What do you need to know about ROPO effect?

March 06 2015

Market is defined today by rapidly changing customer habits. One of them is ROPO effect: Research Online, Purchase Offline. That new shopping practice puts marketers in different situation and calls for new solutions. 88% of smartphone owners use them to search for information and reviews of products – sometimes even in physical store. Are you ready for this?
Learn:

– who ROPO impedes analytics and Lead Nurturing programs,

– what to take into consideration when it comes to ROPO,

– what actions can you take.

You will find all the knowledge needed in infographics below.

sm_infografika_ropoEN (1)

 

SALESmanago is a Customer Engagement Platform for impact-hungry eCommerce marketing teams who want to be lean yet powerful, trusted revenue growth partners for CEOs. Our AI-driven solutions have already been adopted by 2000+ mid-size businesses in 50 countries, as well as many well-known global brands such as Starbucks, Vodafone, Lacoste, KFC, New Balance and Victoria’s Secret.

SALESmanago delivers on its promise of maximizing revenue growth and improving eCommerce KPIs by leveraging three principles: (1) Customer Intimacy to create authentic customer relationships based on Zero and First Party Data; (2) Precision Execution to provide superior Omnichannel customer experience thanks to Hyperpersonalization; and (3) Growth Intelligence merging human and AI-based guidance enabling pragmatic and faster decision making for maximum impact.

More information: www.salesmanago.com

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