Christmas is a time when marketers gift their customers with special campaigns, lifting the holiday spirit. What have they prepared for us?
Obviously, the family is the main topic. The ads show empathy, love, and care. But some of them try to address the subject ironically, showing the dark side of spending so much time with your loved ones.
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Sainsbury
The spot tells the story of Mog the cat, the protagonist of Judith Kerr books (she worked herself on the spot). Long story short, she cat accidentally sets the house on fire.
The ad resembles a fairy tale and shows that Christmas are not about things (which you might easily lose), but about other people.
Coca-Cola
Coca Cola’s spot is kept in a similar style. A little boy thinks that Santa can’t come to their town because the bridge is broken. The boy’s father tries to fix it with a help of the whole community. Christmas magic is about supporting others when they need it.
Currys PC World
Awkward meetings. Ugly gifts. Disappointing food.
Each Christmas involve a bit of acting to keep the holiday spirit alive. As a professionalist, Jeff Goldblum teaches the art of play.
The brand shows a sense of humor and stands out – family life is far from idyll here. The only question is whether Goldblum (he is wonderful!) doesn’t overshadow the brand. What do you think?
Harvey Nichols also decided to refer to pretending as an integral element of Christmas.
H&M
„Every day is a holiday if you have reason to celebrate”, announces Katy Perry in the H&M clip. It’s filled with energy and joy!
John Lewis
The British chain of department stores released a moving spot discussing loneliness. A little girl discovers that an old man living on the moon, alone and sad. She wants to show him that she can see him and cares about him.
The brand is known for its emotional Christmas movies. Let us remind you the beautiful film about Monty the Penguin from last year.
Walmart
Walmart made a kind of social experiment. They interviewed hundreds of kids asking them about how it feels to get a present. Then kids could pick a toy in the store and choose whether to keep it for themselves or give to another child who won’t get many gifts for Christmas.
Nearly 80% of kids decided to get a gift for a peer in need.
Which one of these do you like most?
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