What do you need to know about ROPO effect?

March 06 2015

Market is defined today by rapidly changing customer habits. One of them is ROPO effect: Research Online, Purchase Offline. That new shopping practice puts marketers in different situation and calls for new solutions. 88% of smartphone owners use them to search for information and reviews of products – sometimes even in physical store. Are you ready for this?
Learn:

– who ROPO impedes analytics and Lead Nurturing programs,

– what to take into consideration when it comes to ROPO,

– what actions can you take.

You will find all the knowledge needed in infographics below.

sm_infografika_ropoEN (1)

 

SALESmanago is a Customer Engagement Platform for impact-hungry eCommerce marketing teams who want to be lean yet powerful, trusted revenue growth partners for CEOs. Our AI-driven solutions have already been adopted by 2000+ mid-size businesses in 50 countries, as well as many well-known global brands such as Starbucks, Vodafone, Lacoste, KFC, New Balance and Victoria’s Secret.

SALESmanago delivers on its promise of maximizing revenue growth and improving eCommerce KPIs by leveraging three principles: (1) Customer Intimacy to create authentic customer relationships based on Zero and First Party Data; (2) Precision Execution to provide superior Omnichannel customer experience thanks to Hyperpersonalization; and (3) Growth Intelligence merging human and AI-based guidance enabling pragmatic and faster decision making for maximum impact.

More information: www.salesmanago.com

Popular
Recommended
Don’t Wait: Why Q4 is the Perfect Time to Boost Your Marketing Game with SALESmanago
Don’t Wait: Why Q4 is the Perfect Time to Boost Your Marketing Game with SALESmanago
03 October 2024
Skeletons in the eCommerce closet. Which one is your worst nightmare?
Skeletons in the eCommerce closet. Which one is your worst nightmare?
30 September 2024
SALESmanago Unveils Scalable Customer Engagement Platform Starter Pack to Tackle Martech Fragmentation and Boost European Ecommerce Growth
SALESmanago Unveils Scalable Customer Engagement Platform Starter Pack to Tackle Martech Fragmentation and Boost European Ecommerce Growth
17 September 2024
Strategies Every eCommerce CEO Needs to Know in The Age of Growth Hacking
Strategies Every eCommerce CEO Needs to Know in The Age of Growth Hacking
05 September 2024
eCommerce Booms and Stagnates
eCommerce Booms and Stagnates
03 September 2024

Sorry. No data so far.

Join webinars Join community
Skeletons in the eCommerce closet. Which one is your worst nightmare?
September 30 2024
Lubię to! 32
Skeletons in the eCommerce closet. Which one is your worst nightmare?

    As Halloween draws near, the urgency to unveil and exorcise the lurking skeletons from eCommerce closets becomes increasingly palpable. Just as the haunted season prompts us to confront our fears, the digital landscape compels businesses to confront the formidable challenges that often remain concealed.   In 2024, the stakes for eCommerce companies have […]

eCommerce Booms and Stagnates
September 03 2024
Lubię to! 21
eCommerce Booms and Stagnates

    By Brian Plackis Cheng, CEO at SALESmanago   Commerce is fickle; it stagnates and booms. Customer journeys are non-linear. And these are the things we know for sure. Without actionable customer data and personalised journeys, eCommerce companies are losing customers and prospects, eroding their brand, and sacrificing their competitive edge.    Embracing zero-party […]

Plateau of Productivity – Business vs AI face off 2024
July 30 2024
Lubię to! 19
Plateau of Productivity – Business vs AI face off 2024

    YouTuber Tomasz Rożek’s channel, “Science. I like It,” recently featured a fascinating discussion on “Next Steps of AI Expansion” with Aleksandra Katarzyna Przegalińska-Skierkowska. While the lack of English subtitles remains a mystery, the conversation itself is a must-watch.   Plateau of productivity   Tomasz Rożek graduated in physics and journalism from the University […]

Are Your Marketing Strategies Future-Proof? A Mid-Year Check-In for CMOs
July 08 2024
Lubię to! 23
Are Your Marketing Strategies Future-Proof? A Mid-Year Check-In for CMOs

    As we have crossed the midpoint of 2024, it’s an opportune moment for Chief Marketing Officers (CMOs) to evaluate progress and ensure their strategies align with… the “dynamic landscape” would be an understatement, really. With Gartner identifying AI integration, evolving marketing roles, and cross-functional growth as top priorities for 2024, CMOs need to […]

How Focus Garden Cultivated Unprecedented Growth with SALESmanago
April 30 2024
Lubię to! 27
How Focus Garden Cultivated Unprecedented Growth with SALESmanago

    Focus Garden, the premier destination for high-quality garden furniture and supplies, cultivates success as meticulously as their customers cultivate their gardens. We’re proud to support the company in their digital journey, focused strategically overcoming challenges and setting new standards in customer engagement.   In less than a year, our collaborative efforts with Focus […]