Collect real-time offline data and add it up to your online one. Get to know your customers better. Engage with them when and where it matters most!
To succeed in today’s retail market, it is crucial to really understand your consumers full journey to purchase — online and offline one. Beacon technology help break down the data silos that are blocking a full view of their customers.
How does SALESmanago + beacons work?
- Customer (with his mobile application) appears within beacon’s reach.
- Information about customer’s presence and his distance to beacon is transferred in real time to SALESmanago system.
- SALESmanago combines information about which contact, when and for how long appears near given beacon, we learn about his interests and habits (when he visits our venue or passes by). This data is collected on user’s contact card.
What are the effects?
- Improving sales conversion in venues
- Using ROPO effect (clients do research and view products online and buy them offline). Data about both behavior gathered at one contact card
- Complete customer profile: online and offline behavior and transaction data.
- Increasing the number of people visiting the venue.
- Improving efficiency of discount operations. 57% of consumers engage in advertising campaigns related to their localization more willingly.
Add beacons to you marketing efforts, leverage offline data, engage when and where it matters most. Buy beacons special discount for SALESmanago customers! Write at: info@salesmanago.com
Author:
Wojciech Caban, Senior Account Executive, kontakt.io
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