TOP 10 Articles on Digital Marketing: July 2017

Lazy August afternoon: a hammock, a jar of lemonade and a good read. What do you need more? I have picked some interesting articles on digital marketing published last month, so you can simply relax and stay up-to-date with interesting news. Enjoy!

Should You Automate Your Instagram Marketing? 

Entering interactions with fans and providing them with fresh and valuable content is beneficial for a company, however, doing too much might result in annoying them with unnecessary details and out-of-context news. It was some time ago when Instagram was flooded with bots that liked photos randomly and left generic comments to drag users’ attention and engage them. Was it worth the risk?

 

Defeating Cyber Attacks on Your Business Will Require Humans and Automation 

There are two approaches towards hunting cyber criminals. One includes skillful humans armed with sophisticated tools and data. The other focuses on relying on automation, analytics. According to one of the newest cyber security reports, the most mature companies are more than three times more likely to consider the use of automation tools. These include user behavior analysis, endpoint detection and response as well as sandboxing. Read the whole article and learn what other actions are effective against cyber attacks.

 

Ten Things Marketing Should Review with Sales When using Marketing Automation 

Some companies mistake marketing automation software for a tool dedicated exclusively to marketers. Little do they know that mar-tech platforms can also serve salespeople’s purposes. Among the most obvious gains there are better, more qualified leads, key alerts, reports that identify new leads, and more. This truly helpful article contains a list of ten things marketing together with sales should review when using marketing automation.

 

8 Ways Email Marketing Automation Can Fail 

I have emphasized this issue repeatedly, and I’ll do it once again – automated email marketing works only if automated properly. The article by phrasee.co highlights the most common mistakes made during the automation process. Even if you have already read a list of this kind, please do it again and learn the rules by heart! Better email automation = less spam = better social perception of email marketing!

(Plus, there are gifs in the post, so you know… gifs!)

 

The Future Of Customer Engagement Is Mobile Ecommerce: What Your Brand Can Do To Prepare

It all started in Seattle back in 1994 when Amazon was founded. First came the ecommerce, and it was followed by the mobile revolution.  With 79% of all online retail sales projected to be performed via smartphones by 2021, brands need to deliver more mobile-friendly experiences as well as find consistent communication channels to remain relevant.

 

4 Marketing Technology Trends that will Transform Higher Education Marketing

Marketing concerns not only retail, events or gastronomy. With a huge market competition, service promotion has become a vital problem of multiple institutions, including universities. The trends that has already affected digital marketing will soon revolutionize higher education marketing. How to advertise a uni in an ad-free social media newsfeed?

 

3 Essential Landing Page Elements that Convert

Let’s get more technical, shall we? I always stumble upon some useful tips on digital marketing. The author explains what you should focus on while designing a landing page. Of course, only if you want it to convert like there’s no tomorrow!

 

17 Things to Say No to in Marketing in 2017

Digital marketing practices can be good, bad or ugly. May the 2017 be the year when you say goodbye to bad and ugly ones! Check the list of marketer’s bad habits.

 

Q2 2017 Digital Marketing Snapshot – Infographics

All you need to know about digital ads, mobile and social media channels served in an easily-digestible form.

 

A Guide to the 10 Next Hot Jobs in Digital Marketing, and for Several Years to Come

A digital landscape creates new job opportunities. The early adopters of marketing automation, social media, and browser campaigns will be the first in a row to benefit from the market shift. Click on the link and learn what to focus on while planning your further career.

SALESmanago is a Customer Engagement Platform for impact-hungry eCommerce marketing teams who want to be lean yet powerful, trusted revenue growth partners for CEOs. Our AI-driven solutions have already been adopted by 2000+ mid-size businesses in 50 countries, as well as many well-known global brands such as Starbucks, Vodafone, Lacoste, KFC, New Balance and Victoria’s Secret.

SALESmanago delivers on its promise of maximizing revenue growth and improving eCommerce KPIs by leveraging three principles: (1) Customer Intimacy to create authentic customer relationships based on Zero and First Party Data; (2) Precision Execution to provide superior Omnichannel customer experience thanks to Hyperpersonalization; and (3) Growth Intelligence merging human and AI-based guidance enabling pragmatic and faster decision making for maximum impact.

More information: www.salesmanago.com

SALESmanago launches powerful personalisation tool to drive eCommerce revenue
SALESmanago launches powerful personalisation tool to drive eCommerce revenue

    Developed to answer marketers’ need for increased personalisation, this new AI-driven tool empowers eCommerce teams with scenarios which create tailored customer experiences News comes as Black Friday eCommerce results highlight that 19% more interaction was created by marketers using personalisation techniques    Krakow/Poland, January 15, 2025:  SALESmanago, Europe’s leading Customer Engagement Platform with […]

SALESmanago partners with PrestaShop to expand AI-driven customer engagement reach to European eCommerce businesses
SALESmanago partners with PrestaShop to expand AI-driven customer engagement reach to European eCommerce businesses

    Channel partnership follows SALESmanago’s recent acquisition of Leadoo, as the company furthers its European Customer Engagement Platform expansion   Krakow/Poland, December 18, 2024: SALESmanago, the SaaS powerhouse with over 3,000 customers, has announced a strategic channel partnership with PrestaShop, one of Europe’s most widely used eCommerce platforms which enables over 300,000 businesses to […]

Case Study: How Subdued Scaled with SALESmanago
Case Study: How Subdued Scaled with SALESmanago

  Subdued’s ROI reached a staggering 2065%, with 50% of sales driven by automation. With automated workflows and customer segmentation in place, Subdued could focus on future expansion, backed by actionable insights from customer data.​   About SubduedSubdued, a brand for independent teenagers, started in Italy in the ’90s and now operates 130 stores globally, […]

Black Friday 2024 Decoded: Key Insights to Boost Your eCommerce Strategy
Black Friday 2024 Decoded: Key Insights to Boost Your eCommerce Strategy

    What separates Winners from Wishers? Yes, it’s data. In the high-stakes arena of eCommerce, Black Friday is no longer just a shopping event—it’s a strategic battlefield where marketing precision determines victory. This year, eCommerce brands have continued to leverage advanced marketing techniques to engage their customers, drive higher conversions, and maximise sales. Here […]

SALESmanago and Leadoo join forces to build Europe’s largest Customer Engagement Platform and drive mid-market eCommerce growth
SALESmanago and Leadoo join forces to build Europe’s largest Customer Engagement Platform and drive mid-market eCommerce growth

    SALESmanago acquires SaaS marketing technology conversion platform Leadoo as part of mission to become Europe’s number one CEP Helsinki-headquartered Leadoo will strengthen SALESmanago’s presence in the UK, Nordics and Benelux, powering eCommerce customer growth with deep insights and personalisation   Krakow/Poland & Helsinki/Finland, November 26th, 2024: SALESmanago, the European SaaS powerhouse with over […]

CMO Role Getting Too Tight? Try Being A Growth Hacker Instead
CMO Role Getting Too Tight? Try Being A Growth Hacker Instead

    by Katrin Lewandowski, Senior Marketing Director at SALESmanago   The year is 2024, and the traditional Chief Marketing Officer (CMO) role is experiencing a transformation. Prominent companies, including brands like UPS and Etsy, have moved to eliminate or repurpose the CMO position—redistributing its responsibilities to roles such as Chief Commercial or Strategy Officers. […]

Skeletons in the eCommerce closet. Which one is your worst nightmare?
Skeletons in the eCommerce closet. Which one is your worst nightmare?

    As Halloween draws near, the urgency to unveil and exorcise the lurking skeletons from eCommerce closets becomes increasingly palpable. Just as the haunted season prompts us to confront our fears, the digital landscape compels businesses to confront the formidable challenges that often remain concealed.   In 2024, the stakes for eCommerce companies have […]

eCommerce Booms and Stagnates
eCommerce Booms and Stagnates

    By Brian Plackis Cheng, CEO at SALESmanago   Commerce is fickle; it stagnates and booms. Customer journeys are non-linear. And these are the things we know for sure. Without actionable customer data and personalised journeys, eCommerce companies are losing customers and prospects, eroding their brand, and sacrificing their competitive edge.    Embracing zero-party […]