can be performed by robots, but they still need a human to orchestrate it. Is that the only unique human skill? Or maybe we will soon become redundant?

SALESmanago is a Customer Engagement Platform for impact-hungry eCommerce marketing teams who want to be lean yet powerful, trusted revenue growth partners for CEOs. Our AI-driven solutions have already been adopted by 2000+ mid-size businesses in 50 countries, as well as many well-known global brands such as Starbucks, Vodafone, Lacoste, KFC, New Balance and Victoria’s Secret.

SALESmanago delivers on its promise of maximizing revenue growth and improving eCommerce KPIs by leveraging three principles: (1) Customer Intimacy to create authentic customer relationships based on Zero and First Party Data; (2) Precision Execution to provide superior Omnichannel customer experience thanks to Hyperpersonalization; and (3) Growth Intelligence merging human and AI-based guidance enabling pragmatic and faster decision making for maximum impact.

More information:

The Essential Role of Product Catalogs in Marketing Evolution
The Essential Role of Product Catalogs in Marketing Evolution

    In the dynamic realm of digital marketing, Product Catalogs act as the vital link between your eCommerce platform and SALESmanago. They aren’t just useful but essential for maximizing your marketing potential.    You might be wondering, ‘I’ve already integrated XML Product Feeds, why consider another integration to Product Catalogs?’ While XML Product Feeds […]

Getting in Bed with AI? Remember, Safety First!
Getting in Bed with AI? Remember, Safety First!

    In the dance between technology and commerce, eCommerce companies find themselves at a crossroads as they consider cuddling up with the tempting world of generative AI. A recent Gartner report, titled “4 Ways Generative AI Will Impact CISOs and Their Teams,” provides a backstage pass to the glitzy show that is the future […]

Marketers lose the right to choose their tools. Do you have to let it go?
Marketers lose the right to choose their tools. Do you have to let it go?

    by Aleksander Skałka, Director of Solutions Consulting & Sales Enablement   Observing trends among the greatest eCommerce players, marketers from small and medium companies must wonder, how did this happen, that their daily challenges differ so much from the problems that bother the biggest industry’s players? Latest observation: marketers lose the influence to […]

Reimagining Doorways to Success: PORTA’s Story
Reimagining Doorways to Success: PORTA’s Story

    Unattainable results? Not in our book. The synergy between PORTA KMI POLAND and SALESmanago is a living testament to that.   PORTA has been opening doors across Europe for three decades, not just literally, but also via innovation and design. PORTA’s path as a leading Polish brand in door manufacture and distribution reflects […]

5 [turbo] effective segmentations for even small eCommerce
5 [turbo] effective segmentations for even small eCommerce

    Segmentation is a basis for any coherent and structured marketing activity and we’ve been in the loop about it for ages. The problem is that in 2024 traditional segmentation is not accurate enough to allow you to provide precious customers with the experience personalized on the level they are accustomed to. But hey, there’s a […]

Time to Clean the House. Why there is no progress without data hygiene and how CDP can help bring a Christmas Glow to Your Data Strategy
Time to Clean the House. Why there is no progress without data hygiene and how CDP can help bring a Christmas Glow to Your Data Strategy

    by Aleksander Skałka, Director of Solutions Consulting & Sales Enablement   The holiday season is upon us, and it’s time for eCommerce companies to ensure their data house is sparkling clean. In this article, we’ll explore the critical importance of data hygiene for eCommerce success and delve into how Customer Data Platforms (CDPs) […]