We present inspirational examples of the application of the latest and most advanced SALESmanago functions, such as:
- the churn and purchase prediction module,
- dynamic segments,
- product recommendations based on machine learning,
- Deep Behavioral Profiling.
During the presentation you will learn:
- examples of implementations from the fashion, beauty, travel and electronics industries,
- ways of using machine learning and AI in personalizing sales,
- techniques to increase sales conversion, AOV and CLV.
Speaker
Aleksander Skałka – Marketing Automation Strategy Director
He has been leading implementation of marketing automation strategies for over 10 years now. He worked as Marketing Automation Consulting Director, being responsible for Customer Success Department and the implementation of SALESmanago for the key customers. He gained and used his experience working with companies such as Orange, Idea Bank, 4Finance, New Balance, Yves Rocher, Oriflame and many more. He manages Marketing Automation Academy that has certified over 500 marketing automation specialists across Europe. Currently he helps to introduce marketing automation strategiess for biggest e-commerce and B2C enterprises.
Tuesday, March 24th, 11 AM CET
More information and registration here
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