Successful implementation of an automation platform requires knowledge of the industry’s specifics – both the product and the customer’s buying process. Solutions based on the one size fits all approach limit the potential offered by automation in the long run. At SALESmanago we understand this perfectly and for years we have been developing together with our clients from the finance industry functionalities that perfectly match their needs.
During the presentation you will learn:
- how to prepare for the implementation of automation in the finance industry,
- what are the best automation practices used in this industry,
- what functionalities of SALESmanago are best to use,
- what results are achieved by companies implementing SALESmanago in the finance industry.
Speaker
Aleksander Skałka – Marketing Automation Strategy Director
He has been leading implementation of marketing automation strategies for over 10 years now. He worked as Marketing Automation Consulting Director, being responsible for Customer Success Department and the implementation of SALESmanago for the key customers. He gained and used his experience working with companies such as Orange, Idea Bank, 4Finance, New Balance, Yves Rocher, Oriflame and many more. He manages Marketing Automation Academy that has certified over 500 marketing automation specialists across Europe. Currently he helps to introduce marketing automation strategiess for biggest e-commerce and B2C enterprises.
Thursday, May 21st, 11 AM CEST
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